Shaden Mohamed

37% of Australians reduced spend on streaming services in the first 3 months of the year, and a third cut magazine, app and other subscriptions (according to NAB). Mumbrella’s recent ‘Subscriptions are killing us in a cost-of-living crisis’ article really captures the frustration many of us feel towards having to commit to a lease of nearly everything these days, instead of a single one-off purchase: https://lnkd.in/guwyEUWf The same frustration prompted me to write about the same topic earlier in the year: https://lnkd.in/gny9mk3R. Whilst questioning the potential of continued 18% YOY growth seems to be validated, it’ll be interesting to see whether we continue to see growth of interest in bundling and lifetime deals. #marketing #subscriptions #growth #media

4

Today, as consumers we’re frequently switching between devices, engaging in activities from online shopping to streaming the latest series. This constant shift makes it crucial for brands to establish connection points throughout the consumer’s digital journey, right up to the point of purchase. It is also this fragmentation that is bringing forth unique opportunities for modern marketers.

1

💡 AI-powered search is going mainstream. Traditional search engines are evolving into advanced metasearch platforms. 🚀 Insight 4/8 from ‘The Future of Search in Travel’ series. Tomorrow, we’ll dive deeper with Google & TikTok at Mumbrella Travel Marketing Summit. ⚡ More insights coming soon. 👉 Download our white paper for full details: https://lnkd.in/gZwDkYt7 #AIsearch

5

Qualtrics' fourth annual Consumer Experience Trends report reveals customer feedback rates are dropping along with a a growing scepticism towards AI in which just 14 per cent of Australian consumers trust organisations to use #AI responsibly. #cx #trends #customer #experience #AI

18

Happy New Year! For those operating on the Australian Financial Year (FY), this is the first week of FY25. Much like the turning of the calendar year, a new FY is met with lots of anticipation and optimism. Many Marketing teams are being asked to do 'more with less' ... so there is no better time to re-read this ripper article by Mark Ritson. > Consumers don’t get tired of ads, only marketers do < There are several actionable takeaways for marketers toward the end of the article, but this one is my favourite: > Save this year's creative budget to spend on media A great tip at a time when budgets are being trimmed while expectations are not. Happy New Year, and may FY25 bring you all much success! https://lnkd.in/gG6pn2xt

15

1 Comment

Some great marketers with some great thoughts on staying relevant in a changing industry thanks Paul McIntyre for supporting marketers staying relevant and growing their brands and careers Andrew Thornton Simon Cheng Chelsea Wymer CPM Anthony Voyage Australian Marketing Institute #marketingcareers #marketing

15

💥 Ready to create extraordinary activations that ignite growth for your brand? I'm Meredith Cranmer, Co-Founder & MD of Because ANZ. Because is at the forefront of creating extraordinary brand activations, fostering relationships that drive brand growth to new heights. Our approach is grounded in community, authenticity, collaboration and clever creativity. By blending experiential, social, digital, and virtual elements, we create moments that seamlessly connect the physical and digital worlds. How do we do it? 🛒 The future of commerce is experiential. At Because, we blend experiential, social, digital, and virtual elements to craft holistic experiences that inspire word of mouth and ignite growth.  🌟 This ensures we make brands more engaging which is more important than ever in a world where attention is fleeting. Our activations don’t just reach people they resonate, sparking brand connections that are both deep and enduring.  📈 We utilise our Actionable Intelligence™ framework to gather 1st party data which is digital gold (not the Bitcoin kind), providing individualised insights to form genuine connections with new and existing customers, driving engagement longevity and growth opportunity in today’s cookie-less world.  Speak to me today about how Because can deliver you new levels of customer connection and growth.

27

9 Comments

💡AI-powered search is poised to become mainstream as traditional search engines evolve into more sophisticated metasearch platforms. This is ‘The Future of Search in Travel' insight 4/8. Tomorrow, at the Mumbrella Travel Marketing Summit, we will discuss the future of search with digital leaders from Google and TikTok.  ⚡Stay tuned for more insights. 👉 Download the Future of Search in Travel white paper for more insights.https://https://lnkd.in/gZwDkYt7 #TravelMarketing #FutureOfSearch #Google #TikTok #Instagram #Youtube #Mumbrella #MumbrellaTravelSummit

2

1 Comment

A key driving insight is often the one thing that pulls everything together. When you get it, it’s often an “aha” moment. Often the insight will encapsulate what your brand does best, that your customers want the most, that your competitors do the least. #insights #advertising #melbournecreative #creativestrategy #branding #marketingdepartment #brandclarity

