Pierre Meneaud

Gaming advertising in Australia overtook news media's ad revenues for the first time this year. By 2028, PwC reckons it will climb north of $2bn. But that includes in-game product placement, not the traditional digital ad market – which agency execs say locally is lagging the $70bn global market, despite circa 80 per cent of Australian adults engaging with games in some form. It's a massive, high attention medium that dollar for dollar can yield bumper results, per latest attention studies – but the need for a clearer identity in gaming advertising is becoming critical. Is it a channel, an audience, or an environment? Time for marketers to rethink their strategies say execs from Havas, R/GA, iion and Amplified Intelligence. John-Paul MacCormick Rupert Pay Anthony Baker #Gamingadvertising

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Nzime Content 🎥 High-end #socialcontent creation, supported by strategies to grow #brands, drive conversion and gather advocacy … Meaning you communicate with, not at, your audience. #marketing #contentmarketing #contentcreator #contentstrategy #contentcreation #creativeagency #advertisingagency #videoproduction #photography #3drender

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Want to learn about Sustainability in the creative industries for your business or production? Join us for a free webinar hosted by Creative Plus Business on October 30. #sustinability #creativeindustries #stage #screen

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Insight from our CEO, Sam Buchanan - MAICD, JP on how the evolving dynamics within the media landscape have catalysed the growth and success of independent agencies. As the industry continues to transform, the increasingly level playing field offers unprecedented opportunities for indies to thrive, read all about it in this B&T column: https://lnkd.in/giT8DxFp

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Sefiani, part of Clarity Global is very excited to be launching its fourth annual Communication that Matters report, Reputation Relevance: Evolving the Corporate Self. We chose this theme after reflecting on a number of #issues and #crises in the Australian and global markets that seemed to indicate big brands weren’t keeping up with key stakeholders' needs and attitudes. Through a survey of Australian marketing and communications leaders, we uncovered that only 30% of our respondents have up-to-date buyer personas, and only half have access to customer insights that reflect the local market. In a world where audience needs and challenges are changing constantly in reflection of the global socio-economic landscape, this just won’t cut it anymore. If you don’t know your audience, how can your #marketing and #communications efforts—and broader business approach—be expected to drive any #impact? This is exactly what we dig into in this year’s report. Please give it a read and let us know what you think. A huge thank you to everyone involved in bringing Sefiani’s Communication that Matters 2024 report to life: Amanda Galmes Patricia Routledge (she / her / hers) Josh Drayton Stephen Maher Phil Wade Alex Judd Robyn Sefiani Nicholas Owens Georgie Mac Smith Georgia Swindley Shannon O'Mara Austen Dunster Censuswide Wesker Fan Tina Peng Luke Ireland Sam Schmaltz

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Taking a stand is important, especially in today’s world where brands are at risk of facing crisis brought about by social movements. Those that lead transparently and consistently with what they say and do are the ones that make impact, earning the trust of their consumers. Watch the full video to discover how to handle crises with transparency, strong values and by engaging your community. Cedric Nzomo #WeConvergeWeConverse

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Introducing Common Ground, a series of panel discussion brought to you by Andpeople that brings business and cultural leaders together to talk about a new era of brand relevance. We're inviting some of the country's most accomplished professionals to explore how brands and culture can not only co-exist, but thrive together. If you're interested, RSVP via the link or hit me up!

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The new Children’s Advertising Code and Food and Beverage Advertising Code have come into effect for all new advertising in New Zealand. Our Advertising and Promotions Team explore the effect of these two new codes on advertisers. #ASA #NZAdvertisingCodes #CorporateAndCommercialLaw

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Ready for this Sunday's WBBL final? Well, looks like the Melbourne Renegades have already scored big in fan engagement. 🏏 Partnering with Komo, the Renegades team supercharged their marketing activations with an impressive 88.8% fan engagement rate. "We were looking for a platform to engage our audience through digital activations. Komo was the best fit," says Cassandra Norris, Partnerships Manager. Interactive experiences like predicting six-hitters and player memory challenges transformed how fans connect with the team and sponsors. The Melbourne Renegades prove yet again that innovation wins in sports marketing. Want to see how they did it? Check out the case study >>> https://lnkd.in/gKtFVevx Shoutout to the Renegades Women's team playing in the WBBL final this Sunday - you're already champions in our book! 💪 🏆 #GoRenegades #WBBLFinals #MarketingActivations #SportsMarketing

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Soaring costs, severe weather, and demographic shifts have led to the cancellation of some of Australia's most iconic music festivals. Not even a Kylie could spin Splendour's fortunes around! Over one-third of music festivals faced financial losses last year, with operational costs and sudden weather disruptions leading to frequent cancellations. This industry instability makes a preemptive crisis communication plan essential. At Arize, we believe that effective communication with your fans, staff, and artists shouldn't just be a last-minute thought—it's crucial for navigating any storm. Communicating with compassion and authenticity, ensuring that your audience feels heard and valued, is key to maintaining trust, even in challenging times. Our team is dedicated to ensuring that your communication strategies prevent confusion and keep every stakeholder informed and involved, no matter the weather. Scroll through our carousel to see our top tips for effective crisis communications. 👇

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🎾 Game, set, match… but where are the women? Sport is the most-covered topic in Australian media, yet our Women for Media Report shows men dominate the conversation - both as reporters and experts. 🥎 With events like the Australian Open captivating audiences, now is the time to ask: how can we amplify women’s voices and create equitable media coverage that professionalizes women’s sport? 📖 Explore our report here: https://lnkd.in/gDcP7Nep 📚 Read more from the Office for Women in Sport and Recreation: https://lnkd.in/gwJ5xwYH

