Category: Responsible AI

Rocket AI Agent is more than a digital assistant. It’s a reimagined approach to client engagement, powered by agentic AI. By combining Amazon Bedrock Agents with Rocket’s proprietary data and backend systems, Rocket has created a smarter, more scalable, and more human experience available 24/7, without the wait. This post explores how Rocket brought that vision to life using Amazon Bedrock Agents, powering a new era of AI-driven support that is consistently available, deeply personalized, and built to take action.

In this post, we introduce the new safeguard tiers available in Amazon Bedrock Guardrails, explain their benefits and use cases, and provide guidance on how to implement and evaluate them in your AI applications.

The EU AI Act establishes comprehensive regulations for AI development and deployment within the EU. AWS is committed to building trust in AI through various initiatives including being among the first signatories of the EU’s AI Pact, providing AI Service Cards and guardrails, and offering educational resources while helping customers understand their responsibilities under the new regulatory framework.

In this post, we show you how to build generative AI applications on Amazon Web Services (AWS) using the capabilities of Amazon Bedrock, highlighting how Amazon Bedrock can be used at each step of your generative AI journey. This guide is valuable for both experienced AI engineers and newcomers to the generative AI space, helping you use Amazon Bedrock to its fullest potential.

In this post, we show how climate tech startups are developing foundation models (FMs) that use extensive environmental datasets to tackle issues such as carbon capture, carbon-negative fuels, new materials design for microplastics destruction, and ecosystem preservation. These specialized models require advanced computational capabilities to process and analyze vast amounts of data effectively.

In the media and entertainment industry, understanding and predicting the effectiveness of marketing campaigns is crucial for success. Marketing campaigns are the driving force behind successful businesses, playing a pivotal role in attracting new customers, retaining existing ones, and ultimately boosting revenue. However, launching a campaign isn’t enough; to maximize their impact and help achieve […]

In this post, we explore how AWS services can be seamlessly integrated with open source tools to help establish a robust red teaming mechanism within your organization. Specifically, we discuss Data Reply’s red teaming solution, a comprehensive blueprint to enhance AI safety and responsible AI practices.

In this post, we explore two approaches for securing sensitive data in RAG applications using Amazon Bedrock. The first approach focused on identifying and redacting sensitive data before ingestion into an Amazon Bedrock knowledge base, and the second demonstrated a fine-grained RBAC pattern for managing access to sensitive information during retrieval. These solutions represent just two possible approaches among many for securing sensitive data in generative AI applications.

This post introduces a solution to reduce hallucinations in Large Language Models (LLMs) by implementing a verified semantic cache using Amazon Bedrock Knowledge Bases, which checks if user questions match curated and verified responses before generating new answers. The solution combines the flexibility of LLMs with reliable, verified answers to improve response accuracy, reduce latency, and lower costs while preventing potential misinformation in critical domains such as healthcare, finance, and legal services.

Aetion is a leading provider of decision-grade real-world evidence software to biopharma, payors, and regulatory agencies. In this post, we review how Aetion is using Amazon Bedrock to help streamline the analytical process toward producing decision-grade real-world evidence and enable users without data science expertise to interact with complex real-world datasets.