Digital Signage Pulse

FYI: European digital signage integrator Zeta Display grew revenue by 19% in 2024 (Invidis): by Florian Rotberg. For the full year, Zeta Display generated sales of 54.5 million euros, 42 percent of which were recurring. Zeta Display has gone through the sometimes painful process in recent quarters. This included in particular the restructuring of the German subsidiary with a change in management and the discontinuation of business activities outside […] #DOOH #digitalbillboards #digitalsignage

FYI: Surprisingly, wood pole signs have a much better ROI than steel pole signs (Billboard Insider): I would much rather have steel signs, but the numbers on the wood signs are much more attractive and reduce risk. Some of the best ROIs I have ever had in the billboard business have been from wood pole signs. I have found that advertisers don’t care what the sign is made of as long […] #DOOH #digitalbillboards #digitalsignage

FYI: How bilboard structures and their construction costs have evolved in 60 years: Woody estimates that he has built more than 10,500 (and counting) signs in his career, as the primary owner of the Sign Company. In late 2023, he sold the Sign Company to Trent Lindmark who rebranded to Lindmark Steel, and transitioned Woody to the Director of Organic Growth within the Lindmark Companies, where he mentors […] #DOOH #digitalbillboards #digitalsignage

Infocomm 2025 June 7-13 in Orlando, Florida: If it's enabled by pro AV, it's at InfoComm® 2025. Visit us from June 7-13 at the Orange County Convention Center to test the latest pro AV technologies, stay up to date on industry trends, and grow your professional network. #DOOH #digitalbillboards #digitalsignage

German digital signage retail specialist Bütema acquired fellow digital signage provider Wedeko: by Florian Rotberg. Wedeko is  small but fine digital signage integrator with a focus on bakeries, QSR and municipalities. The transaction complements Bütema’s ongoing growth rate of 30+ percent annually. invidis talked to Bütema COO Lutz Hollmann-Raabe. Bütema has been a fixture in retail for over 20 years. With customers such as one of Europe’s […] #DOOH #digitalbillboards #digitalsignage

Digital signage group Vertiseit raises almost 7 million euros for further acquisitions (Invidis): by Florian Rotberg. The expansion of the shareholder base to include a non-Swedish investor for the first time also shows Vertiseit’s ambitions to become even more international. And the ambitions are high, Vertiseit (Grassfish, Dise, Visual Art) wants to almost quadruple its annual recurring software revenue from 275 million to one billion Swedish kronor – […] #DOOH #digitalbillboards #digitalsignage

ICYMI: European digital signage integrator Zeta Display grew revenue by 19% in 2024 (Invidis): by Florian Rotberg. For the full year, Zeta Display generated sales of 54.5 million euros, 42 percent of which were recurring. Zeta Display has gone through the sometimes painful process in recent quarters. This included in particular the restructuring of the German subsidiary with a change in management and the discontinuation of business activities outside […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Surprisingly, wood pole signs have a much better ROI than steel pole signs (Billboard Insider): I would much rather have steel signs, but the numbers on the wood signs are much more attractive and reduce risk. Some of the best ROIs I have ever had in the billboard business have been from wood pole signs. I have found that advertisers don’t care what the sign is made of as long […] #DOOH #digitalbillboards #digitalsignage

ICYMI: How bilboard structures and their construction costs have evolved in 60 years: Woody estimates that he has built more than 10,500 (and counting) signs in his career, as the primary owner of the Sign Company. In late 2023, he sold the Sign Company to Trent Lindmark who rebranded to Lindmark Steel, and transitioned Woody to the Director of Organic Growth within the Lindmark Companies, where he mentors […] #DOOH #digitalbillboards #digitalsignage

FYI: OAAA to hold its first event for independent OOH operators – The Independents Summit – May 05, 2025 in Boston: Not to be confused with events of IBOUSA - the Independent Billboard Operators USA [Ed]. "In partnership with OAAA’s Independent Advisory Group, this Summit tackles the unique challenges and opportunities of independent OOH companies. Learn from experts, engage in roundtables to discuss challenges, share solutions, and explore growth—all while connecting with industry leaders. This summit […] #DOOH #digitalbillboards #digitalsignage