🍇 Paloma Newton

Nzime Content 🎥 High-end #socialcontent creation, supported by strategies to grow #brands, drive conversion and gather advocacy … Meaning you communicate with, not at, your audience. #marketing #contentmarketing #contentcreator #contentstrategy #contentcreation #creativeagency #advertisingagency #videoproduction #photography #3drender

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YouTube: Where Reach, Engagement, and ROI Align 🚀 Today's media landscape is fragmented, but one platform consistently attracts audiences: YouTube. 📈 It reaches 97% of online Australian adults and 90% of Kiwi adults, driving 2.2x higher long-term brand impact than other platforms. From building brand awareness to driving sales, YouTube offers effective engagement and proven ROI, allowing you to effectively reach your audience across various screens and formats. Ready to leverage the power of YouTube for your business? Learn more about how you can maximise your impact. ➡️ https://goo.gle/3N0nTW4 #ThinkWithGoogle

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Unlock the Power of UGC Ads this Black Friday! 🚀 At Creatorflow, we’re not just a marketplace — we’re your strategic partner. That’s why we’re excited to share our Black Friday UGC Ads Guide with you! Whether you're planning to work with the best UGC creators in Australia or need insights to sharpen your strategy, our guide will help you: ✔️ Define clear marketing objectives ✔️ Collaborate effectively with creators ✔️ Maximize ROI with authentic, engaging content Ready to take your UGC ads to the next level? Let’s make this Black Friday your best yet! 🛍️💡 For ads that work creatorflow.com.au #UGCAds #BlackFriday2024 #CreatorCollaboration #MarketingStrategy #Creatorflow

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What DTC brands using AU’s largest agencies are telling me: “We’re not happy with their cookie cutter approach” If you’re tired of: ⮑ Being treated like a number ⮑ Having a generic strategy & it’s ⮑ Not bespoke to your brand’s needs It’s time you consider a boutique Google Ads agency that: ⮑ Caters to your business ⮑ Creates a customised strategy ⮑ Based on your performance data If you’re not happy with your current agency Comment or DM me “DTC Growth” I might be able to help

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What does it mean to be a New Zealander today? Context changes. Quickly. Unexpectedly. Marketers must understand how their brands resonate with our ever-changing sense of identity. This is where Kiwi Codes comes in. It’s been almost a year since we conducted our last survey, exploring the unconscious characteristics – the codes – that are unique to New Zealanders. Now, we're preparing to update them. If you'd like to know how on-code your brand is, take part in the survey. Find out more: https://lnkd.in/gVcTfCgT

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I’m still trying to figure out the exact format I want to use, but I think I’ll just start by giving you updates on the 3 Shopify EMD projects, on a weekly basis and I’ll let the format develop over time. Out of the 3 EMD projects, 1 targets the US, and 2 target Australia, we’ll call the US project, Project A, and the Australian projects, B and C. Here are the updates! Project A) Spent the week arranging a lot of the access, moving billing details from one card to another, getting a VA in place with my business partner, to fulfill the orders, and identifying a great potential candidate to run the operations and manage the project. We’re still figuring out exactly what we’re going to do with the prices (we believe we need to increase prices to become profitable on Google Ads), but we’ll give it some more time. Until then, the main focus is collecting as many 5-star reviews as possible, and getting Google Ads profitable, we’ll also start building out some email flows/automation shortly. Project B) This is the project that made 4 sales last week, exclusively from organic traffic with no links, no content, no collection texts, just 100-something collections created, on-page optimized, and indexed, along with about 250 products added to the store. This week we added about 200 additional products from new suppliers to further fill out the collection pages, and the majority of the week was dedicated to image enhancement. Unfortunately, the images we get from suppliers usually aren’t of the highest quality (this is a super good opportunity for any supplier to up their game by the way - improve your image quality). Because of that, we’ve bulk-exported all product images, and we’re using an AI image enhancer to bring up the quality of the images and make the entire brand look more premium. We should have this fully done in the next few days, and on Friday we have a meeting to launch Google Ads, which I’m incredibly excited about. Project C) This one is the most insane because we literally haven’t even created any collections, we haven’t added anything to the homepage and the site doesn’t even have a navigation menu… Yet, somehow we got a $300 order in last week. Absolutely nuts. This is a higher ticket store, which has the potential to do a few million a month in revenue once it’s running at full speed… But because the project is so massive, with so many product categories, it is taking us quite a while to plan out all the keyword research, as we’re going to be targeting over 6M keywords. I’ll be getting an update shortly from my team on when this will be ready, but other than that, this week we mainly planned out the homepage, the theme we’re going to use and we’re going to start with the site layout build-out process. Other than that, I also added all 3 projects into our indexing tool a few days ago, to ensure as many product pages get indexed as possible, and that’s that. Any feedback on the format of this post?

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Conversion Rates - An Aussie, A Pom & A Saffa walk into a.... Podcast studio! eCommerce is flooded with half-baked tactics: pointless pop-ups, endless sales, and gimmicks that scream desperation. Brands want loyalty, but all they’re attracting are discount vultures. Sound familiar? Adam and I had a cracking time on the eCommerce Australia Podcast with Ryan Martin , diving into the good, the bad, and the downright painful truths of Conversion Rate Optimisation. If you're sick of the discount-driven, “let’s throw everything at the wall” approach, you’ll want to hear this. If your only way to boost sales is a discount code, your brand’s in trouble. Short-term sales hacks bring in low-value customers and eat at your brand’s credibility. How’s that for a “growth strategy” We dished out practical, no-nonsense tactics to drive sales without sacrificing brand value: • Speak to Customers, Not at Them – Forget the flashy UX, and focus on what customers actually care about. • Cut the Fluff – Stop overcomplicating the journey. Less is more – and every click counts. • Nail Your Product Pages – High-quality images, killer copy, and clear calls to action. It’s not hard, but so many get it wrong. • Optimise for Mobile First – The amount of sales lost to messy mobile layouts is insane. • Upsell Without Discounting – If you think discounts are the only way to boost AOV, it’s time to rethink. We’re talking bundles and targeted upsells that actually make sense. Big shoutout to Ryan for letting us have a rant. Want to dig in? Check the comments for links to YouTube, iTunes, and Spotify P.S. remember to sort by most recent to find the hidden comments ;)

