About
š„ I Built a #1 National Brand. Now, Iām Teaching You How to Do It.
Iām Parisā¦
Services
Articles by Paris
Contributions
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You want to create a successful branding strategy for your business. What should you consider first?
Blue Ocean Strategy transforms persona creation by focusing on untapped markets, crafting personas like Innovator Ian who embodies future needs and values, particularly in sustainability and tech. This forward-looking approach identifies new customer segments craving innovation, guiding businesses to explore and dominate new "blue oceans" where competition is nonexistent. By tailoring products and services to these personas, companies can unlock new growth avenues, ensuring their offerings resonate deeply with emerging consumer desires, setting the stage for unparalleled market success.
Activity
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Thank you, Minter Dial! Looking back, I now realize this was one of the greatest lessons I ever receivedāthough at 19, I didnāt fully grasp itsā¦
Thank you, Minter Dial! Looking back, I now realize this was one of the greatest lessons I ever receivedāthough at 19, I didnāt fully grasp itsā¦
Liked by Paris Cutler
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Rejection isnāt what kills sales careers. Hesitation is. The top 1% get rejected just as often as you do. The difference? Hereās how they keepā¦
Rejection isnāt what kills sales careers. Hesitation is. The top 1% get rejected just as often as you do. The difference? Hereās how they keepā¦
Liked by Paris Cutler
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NEW PODCAST - PIVOTING WITH PURPOSE: HOW TO TRANSFORM FAILURE INTO INNOVATION In this podcast, I spend time with Strive 11 Fitness owner Devanā¦
NEW PODCAST - PIVOTING WITH PURPOSE: HOW TO TRANSFORM FAILURE INTO INNOVATION In this podcast, I spend time with Strive 11 Fitness owner Devanā¦
Liked by Paris Cutler
Experience
Education
Volunteer Experience
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Ambassador
Windgap Foundation
- 1 year 3 months
Social Services
Windgap provide a wide range of programs and services focused on providing the best care, support, and empowerment for adults with disabilities ā so they can live life to the fullest. Henry Roth and Paris Cutler consult pro-bono and provide media and event services, including MC'ing the upcoming fundraising ball.
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Mentor
Mums & Co
- 4 years 1 month
Economic Empowerment
Paris is an industry expert for Mums & Co, supporting business-owning women with 1:1 advice. Join an online group session or learn about Mums&Co on their Mumbition podcast.
Publications
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Planet Cake Love and Friendship
Murdoch Books
Putting time, thought and energy into creating a unique cake for a loved one - be they family, friend or partner - is an unbeatable way to show you care. In this stunning book, Paris Cutler shares techniques and tips for 30 cake-decorating projects - ranging from traditional with a twist, to delightfully playful. Clear step-by-step instructions demystify the process behind her wondrous cakes making them achievable and enjoyable for all. These beautiful creations are sure to be the highlight ofā¦
Putting time, thought and energy into creating a unique cake for a loved one - be they family, friend or partner - is an unbeatable way to show you care. In this stunning book, Paris Cutler shares techniques and tips for 30 cake-decorating projects - ranging from traditional with a twist, to delightfully playful. Clear step-by-step instructions demystify the process behind her wondrous cakes making them achievable and enjoyable for all. These beautiful creations are sure to be the highlight of christenings, engagements, weddings, anniversaries, birthdaysā¦ any occasion where the special moments of life are celebrated.
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Planet Cake 'Kids'
Murdoch Books
Create your own edible fantasyland with 680 clever creations from world-renowned cake-decorating studio Planet Cake.
Choose from a selection of 12 creative cakes - from a Wizardsā Spell Book to a Graveyard to a Theatre Stage - and then add a cast of fun, colourful characters modelled in fondant icing: Mr Donut and Friends, the Hip Hop Dudes, the Ninja Rabbits, Snow-surfing Penguins and more.
The mix-and-match approach of this unique book offers hundreds of combinations of cakes andā¦Create your own edible fantasyland with 680 clever creations from world-renowned cake-decorating studio Planet Cake.
Choose from a selection of 12 creative cakes - from a Wizardsā Spell Book to a Graveyard to a Theatre Stage - and then add a cast of fun, colourful characters modelled in fondant icing: Mr Donut and Friends, the Hip Hop Dudes, the Ninja Rabbits, Snow-surfing Penguins and more.
The mix-and-match approach of this unique book offers hundreds of combinations of cakes and toppers and takes cake making and decorating to a new level. You've never seen cakes like this before!
With easy to follow recipes with step-by-step pictures, fail-safe recipes for perfect cakes every time and techniques and clever tips for using fondant icing, buttercream and ganache, Planet Cake Kids is the kids cake decorating book you just have to have.
Paris Cutler has always been passionate about cake making and loves the joy and amazement that cakes evoke in friends and customers. Paris bought Planet Cake, a small cake-decorating studio in Sydney, in 2003, and has steered it to international renown. As well as producing great works of cake art, Paris runs popular cake-decorating classes attracting students from around the world. She is the author of Planet Cake, Planet Cake Cupcakes and Planet Cake Celebrate and has featured in an eight-part Planet Cake television documentary series. -
Planet Cake 'ā Celebrate'
Murdoch Books
20 cupcake/mini fudge cake designs for 10 special occasions, from kids' parties to charity fundraisers.
Each design is illustrated with step-by-step colour photographs and includes a comprehensive basics section that covers equipment, material, techniques and troubleshooting tips.
