Sports insights
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Discover the top brands that are winning hearts globally. YouGov’s Best Global Brands 2025 report highlights the world’s leading brands, as chosen by over 1 million consumers across 28 markets. With insights across 10 key regions, the report reveals the brands making the biggest impact, from Reputation to Satisfaction.
This year’s findings feature the top 10 global brands, regional leaders across 10 markets, and the most improved brands, alongside shifts in global consumer attitudes. Curious to see which brands made the top 10? Explore the global rankings and trends driving success across borders.
Unrivaled sports insights
YouGov has over 15 years of consumer intelligence on the Sports sector. Generate market cut-through in a challenging consumer landscape by exploring our latest industry insights below.
Canadian Advertisers of the Month for January: Trivago, A&W, and Adidas
Did Americans watch sporting events at home, in person, or at the bar in 2024?
Super Bowl LIX: America's Mixed Sentiments as Chiefs Aim for Historic Three-Peat
Samsung, YouTube, WhatsApp top YouGov’s Best Global Brands 2025
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