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The modern letterbox is smart, and targeted at the shopping behaviours within households to get your brand to exactly the right people. We’re seeing NZ businesses flock back to physical marketing channels like the letterbox with great success. Research shows that 55% of Kiwi readers will keep a physical mailer for up to two weeks, keeping it top of mind with consumers. That is some serious in-home real estate for your brand. #Reach #Marketing #LetterboxMarketing #DigitalMarketing

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Authenticity every step of the way, we enjoy your ethos Norm Calmeyer - just like GAS Marketing Automation's 2nd Value: G:Gratitude, A:Authenticity, S:Sychronicity 🙏

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TikTok Notes in Australia is live. What does it mean for your brand? Nothing, until you start playing and testing things. "Fuck around and find out" - Anyone who dared to be different But seriously... go take a look at what's already working, find what may resonate for your brand and repurpose it in your own creative way. I like math so here's an equation: (Quick action + data) x (patience + consistency) + repositioning = success. If that still confuses you, reach out, and I can help!

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Really strong quarter for my client. They are an Aussie Ecommerce Supplement company. With 45% growth in revenue! Mainly Google ads but with some Meta, TikTok, email and Bing. Funnily enough the Roas is actually climbing… I always tell people the clients that I get the best results for are those that stick around the longest. They must also genuinely want to scale. Most people think they want to scale. But when things break they quickly back off. Things will break several times. You just need to know what to do to get things back on track. If you’re stuck between $50k - $500k I can more than likely help you grow profitably with my Google Ads focused Ecommerce method. #ecommerce #shopify #ppc #googleads #sem #advertising #dtc

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📈 We all know a *bit* about TikTok, but did you know it's now used by more than half of all kiwi internet users? 💪 It's a platform with real power that businesses can harness. Its rise is also incredibly relevant for startup founders. 🎙 The latest WFLS Podcast talks to TikTok NZ manager for advertising partnerships, Carsten Grueber, with great insights in growth, media and more. Take a look 👉 https://lnkd.in/g4_9gBs3 Troy Hammond

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🎉 Exciting Announcement! 🎉 We at Cage Undefined are proud to launch the new and improved Shop Ethical! website in collaboration with the Australian Ethical Consumer Group at ethical.org.au! 🌱 If you live in Australia and you’re eager to shop more ethically and sustainably but don’t know where to start, this is your ultimate guide! 🛍️ KEY FEATURES: 🌿 Ratings on environmental, social, and animal impacts 📋 Info on food, clothing, tech, and more 🔠 Easy A-F ratings WHY USE IT? 🔍 Discover the truth behind popular brands 🛒 Simple search for ethical product choices 🌍 Empower your purchases for a kinder world With every purchase, make a significant impact on creating a better world for us, the animals, and our planet. 🌏✨ Learn more by reading our blog: https://lnkd.in/e6fn-ErU #ShopEthical #EthicalShopping #SustainableLiving #EcoFriendly #EthicalConsumerism #Sustainability #SocialImpact #AnimalWelfare #EnvironmentalImpact #ResponsibleBusiness #CageUndefined

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🤩 Lisa's Feedback on My Google Ads and Facebook Ads Services I'd like you to please dive into Lisa's testimonial video where she shares her experience working with me on Google Ads and Facebook Ads campaigns. Based in Australia, Lisa discusses the effectiveness of my strategies, the impact on her business growth, and how our collaboration has exceeded her expectations. Gain valuable insights from Lisa about the results achieved through our digital marketing efforts. Rahulsocialadvertising.com #ClientFeedback #TestimonialTuesday #DigitalMarketingSuccess #AdsCampaigns #BusinessGrowth #HappyClients #MarketingResults #ClientExperience #FacebookAds #GoogleAds

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🎯 5 Reasons Why Leading Outdoor Media Companies Use the geoTribes Explorer to Bring Their Campaigns to Life. Outdoor media is booming because of its transparency and unparalleled access to the everyday lives of Australia’s most active consumers. The geoTribes Explorer is a powerful, industry-leading solution for campaign planning in this exciting environment. Here are five reasons why outdoor media uses the geoTribes Explorer… 1. THOUSANDS OF AUDIENCE SEGMENTS: demographics, behavioural, household demand, household economics, attitudes, lifestyles and psychology. 2. CUSTOM AUDIENCE BUILDER: combining thousands of segments from Nielsen and RDA’s Consumer Data. 3. ADVANCED GEOSPATIAL ANALYSIS & MAPPING: including rank reports, lookalikes and served market coverage. All the features you need to build a great plan and a great presentation. 4. EASILY USED POINT & CLICK INTERFACE: with proven workflows developed specifically for outdoor media campaign planning. 5. GREAT TRAINING AND HELPDESK SUPPORT: provided by the highly experienced geoTribes Solutions Technical Team. For more information on how you can power your outdoor media campaign planning with the geoTribes Explorer click here> https://lnkd.in/e7JhEhaB or call us on 02 8923 6600. #outdoormedia  #datascience  #customerinsights

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Planning your Black Friday campaigns? Popsta is here to help advertisers stand out and make a BIG impact this Black Friday!

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