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YouTube: Where Reach, Engagement, and ROI Align 🚀 Today's media landscape is fragmented, but one platform consistently attracts audiences: YouTube. 📈 It reaches 97% of online Australian adults and 90% of Kiwi adults, driving 2.2x higher long-term brand impact than other platforms. From building brand awareness to driving sales, YouTube offers effective engagement and proven ROI, allowing you to effectively reach your audience across various screens and formats. Ready to leverage the power of YouTube for your business? Learn more about how you can maximise your impact. ➡️ https://goo.gle/3N0nTW4 #ThinkWithGoogle

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According to a study from TRA, Australians and New Zealanders are seeking more playfulness and humor from brands amidst global issues. "Our research found people are ready for some joy, including in the marketing they see. It’s a win-win because playfulness makes people feel good and it also makes us feel good about the brands who engage in this way," Colleen Ryan, partner at TRA said. #marketing #research #anz ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, and Singapore to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Join us for an insightful event where industry experts delve into the transformative power of conversational marketing to forge deeper, more personalised relationships. Register your interest for this webinar happening on October 3 HERE: https://bit.ly/4dI06WE -[Workshop] Exclusive for brand marketers in Singapore. Embark on a journey to harness the full potential of WhatsApp for Business from discovery to re-engagement, upselling, and beyond. Ready to level up Your WhatsApp marketing game? Register for this workshop HERE: https://bit.ly/3XcOZxU 

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Episode 9 of Attention, Attention! is now live. In this episode Marc Guldimann and I discuss: ➡️ billups OOH attention measurement launch ➡️ EMARKETER guide on attention ecosystem ➡️ Adelaide integration with The Trade Desk You can also find all episodes, case studies and thought leadership over on AttentionAttention.news

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For the 2nd week in a row, an in-stadium brand activation at Adelaide Oval has gone viral after another highly-unlikely challenge was conquered. After kicking a footy into the basketball hoop from long-range in front of 52,106 fans during Thursday night's showdown, the fan below won return flights + accommodation to LA, a $1k Crypto Wallet and 2 tickets to an NBA or NHL. Similar to MG Motor Australia's activation during a Port Adelaide FC home game last week (link in comments) the clip of the action has gone viral across social media, and Thursday night's activation has achieved coverage on mainstream media via "The Project" on Channel 10. Although Crypto.com have to face the fee's involved in delivering the major prize to the fan, the brand reach, amplification of their association with Adelaide FC + AFL, and goodwill they're receiving off the back of this is well worth it. This activation has again created a win-win-win scenario: 1) The fan (prize winner) 2) The team (fan engagement & happy sponsor) 3) The brand (activation & exposure) Successfully completed competition-themed activations like this are often few and far between, but some other notable case studies from the past include: - A GWS GIANTS fan won $100k by kicking a ball into a stack of Toyo Tires during the GWS Giants vs Sydney Swans game in 2016 - a Wallabies fan won a Land Rover Discovery Sport after successfully kicking a ball into the boot of a car in 2018 📽 - The Project #sponsorship #brandmarketing

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The modern letterbox is smart, and targeted at the shopping behaviours within households to get your brand to exactly the right people. We’re seeing NZ businesses flock back to physical marketing channels like the letterbox with great success. Research shows that 55% of Kiwi readers will keep a physical mailer for up to two weeks, keeping it top of mind with consumers. That is some serious in-home real estate for your brand. #Reach #Marketing #LetterboxMarketing #DigitalMarketing

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The CMO Summit is an invitation-only, premium forum bringing together leading marketing executives, innovative agencies and solution providers at The Star Gold Coast on 8-9 August. The summit aims to foster innovative thinking, share inspiring ideas, and promote community connections. Experience a dynamic programme featuring visionary keynote presentations, real-life case studies and interactive forums delivered by compelling speakers and expert moderators on key topics such as: 🔵 MARKETING MIXOLOGISTS: Forming an agile team proficient across marketing, data analytics and technology within a collaborative work setting to meet shifting business needs. 🔵 CROSS-GENERATIONAL SYNERGY: Deep diving into Gen-Y and Gen-Z demographics to embrace and adapt to evolving trends in future media mix strategies. 🔵 THE METRIC MAGIC: Staying ahead of the curve in MarTech and data-driven initiatives to overcome legacy system challenges, boost performance and drive meaningful marketing results. To find out more, please visit: https://lnkd.in/gqckZ_jM marcus evans Summits #Marketing #CMOs #marketers #digitalmedia #digitalmarketing #sales #businessdevelopment #media #omnichannel #martech #SEO #ROI #AI #branding #UX #CX

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“In the past, we all consumed much the same news. Now everybody's consuming their own private feed to some degree. And that's a real challenge for traditional journalism.” Pattrick Smellie, founding editor of BusinessDesk, recently joined our own Heather Claycomb, MBA, APR, FPRINZ and Kate Sarah Webber for a discussion on the ever-changing New Zealand media landscape, and what that means for media and business. Click below to keep reading more from our enlightening conversation with Pattrick.

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Join the FREE "Learn how to use TikTok for your business" webinar hosted by Adelaide Business Hub and NINKI Content Marketing. 📱 Understand TikTok's role in your marketing strategy 📈 Develop a basic TikTok strategy 🎥 Get practical tips for engaging content 📅 20th Aug, 10-11am Register here👇

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