Tag: Kirk Herbstrei

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The Industry According To: Michael Starr, Glassnote Records

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"How many of today's artists and hits from this decade will still be in core libraries with steady touring careers 2 decades from now?"

Radio Should Be Asking the Same Question EDM Already Answered

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The question for every programmer, PD, and market manager right now is simple: are we giving people something worth connecting to?

Sports Radio’s Local Advertising Issues Are Rooted in an ROI Mistake

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"The sports radio industry needs a lot of things to go right moving forward. But if advertising loses its ability to genuinely connect with audiences, the business faces a far bigger issue than declining ratings or shrinking budgets."

The Digital Advantage Independent News Creators Can’t Afford to Leave on the Table

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Independent creators who've already cultivated younger followings are sitting on something more valuable than raw numbers. They're sitting on loyalty.

Lee Corso Exiting from ESPN College GameDay Was Certainly ‘Not So Fast’

Columns Dave Greene Dave Greene -
His retirement announcement, which comes just before he turns 90, is being met with celebration, reverence—and an honest question: did ESPN wait too long?

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Radio Should Be Asking the Same Question EDM Already Answered

Columns 0
The question for every programmer, PD, and market manager right now is simple: are we giving people something worth connecting to?

Sports Radio’s Local Advertising Issues Are Rooted in an ROI Mistake

Columns 0
"The sports radio industry needs a lot of things to go right moving forward. But if advertising loses its ability to genuinely connect with audiences, the business faces a far bigger issue than declining ratings or shrinking budgets."

The Digital Advantage Independent News Creators Can’t Afford to Leave on the Table

Columns 0
Independent creators who've already cultivated younger followings are sitting on something more valuable than raw numbers. They're sitting on loyalty.

Cluster Warfare: The Radio Programming Strategy That Wins Today

Columns 0
"The media landscape today is so fractured that the battle for audience attention requires a clear and sophisticated form of warfare."