QR Codes

How to Create a QR Code for Your Video

August 5, 2025

min read

A person views a holographic figure inside a snow-globe-like container, emerging from a QR Code welcome mat. A screen allows the person to select a service.

Video content is powerful, but only if people see it. Whether you’re showcasing a demo, launching a product, or telling a brand story, using QR Codes to share videos is a smart, scalable way to boost views and engagement.

QR Codes eliminate friction, connect offline and digital touchpoints, and make it easy for audiences to watch and share your content instantly. They make videos more accessible across devices, easier to distribute in print or digital campaigns, and simpler to share on social media. In this guide, you’ll learn how to use QR Codes to share videos, plus tips, use cases, and best practices to maximize their impact.

Note: The brands and examples discussed below were found during our online research for this article.

How to create a QR Code for a video

Creating a QR Code for a video is a fast, effective way to share your content across social media, product packaging, signage, and more. That’s why QR Codes for agencies are so popular: They scale globally with little to no overhead. With a platform like Bitly’s QR Code generator, you can generate, customize, and share a scannable QR Code in just minutes, with no technical skills required.

Here’s how to do it:

Step 1: Upload your video or copy your video link

  • Upload your video to a platform like YouTube, Vimeo, or your own website.
  • Copy the direct video URL. This is the destination where your QR Code will point.
  • Make sure the video is public or shareable so anyone scanning can view it instantly.

Step 2: Paste the video URL into a QR Code generator

  • Open Bitly’s easy-to-use interface or another QR Code generator.
  • Paste your video link into the URL field.
  • If using Bitly, you can also create a custom short URL with your own branding that can reinforce trust across your user base.

Step 3: Customize your QR Code

  • With the right Bitly plan, you can choose brand colors to match your marketing materials.
  • You can also add your logo or watermark for brand recognition.
  • Additionally, you can select between Static QR Codes and Dynamic QR Codes. Dynamic Codes let you update the destination URL later, offering ongoing flexibility without the need to generate and print new codes in the future.
  • Finally, you can adjust the QR Code design for optimal visibility and scan performance.

Step 4: Test and download your QR Code

  • Scan your new QR Code using a standard camera app and other QR Code scanners.
  • Confirm that it loads your video content properly and quickly.
  • Download the QR Code image as a PNG, JPEG, or SVG file for use wherever you plan to share your video asset.

Step 5: Print or share your QR Code

  • Use it on business cards, flyers, product packaging, or real estate signage.
  • Share it digitally on social media, in email campaigns, or via your company’s home page.
  • Display it at events or in stores to drive traffic and boost engagement.

Boost your QR Code game with Bitly

Get started with customizable QR Codes and make more meaningful connections.

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How enterprise teams can use QR Codes for video at scale

When it comes to scaling video distribution, enterprise teams need tools that are flexible, measurable, and easy to deploy across touchpoints. That’s where QR Codes for video come in. From employee training to packaging and events, using QR Codes lets large organizations deliver high-impact video content everywhere fast.

Here are some key use cases:

Employee onboarding & training

  • Add QR Codes to job aids, manuals, or employee ID cards to link to training videos, procedure content, and site-specific instructional materials.
  • QR Codes are perfect for frontline teams, warehouse workers, or remote staff who need quick access to learning materials that are consistent across your organization.
  • Use Dynamic QR Codes to keep training video links updated and pointing at the latest available instructions without reprinting any physical materials.

Retail & product packaging

  • Print custom QR Codes directly on packaging to guide customers to how-to-use videos, guided setup instructions, or product demos.
  • Tailor QR Code campaigns by SKU, region, or even seasonal promotion.
  • Track scans in real-time to measure customer interest and optimize your marketing strategy.

Event activation & experiential marketing

  • Place QR Codes on signage, swag, or booth displays to share specialized video content.
  • Swap out videos in real time with Dynamic QR Codes. They’re great for multi-day or multi-location events.
  • Use video marketing to amplify reach post-event through digital sharing.
  • QR Codes on pop-up displays provide a simple way for users to “bookmark” an event that might not be there tomorrow, allowing them to enjoy the associated content at their leisure.

Internal comms & executive messaging

  • Share leadership updates or compliance announcements using QR Codes distributed in break rooms, elevators, or printed memos.
  • A scannable QR Code makes it easy for employees to watch your latest video messages from any mobile device.
  • Keep your internal communications strategy fresh and engaging with visual content.

Other creative ways to use video QR Codes in your strategy

QR Codes for video empower enterprise marketers to deliver consistent, engaging, and scalable content across multiple channels. Whether you’re enhancing product visibility, enabling customer education, or driving engagement at key touchpoints, video QR Codes offer measurable impact. Here are some creative ways to deploy these codes:

  • Marketing campaigns

    • Connect offline and online audiences through video content embedded in print ads, billboards, and email campaigns.

    • Use Dynamic QR Codes to update video messaging mid-campaign without reprinting.

    • Support brand consistency across regions and campaigns with templated, scannable video links.

    • Get the most out of your connected television (CTV) marketing spend. Linking to other videos is just one of many reasons to use QR Codes on CTV ads.
  • Customer education & tutorials

    • Embed videos into packaging inserts, brochures, or business cards to explain product functionality.

    • Scale onboarding for customers and partners using interactive video content that simplifies compatibility concerns across product lines.

    • Strengthen brand trust through transparent storytelling about your company’s green initiatives and social development work.
  • Event marketing & engagement

    • Promote registration or previews with QR Codes for video links across physical signage and digital assets.

