Nick Hudson

The CTV ad market is heating up leading into 2025, with a landscape that’s both intricate and full of opportunity. Brands have more avenues than ever to tap into the power of modern TV advertising, across all formats. For a glimpse into what 2025 may look like, check out the below AdNews Australia article packed full of insight, shared via a number of industry leaders, including our very own.

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💬 𝗕𝗿𝗮𝗻𝗱 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀! The secret to dominating the pie market isn’t just in the crust, it’s in the message. Brands that align with consumer expectations are seeing greater success. But who’s doing it right? Our study uncovers how the right messaging strategy can make all the difference. Get the full story below: https://lnkd.in/d32RxHYA

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YouTube: Where Reach, Engagement, and ROI Align 🚀 Today's media landscape is fragmented, but one platform consistently attracts audiences: YouTube. 📈 It reaches 97% of online Australian adults and 90% of Kiwi adults, driving 2.2x higher long-term brand impact than other platforms. From building brand awareness to driving sales, YouTube offers effective engagement and proven ROI, allowing you to effectively reach your audience across various screens and formats. Ready to leverage the power of YouTube for your business? Learn more about how you can maximise your impact. ➡️ https://goo.gle/3N0nTW4 #ThinkWithGoogle

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If you thought we hit peak AI in 2024, KINESSO Australia National Head of AI & Analytics Kellyn Coetzee has some news for you – the AI landscape is brimming with tools offering the ability to streamline workflows, unearth deeper insights, and sharpen your competitive edge. We highly recommend reading Kellyn’s well-researched and insightful look at how marketers can unleash the power of AI and shape the future, published by AdNews Australia. Jessica White Mark Coad Sophie Madden Linda Wong Amy Godfrey #MFA #AI #mediaagencies #marketing

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🛍️ Retail media has skyrocketed from $1B to $30B in just five years (eMarketer). The driving force? 𝗗𝗮𝘁𝗮 𝗺𝗼𝗻𝗲𝘁𝗶𝘀𝗮𝘁𝗶𝗼𝗻 - connecting advertisers with high-intent shoppers while unlocking new revenue streams for retailers. 🚀 In Flow’s latest webinar, Woolworths’ Head of Digital Marketing, Zach Nossel, highlighted the role of retailers in shaping the brand-customer relationship: "Retailers are key facilitators in the brand-customer dynamic. Our strength lies in harnessing data to deliver relevant, seamless purchase experiences that benefit both brands and customers."  👉 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘂𝗻𝗹𝗼𝗰𝗸 𝗻𝗲𝘄 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘀𝘁𝗿𝗲𝗮𝗺𝘀? 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗱𝗮𝘁𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 𝘁𝗼𝗱𝗮𝘆! 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝘂𝘀 𝗻𝗼𝘄 𝘁𝗼 𝗴𝗲𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱. https://bit.ly/3AZxHNG Gil Sperling Daniel Levy #Flow #RetailMedia #FirstPartyData #ConsumerData #CampaignPerformance #ROAS

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Nzime Content 🎥 High-end #socialcontent creation, supported by strategies to grow #brands, drive conversion and gather advocacy … Meaning you communicate with, not at, your audience. #marketing #contentmarketing #contentcreator #contentstrategy #contentcreation #creativeagency #advertisingagency #videoproduction #photography #3drender

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Leverage our Key Opinion Leader (KOL) network to connect with Chinese consumers in both Australia & China mainland and drive your brand's success. Our influential partners can help: - Tap into niche markets - Provide valuable feedback on your brand as a focus group - Navigate cultural nuances - Create authentic, localised content - Boost product credibility Let our KOLs be the bridge between your brand and millions of potential Chinese customers. #Chinesemarketing #KOL #influencers