Be the star of the party with Paris Cutlerās inspiring guide to cake making for birthdays, fundraisers, bridal showers and more. With playful ideas and detailed instructions, even complete beginners to cakeā¦20 cupcake/mini fudge cake designs for 10 special occasions, from kids' parties to charity fundraisers.
Each design is illustrated with step-by-step colour photographs and includes a comprehensive basics section that covers equipment, material, techniques and troubleshooting tips.
Be the star of the party with Paris Cutlerās inspiring guide to cake making for birthdays, fundraisers, bridal showers and more. With playful ideas and detailed instructions, even complete beginners to cake decorating will find themselves creating little masterpieces. From Cheeky Monkey and Polka Dot Cupcakes for the school fete to Freddy and Girly Bear Cupcakes for a children's party, Planet Cake Celebrate: The Collection will have a cake for every occasion! -
Planet Cake 'A Guide for Beginners'
Murdoch Books
It's time to get excited about party cakes again. No more staying up until midnight sticking sprinkles on ice-cream cones. No more cake crumbs in the icing. Make something fabulous, professional, and easy... the Planet Cake way. This funky and highly illustrated book features 30 different cake/cupcake designs, ranging from the simplest yet stunning cupcake designs to more complex cakes for almost any occasion. It contains a comprehensive basics section with many step photos and illustrationsā¦
It's time to get excited about party cakes again. No more staying up until midnight sticking sprinkles on ice-cream cones. No more cake crumbs in the icing. Make something fabulous, professional, and easy... the Planet Cake way. This funky and highly illustrated book features 30 different cake/cupcake designs, ranging from the simplest yet stunning cupcake designs to more complex cakes for almost any occasion. It contains a comprehensive basics section with many step photos and illustrations and trouble-shooting tips.
The book is set out as a step-by-step course in cake decorating, based on the classes run at Sydney's renowned Planet Cake. Paris Cutler, owner of Planet Cake, shares her colourful and distinctive designs and her team's comprehensive knowledge. There are also easy-to-master 'secret' techniques within the book that will quickly have you decorating like the professionals.
The Planet Cake team have pushed every design boundary and taken cake-making to new levels. Their celebrity cakes have given the shop worldwide fame, with cakes now exported from Sydney to Europe and the USA.
Projects
Honors & Awards
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Astra Award 'Best Lifestyle Program'
Foxtel
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National Finalist E&Y Entrepreneur of the Year Award
Ernst & Young
Languages
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English
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Recommendations received
18 people have recommended Paris
Join now to viewMore activity by Paris
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Most business owners think their company is worth more than it actually is. Buyers donāt see potential. They see risk. ā The business canāt runā¦
Most business owners think their company is worth more than it actually is. Buyers donāt see potential. They see risk. ā The business canāt runā¦
Liked by Paris Cutler
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OpenAI's o1-Pro: $200/month āA splurge or strategic investment? I've spent the last few days testing o1-Pro, and I have thoughts. At first glanceā¦
OpenAI's o1-Pro: $200/month āA splurge or strategic investment? I've spent the last few days testing o1-Pro, and I have thoughts. At first glanceā¦
Liked by Paris Cutler
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Redesigning Business Communication: Are You Still Playing Catch-Up? Ā A friend of mine runs an online store. Great products, solid website, but oneā¦
Redesigning Business Communication: Are You Still Playing Catch-Up? Ā A friend of mine runs an online store. Great products, solid website, but oneā¦
Liked by Paris Cutler
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Lead Smarter: Using Analytics to Strengthen Employee Engagement Strong leadership isnāt just about making decisions, itās about making informedā¦
Lead Smarter: Using Analytics to Strengthen Employee Engagement Strong leadership isnāt just about making decisions, itās about making informedā¦
Liked by Paris Cutler
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At AdCreative.ai Iām fortunate to work alongside brilliant, driven, and creative women who push boundaries, challenge the status quo, and make ourā¦
At AdCreative.ai Iām fortunate to work alongside brilliant, driven, and creative women who push boundaries, challenge the status quo, and make ourā¦
Liked by Paris Cutler
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If You Donāt Ask, You Donāt Get Today, I'm sharing another chapter from the bookĀ Brett's Golden Rules for Entrepreneurial Success.Ā I am writing theā¦
If You Donāt Ask, You Donāt Get Today, I'm sharing another chapter from the bookĀ Brett's Golden Rules for Entrepreneurial Success.Ā I am writing theā¦
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Chanel https://lnkd.in/gGSaYiW6
Chanel https://lnkd.in/gGSaYiW6
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šØ The new tariffs from Trump are set to add a whopping $50 billion in costs on imports from Canada, Mexico, and beyondāhitting the tech industryā¦
šØ The new tariffs from Trump are set to add a whopping $50 billion in costs on imports from Canada, Mexico, and beyondāhitting the tech industryā¦
Liked by Paris Cutler
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š DISTINCTIVE OR PREDICTABLE? Itās not luck. Originality is a strategy. Most coaches, consultants, and service providers donāt deliberately soundā¦
š DISTINCTIVE OR PREDICTABLE? Itās not luck. Originality is a strategy. Most coaches, consultants, and service providers donāt deliberately soundā¦
Liked by Paris Cutler
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Non-obvious signs your Managers are struggling, and how you can help: Great managers are rare, and invaluable. When one leaves everyone feels theā¦
Non-obvious signs your Managers are struggling, and how you can help: Great managers are rare, and invaluable. When one leaves everyone feels theā¦
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