    • Share an ongoing series of personalized recaps or post-event highlight reels through single Dynamic QR Codes distributed on physical merch given away at the event.

    • Capture leads with embedded CTAs linked to lead capture forms on video landing pages or in the “about” sections of YouTube QR Code content you share.
  • Product demos

    • Deliver immersive shopping experiences by linking packaging or displays to how-to videos or feature breakdowns presented by influencer partners.

    • Use unique QR Codes by product line or SKU to support segmentation and performance tracking.

    • Increase conversions with clear, visual education embedded at the point of sale.

    • QR Codes for trade show product demos are a great way for you to distribute in-depth videos that conference attendees can take back home and share with their teams.
  • Real estate & physical spaces

    • Enable remote walkthroughs via video tours linked from flyers, email, or signage.

    • Support commercial leasing with targeted, scannable content per property or location.

    • Do you provide snacks like freshly-baked cookies or other goodies during open houses to whet people’s appetites? A QR Code can point curious customers to a video that teaches them how to make the same treats for themselves.

Boost your QR Code game with Bitly

Get started with customizable QR Codes and make more meaningful connections.

Start now

Best practices to follow to create QR Codes for videos

QR Codes are easy to generate and implement. However, there are a few key best practices to keep in mind if you’re using this strategy specifically for videos. 

Optimize video content for mobile use

  • Test videos on a range of devices, including older models, to ensure accessibility for all audiences.
  • Poor playback undermines even the most polished QR Code campaigns. Optimize upfront, before uploading your video content, to avoid lost engagement.

Link to short, engaging videos

  • Short-form video is more effective for product demos, event recaps, or executive messaging, especially when delivered through a QR Code.
  • Keep videos under 90 seconds and lead with an engaging hook, followed by concise storytelling and a clear call to action (CTA).
  • For marketing teams, tie your video’s end frame to a next step: A landing page, signup, or purchase flow.
  • Treat every video QR Code as an interactive content gateway, not just a passive viewer portal.

Customize your QR Code design

  • Branded, visually distinct QR Codes can catch user interest, especially when integrated into high-visibility marketing materials or packaging with a transparent call to action explaining what the code does.
  • You can use Bitly’s QR Code generator to incorporate brand colors, your logo, and a custom CTA frame. Then replicate your preferred look by using consistent design templates across regions and teams.
  • For enterprise use, branded design can also improve recognition and reinforce credibility across touchpoints.

Provide clear instructions

  • QR Codes shouldn’t stand alone. Context drives conversion. Always include a concise, directive text frame like “Scan to watch the demo” or “Tap here for the full story.”
  • For sales enablement, match the CTA to the stage of the buyer journey: Introductory for awareness, specific for action.
  • Whether printed on product packaging, event signage, or internal communications, a clear instruction ensures your video marketing doesn’t go unnoticed.

Track and analyze performance

  • Use Bitly Analytics to access real-time data on scan location (city/country), date, and device type.
  • Identify which videos are driving the most engagement, and which touchpoints (like email, flyers, or digital signage) convert best.
  • Integrate insights into your CRM or analytics stack to inform A/B testing, regional targeting, and ongoing campaign refinement. Choose from dozens of existing integrations in the Bitly Marketplace, or create any custom solution you need using the Bitly API.
  • Over time, you can use performance data to map scan activity to business outcomes like lead generation or product adoption.

Manage QR Codes and links at scale

For enterprise organizations, managing a few QR Codes manually isn’t sustainable. You need a centralized platform that supports scalability, security, and campaign visibility across teams, products, and regions. That’s where Bitly’s QR Code platform stands out.

Key enterprise-ready capabilities include:

  • Branded customization

    • Maintain consistent branding with custom QR Code designs, including logos, brand colors, and templates used across departments.
  • Link management at scale

    • Organize and update thousands of QR Codes and short links from a single interface.

    • Use Dynamic QR Codes to easily swap out video content or other target URLs without reprinting materials.

    • Generate video QR Codes in bulk with simple .CSV and .XLSX upload options.
  • Access controls

    • Assign roles, permissions, and visibility across business units or regions for secure collaboration.

    • Limit editing rights and data access based on team function or campaign role.
  • Advanced analytics

    • Monitor scan activity and video performance across time, location, and device type from a single, easy-to-use dashboard.

    • Integrate data with CRM suites or other analytics platforms to measure campaign impact in real time.
  • Built-in UTM tracking

    • Append UTM parameters to every QR Code to measure video views by channel or campaign.

    • Gain deeper insight into attribution and content effectiveness across marketing campaigns.
  • Campaign oversight

    • View a centralized performance summary across all campaigns, touchpoints, and content types.

    • Streamline coordination between marketing, product, and field teams with shared access to branded QR assets.

With Bitly, you don’t just create QR Codes. You manage them with the control, visibility, and efficiency enterprise teams require.

Get the most out of QR Codes for your video strategy with Bitly

Now that you know how to make a QR Code using Bitly, you’re ready to turn your content into an engagement engine. Whether you’re sharing tutorials, product demos, or executive messages, using QR Codes makes it easier to reach your audience anytime, anywhere.

From custom design to real-time analytics and link management at scale, Bitly gives enterprise teams everything they need to drive results with video content. It’s a fast, flexible way to boost visibility, streamline distribution, and maximize impact across all your marketing channels.

Ready to put it into action? Log in today to start creating, customizing, and managing QR Codes for all your most important video assets.