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📣 Google AI Overviews (AIO) or AI Search is launching in Australia. There are going to be some big changes in organic rankings (SEO), so how can brands prepare for AIO? Here are our top tips on how to prepare; SEO - the latest research from over 500k websites, brands that currently rank on page 1 and in positions 1 to 3 rank are more likely to appear in the AIO results; however, not always... In AIO, meeting user intent(behind their question) in the content is much more important than the explicit query, Structure content explicitly as questions and direct answers. With AI overviews answering queries directly, optimising content in a "question-and-answer" format may increase the likelihood of having it surfaced by Google’s AI models. Top Tips 💫 Structured Data: Use schema markup to give search engines more context about your content. AI thrives on understanding relationships and meanings between entities on the website. 💫 Conversational and Long-Tail Keywords: AI-driven searches are more likely to interpret natural language queries, so your content should be optimised with longer, more conversational keywords that mimic how people talk. 💫 User Intent and Context: AI is great at figuring out the intent behind searches, so creating content that directly answers user questions or solves their problems. Having high-quality, informative content that’s well-organised is the key. 💫 Featured Snippets and Voice Search: AI search tends to pull info from featured snippets for quick responses. Optimise your content to appear in snippets, answers to be 40-60 words. 💫 Content Quality and Relevance: AI is smart enough to prioritise useful, high-quality content over fluff, so the days of stuffing keywords are long gone. Focus on providing the user value. 💫 Expand Video & Social content, expand your content reach in video on YouTube & LinkedIn. AIO uses multimedia formats to answer the questions. #aio #google #SEO #search #PPC #digitalmarketing #seoagency #digitalmarketingagency #marketing #organic #ai https://lnkd.in/gkVta33Z

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The AiMCO – Australian Influencer Marketing Council (AiMCO) has announced a newly-created Influencer Advisory Sub-Committee, dedicated to advocating for its influencer and creator members. https://lnkd.in/gEbX6T7y

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How can brands achieve both mass reach and personalisation? Sandra Scott, our New Zealand Sales & Partnerships Director, spoke with NZ Marketing Magazine about why programmatic out-of-home is the 'sweet spot' for advertisers. Discover how Aotearoa is embracing this digital strategy to drive smarter, more impactful campaigns: https://hubs.la/Q02_RNTR0

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According to a study from TRA, Australians and New Zealanders are seeking more playfulness and humor from brands amidst global issues. "Our research found people are ready for some joy, including in the marketing they see. It’s a win-win because playfulness makes people feel good and it also makes us feel good about the brands who engage in this way," Colleen Ryan, partner at TRA said. #marketing #research #anz ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, and Singapore to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Join us for an insightful event where industry experts delve into the transformative power of conversational marketing to forge deeper, more personalised relationships. Register your interest for this webinar happening on October 3 HERE: https://bit.ly/4dI06WE -[Workshop] Exclusive for brand marketers in Singapore. Embark on a journey to harness the full potential of WhatsApp for Business from discovery to re-engagement, upselling, and beyond. Ready to level up Your WhatsApp marketing game? Register for this workshop HERE: https://bit.ly/3XcOZxU 

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📊 Did you know that 66% of Australian consumers are loyal to specific brands? 🔎 Discover the five types of loyalty prevalent in Australia including ‘True Loyalty’ the holy grail for marketers. Learn how each loyalty type influences consumer behaviour and brand engagement in today’s AI-driven market. 💡Get key insights into what drives loyalty across generations, among sports fans, mobile users and in different sectors. From 64% of shoppers prioritising brands that sell high quality products to 54% of consumers showing their loyalty by using loyalty programs; understand how Australians interact with their favourite brands and what keeps them coming back. 📍For a deeper dive into customer loyalty dynamics and factors driving both brand loyalty and brand defection in Australia, download the Customer Loyalty Index 2024 by SAP Emarsys https://bit.ly/4eCvE0q #CustomerLoyalty #CLIReport2024 #SAPEmarsys

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With almost 30% of the adult population using Snapchat, Australia had the largest ad reach in the Asia Pacific region as of January 2024. In contrast, approximately 0.6% of Japanese adults aged 18 and older saw Snapchat advertisements. For more industry updates, visit https://www.ampx.io/ #advertising #digitalads #digitalmarketing #marketingstrategy #snapchat #snapchatads #digitaladvertising

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Ready to take your online presence to the next level? Schedule a FREE consultation with Marketing Wiz today, and let’s create a strategy tailored to your brand’s needs. #DigitalMarketing #BoostYourBrand #MarketingWizAustralia

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First impressions are crucial, especially for brands where the stakes are high. Snap judgments during the acquisition phase can lead to drop-offs. To capture true customer loyalty, creating a compelling first impression is essential. Our research has developed a framework to minimise drop-offs and promote continuous interaction. Provide opportunities to engage, earn, and redeem rewards from the first interaction for immediate gratification. Ensure the earning potential is substantial enough for a memorable redemption experience, encouraging ongoing engagement. Ready to transform first impressions into lasting loyalty? Discover how the BI WORLDWIDE framework can help you engage customers from the start and keep them coming back. Learn more today via the link below 👇. https://lnkd.in/g32vbQiu . . . #biworldwideaustralia #employeerecognition #firstimpressions #CustomerRewards

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Planning your Black Friday campaigns? Popsta is here to help advertisers stand out and make a BIG impact this Black Friday!

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