10

💡Generative search engines are reshaping content marketing, prompting a shift in investment towards AI-optimised content and citations. This is ‘The Future of Search in Travel' insight 7/8. Today, we are discussing the future of search with digital leaders from Google and TikTok at the Mumbrella Travel Marketing Summit.  👋 Drop by our stand and say hello.  👉 Download 'The Future of Search in Travel' white paper for more insights. https://buff.ly/4hqcqNw #TravelMarketing #FutureOfSearch #Google #TikTok #Instagram #Youtube #Mumbrella #MumbrellaTravelSummit

8

Is ecommerce close to extinction? For a long time, the 'e' in front of everything - e-mail, e-retail, e-learning - was an important distinction, ensuring that people understood that your business or service offering was electronic - online. As we see a massive wave of digitisation of services and businesses transitioning to a digital first strategy, it feels like it's getting close to time to drop the 'e'. One of the last bastions of this has been B2B services - and it's becoming clearer that the larger organisations like Amazon, eBay and in particular, Alibaba, are making huge pushes into these areas. This is where Commerce Vision takes a big advantage. Focused on B2B eCommerce first, they have taken the view that digitisation in the B2B space is no only inevitable, but is the next frontier in the digital battle ground and has focused on learning from B2C software to make their B2B experience exceptional for it's customers - and consumer like. I'm looking forward to this chat, and hope you can join in. Maybe we can push to drop the letter 'e'. #freelearning #nextwave #ecommerce

7

3 Comments

Sharing this Gartner guide to cross-functional collaboration for all marketers who struggle internally to get buy-in or work with their internal colleagues. This is always a 🌶 hot topic at the NZ Tech Marketers Emerging Leader Programme and one that I see play out in the organisations I work with, for a myriad of reasons. Fundamentally it is about shared objectives and understanding other's perspectives....but that can be easier said than done, especially for those who don't always have the experience. I'd love to know how you navigate this in your team - what works well or badly (you can PM me for that if you'd prefer 😜 ) https://lnkd.in/gGwwB9J6

6

🛒 Download the report NOW! 🛒 How the cost of living crisis is reshaping Australian consumer behaviour and what it means for your brand. As Australians become increasingly self-reliant, brands may find themselves losing touch with their audience. The shift towards DIY solutions and intentional, value-driven shopping is making convenience less relevant. In this landscape, brands have a unique opportunity to help time-poor, financially cautious consumers find moments of joy amidst the challenges they face. Follow the link below to download! Amy Kousis Olivia Nadile Jackson Robinson James Collier Marco Berselli Robin Chan Amanda Quested Chloe Andrews Nicholas Jacobs Eeuwout 'Dutchy' Baart Ilan Galanti Maddy O'Connor Melinda Lofts #costoflivingreport

37

3 Comments

YouTube: Where Reach, Engagement, and ROI Align 🚀 Today's media landscape is fragmented, but one platform consistently attracts audiences: YouTube. 📈 It reaches 97% of online Australian adults and 90% of Kiwi adults, driving 2.2x higher long-term brand impact than other platforms. From building brand awareness to driving sales, YouTube offers effective engagement and proven ROI, allowing you to effectively reach your audience across various screens and formats. Ready to leverage the power of YouTube for your business? Learn more about how you can maximise your impact. ➡️ https://goo.gle/3N0nTW4 #ThinkWithGoogle

3

Benchmark your organisation on CX delivery via our State of the CX National report. Typical challenges across industries are explored plus you’ll get some great pointers on the path to better CX outcomes wrapped up on page 15. Link to download is below.

15

Working hour by hour or set numbers of days per week is so last century. It's Outcomes that matter. Getting stuff done is very much a mantra in our business at Zensai. And so say a number of CEOs in this extract for Monday's The Australian Financial Review #succeedlikeyou #humansuccess #worklifebalance

10

The countdown is on! Only 6 weeks to go until Ken Kennedy and I dive into the cutting-edge of digital marketing innovations and fashion industry trends. If you haven’t grabbed your ticket yet, now’s the time. It’s shaping up to be an incredible day! See you there 🚀 #affiliatemarketing #partnerships #performancemarketing #thinktank

22

1 Comment

🔥 Discover the latest insights from Qualtrics' Consumer Experience Trends report! Australian consumers are torn between craving personalization and privacy concerns. Isabelle Zdatny, CCXP, XMP highlights the growing AI scepticism and the 'silent treatment' trend affecting brands. Learn more about balancing trust and tailored experiences in today's data-driven world. Read now: https://buff.ly/4e6mdpc 📥 📥 📥 📥 📥 Stay informed! Join our free newsletter for daily AI & business trends: https://buff.ly/3QlzuB6 📥 📥 📥 📥 📥 #AI #ConsumerExperience #DataPrivacy #Personalisation #AiForBusiness

1