Samsung Ads APAC

📆 The first newsletter of the year is here, and Samsung Ads is gearing up for a big 2025 across Australia, New Zealand, India, and Southeast Asia! From new channel launches on Samsung TV Plus to our continued commitment to delivering cutting-edge advertising solutions and forging new partnerships, the Samsung Ads teams have been laying the ground work this January to ensure we’re ready to make an even bigger impact across the #ANZ #India and #Southeast Asia regions this year. Want to catch up on the latest updates and what’s ahead for Samsung Ads in 2025? Click below for all the details! #SamsungAdsNewsletter #APAC #2025

According to the IAB Australia Internet Advertising Revenue Report (IARR) released last week, Australia's internet advertising market reached a record $16.4 billion in 2024, marking an 11.1% year-on-year increase. Notably, Connected TV (CTV) emerged as the leading platform for video content, capturing a 51% share—the highest on record. In contrast, ad expenditures on mobile and desktop platforms declined during the same period. This shift underscores the growing importance of CTV in the Australian advertising landscape. For marketers and advertisers aiming to diversify their strategies beyond social media and linear TV, investing in CTV offers a significant opportunity to engage audiences on a dominant and rapidly expanding platform. Click here to read more: https://lnkd.in/g3vhGAtY

#DMWF Day 2 kicked off bright and early yesterday with an insightful panel moderated by our vey own Jolene Sng and featuring Zeeshan Khan from Legoland Malaysia and Martin Kelly from Brandwatch. It was a fantastic session as they delved into the power of communities in shaping and steering a brand through both successes and challenges. The key takeaway was the importance of aligning your entire team to understand the true value that a community brings, alongside sales strategies. When executed effectively, both can work together harmoniously, driving deeper engagement and sustainable growth. A big thank you to everyone involved in making the #DMWF2025 happen, and to Zeeshan and Martin for providing insightful conversation. #DMWFAsia #SamsungAds #CommunityBuilding #MarketingTech #FiresideChat #MarketingLeadership #DigitalMarketing

🚀 The Future of Digital Media Consumption in Southeast Asia: A Game-Changer for Advertisers 🚀 According to the recent The Digital 2025: Global Overview Report, Southeast Asia, and particularly Indonesia, is embracing ad-based streaming models, with only 31.5% of users subscribing to paid services. This creates a huge opportunity for brands to tap into the growing popularity of free or freemium streaming platforms. As major players like Netflix, Disney+, and YouTube expand alongside local services offering ad-supported options, marketers have an exciting chance to reach a large and engaged audience without the barrier of subscription fees. For brands aiming to thrive in Southeast Asia, leveraging ad-based streaming is key to connecting with consumers in a more cost-effective way. Click here to read more: https://lnkd.in/gcsGsnNx. #DigitalMarketing #SoutheastAsia #Streaming #AdBasedModels #MarketingStrategy #Indonesia

According to recent reports, India's Connected TV (CTV) advertising is set to experience explosive growth, with ad revenue projected to reach ₹2,500 crore by the end of 2025. This marks a 35% growth in 2024 alone, driven by the rise of affordable smart TVs and the increasing adoption of streaming platforms like Netflix, YouTube, and Disney+ Hotstar. For digital advertisers and brands, this presents a golden opportunity to target premium audiences with precision. As traditional TV ad revenue slows, CTV is emerging as a key channel for performance-based marketing, offering better targeting and programmatic advertising options. As the CTV ecosystem matures, it will enable even more sophisticated targeting, driving ROI and further redefining the advertising landscape in India. Click here to read more: https://lnkd.in/grpCVYGa.

🚨 Voting is NOW OPEN for B&T's 30 Under 30 People's Choice Award, and it's great to see Samsung Ads APAC's very own Benjamin B. has been nominated! 🎉 Being recognised for the #BNT30Under30 is a huge achievement as the event recognises and celebrates the future leaders and game-changers within the media, advertising, and marketing industry. Those that have worked with Ben know how dedicated he is to his clients, partners, and colleagues, making him a perfect fit for the People’s choice category. 🚀 A big congratulations to both Ben and all the other candidates. 💥 Cast your vote here 👉 https://lnkd.in/gkbUrX5v #SamsungAds #BNT30Under30 #PeoplesChoice #FutureLeaders #MarketingInnovation #VoteForBen

🚀 1 Week to Go! 🚀 Have you secured your ticket yet to #DMWFAsia 2025 event? Taking place on 26-27 February at Marina Bay Sands, Singapore — this is the must-attend event for senior marketing leaders shaping the future of marketing technology. Throughout the two days, you’ll have access to numerous sessions, including an exclusive Fireside Chat on Building Communities Beyond Metrics moderated by Samsung Ads Southeast Asia's own Jolene Sng, with Zeeshan Khan (Head of Marketing, LEGOLAND Malaysia Resort) and Usman Shahid (Regional Marketing Director, PepsiCo). They’ll dive into how brands can build thriving, loyal communities by focusing on long-term engagement and strategy—not just metrics. A must-attend session if you're looking to understand more on what drives audience loyalty and brand success. 🎟️ Click here to learn more: https://lnkd.in/gDhYRGG

In the US, Disney+ has updated its subscription agreement, meaning even ad-free subscribers could see ads during live sports and 24/7 channels. This marks a major shift in how streaming platforms are redefining "ad-free," especially with the integration of live sports and content from ESPN+. For advertisers, agencies, broadcasters, and streamers not just in the US, but globally this update presents: 🔥 New Advertising Opportunities: Previously ad-free subscribers are now accessible during high-demand moments like live sports and major events. 🎯 Increased Flexibility: More content is available for ads, allowing brands to target premium audiences at key times. 💰 Revenue Potential for Streamers: Platforms like Disney+ can better monetise live programming, opening more ad opportunities. This shift gives advertisers new access to coveted audiences during some of the most valuable programming windows in the US. Click here to read more: https://lnkd.in/gJuyzYNS #Advertising #Marketing #Streaming #LiveSports #AdTech #MediaInnovation #DigitalMarketing 

🚨 Blurring the lines between content and advertising 🚨 As The White Lotus Season 3 takes over our screens, major brands in the US like American Express, Diageo, Google Pixel, and more are redefining how we engage with advertising. Through integrated campaigns that tap into cultural moments, these brands are offering fans far more than traditional ads—they’re giving them immersive experiences. American Express is offering exclusive behind-the-scenes content, Diageo is co-branding with the series through unique campaigns, and Google is crafting custom mini-series for viewers to experience the show in a new way. By capitalising on this cultural event, advertisers are reaching fragmented audiences with highly relevant, engaging content that feels native to the experience. As audiences become more fragmented, experts expect we’ll see more of these innovative ad formats—where the divide between content and commercial continues to shrink. Click here to read more: https://lnkd.in/eJNpEYBD #AdvertisingInnovation #CulturalMoments #BrandEngagement #IntegratedAdvertising #TheWhiteLotus #MarketingTrends #AudienceEngagement

And that's a wrap! The Southeast Asia Samsung Ads team are wrapping up another big week of client and agency meetings, but this week the team had the pleasure of being joined by Alex Spurzem and Richard Wheeler from our Samsung Ads Sydney office. These visits are always a valuable step in strengthening our partnership with clients and agencies while also consolidating our strategies to drive innovation and success in the digital advertising space across both the Southeast and #APAC region. A big thank you to everyone who made this week such a success and we look forward to the next international visit! #SamsungAds #Teamwork #SoutheastAsia #Collaboration #DigitalAdvertising #Innovation