Matt Paull

The Psychology of Typography in Signage: How Font Choices Influence Customer Perception Typography in signage is more than selecting a stylish font; it’s about choosing a typeface that represents your brand’s personality and connects with your target audience. Fonts evoke specific emotions and influence how people perceive your business. For Melbourne businesses, the right typography can be the key to standing out and attracting customers. At Signarama Truganina, we specialize in crafting signage that reflects your brand identity. Let’s explore how typography affects customer perception. The Power of Typography in Branding Typography is a central element of your brand’s visual identity. Research shows 90% of people judge a brand based on its visual appearance, including typography. The font on your signage speaks volumes about your brand before customers even step inside. How Different Fonts Influence Perception Different types of fonts evoke different emotions. Here’s how: Serif Fonts (e.g., Times New Roman, Georgia): Traditional and reliable, serif fonts convey professionalism and trust. They’re perfect for industries like finance, law, and education. Sans-Serif Fonts (e.g., Helvetica, Arial): Clean, modern, and approachable, sans-serif fonts are ideal for technology, fashion, and retail businesses. Script Fonts (e.g., Pacifico, Brush Script): Elegant and creative, script fonts are used in beauty, wedding, or luxury industries. They create a feeling of sophistication and warmth. Display Fonts (e.g., Impact, Bebas Neue): Bold and attention-grabbing, display fonts are used for businesses that want to make a statement, such as in entertainment or retail. Readability and Legibility While style matters, readability is crucial. Choose fonts that are easy to read from a distance and in various lighting conditions. Simple, clear fonts increase visibility and customer engagement. How Typography Attracts the Right Customers Typography also plays a role in attracting your ideal audience. Sleek sans-serif fonts appeal to younger, modern customers, while traditional serif fonts resonate with more professional or mature crowds. The right typography will attract the right audience and align with your brand’s identity. Why Work with Sign Writers in Melbourne? Typography is key to how customers perceive your brand. At Signarama Truganina, our expert sign writers can help you choose the perfect font for your business signage. We specialize in creating custom signage that communicates effectively and attracts the right customers. Conclusion Typography in signage isn’t just about style—it’s about communication. The right font can attract customers, strengthen your message, and set your business apart. At Signarama Truganina, we’re ready to help you select the perfect typography for your signage. Contact Signarama Truganina today at 1300 459 117. Our expert sign writers in Melbourne are here to create signage that captures your brand's essence.

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Keep it Brief • New Logo and Identity for Speedo by Anomaly — 🧑‍💼 ABOUT THE CLIENT Established in 1914, Speedo is an Australian-British distributor of swimwear and swim-related accessories — purportedly, the world’s leading swimwear brand, available in more than 170 countries. Founded originally as Fortitude by a young Scot, Alexander MacRae, who migrated to Australia in 1910, the the company gained traction with the success of one of his first products: The Racerback, the world’s first non-wool suit. The company adopted the Speedo name in 1927 through an internal staff contest and as it went on to spearhead the swim brief revolution, “Speedo” has become a genericized trademark to refer to any small, tight, banana-hammock-esque, racing brief. Over the decades, Speedo has innovated across swim categories ranging from the famous briefs to bodyskin swimsuits to goggles to caps and has become the sponsor of several national swim teams and/or their competition wear provider.  • 🦸 FROM ANOMALY “Speedo is THE swim brand. Whilst it continues to dominate pools with its unrivalled expertise, over the years it has lost its emotional connection and cultural relevance, focusing more on distribution and merchandise. 2024 marks the opening of the Paris Olympics 2024, and a transformation for the brand. Led by Anomaly, the total brand overhaul engages all swim audiences, putting the swimmer at the heart of the brand, and transforming its codes to communicate its deep knowledge, expertise and love for swim culture across all brand touchpoints.” • 🧑‍💻 BRAND NEW’S REACTION Overall, a seemingly positive evolution for a big brand but its slow rollout across web and social and limited case study miss the opportunity to make it a more exciting one that truly brings home, if not necessarily the gold, at least the intended goal of making swimming exciting for all audiences.  — #reviewed #branding #identity #2024 #brandnewbyucllc #beforeandafter #consumerproducts #evolution #italic #proprietarytype #swimwear Link: https://lnkd.in/giwNvK_E

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Navigating the world of graphic design in Sydney? 🏙️ ​ ​ Learn how premium costs can lead to exceptional quality and why it's worth the investment. Read more here: https://bit.ly/4fkj6eW 💡​ ​ #DesignInvestments #SydneyCreatives #QualityFirst #Brandripe

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People don’t buy design from any old agency when they need it. They choose trusted, rostered agencies, or go with referrals from people they trust. So, what does this mean for you? 👉 You Raise Your Agency's Profile If you want to grow your appeal to clients outside your current network, visibility is key. It's about building up the know, like, trust process with specific prospective clients. So selling is easier when you ask for the project because you’re seen as an authority who gets it. This process is minimising the perceived risk of new business because you’re growing your rapport with many people. Which means no more scratching around for opportunities, in the medium to long term. You don't have to figure this out alone. I have a twelve-week programme to ensure your new lead generation system is live and tailored to your agency's specific requirements. (I'll link it in the comments below). 🎧 For more in-depth tips, listen to my Kaffeen Espresso Podcast! Kickstart your agency’s growth with our free learnings, tips, and tricks. The link is in the comments below. #Marketing #Personabranding #Leadgeneration

This is known as the hierarchy of type. It's a crucial aspect to consider when determining the placement of your branding on your next project. Keen to unpack more around your next branding project? Let's connect - https://lnkd.in/g8c6G_8Q

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Your creative team is stretched thin. Deadlines are piling up. Clients are asking for design work you don’t specialize in. Sound familiar? It’s a common challenge for creative agencies, but it doesn’t have to be. At The Shed Creative, we help agencies expand their creative capacity without adding full-time staff. Need to take on more clients or offer new services like motion graphics or web design? We’ve got you covered. Here’s how we help agencies: • Instantly scale your creative output • Add new design services without the hassle of hiring • Offload non-billable work so your team stays focused on what matters No more scrambling to meet client demands or burning out your in-house team. Ready to elevate your agency’s creative capabilities? Learn how we can help: Read the article - https://lnkd.in/eDjVRkqw

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Join Alicia for an exclusive interview with Stefano Senese, Client Success Manager at Soul+Wolf, the creative team behind Prolong Lash’s website! 🌟💻 In this must-listen episode, Stefano shares expert advice on building a website that enhances your online presence and elevates your lash business. ✨ Discover the answers to common website FAQs and learn why having a well-designed site is essential for attracting clients and growing your brand. 🎧 Don’t miss out—tune in now! #ProlongLash #LashBusinessTips #LashArtists #WebsiteTips #LashBusiness

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It's the customer first approach to web design! I've been designing website for close to 25 years. In that time, I've noticed a real shift from simple "this is what we do" brochure websites to more customer-centric approach. After wowing them initially with great branding and design, all they want to know then is whether you have the solution they're looking for. If you do, great! They might look further into who you are as a business, read your brand story and reviews and decide whether you're reputable. If that checks out too, they're likely to get in touch! Click on the link to read more about why this approach is so important... https://lnkd.in/gdJX4Tis

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🌟 Project Spotlight: "Necessitating Change: A Practical Guide to Self-Actualization" – Book, brand and website 🌟 Challenge: Turn a life story into a compelling book with a cohesive brand, captivating book design, and dynamic website. Solution: We crafted a comprehensive brand, book, and digital experience, including meticulous typesetting, a striking cover design, and an engaging website. With over 100 bespoke hand-drawn illustrations and infographics, we clarified complex ideas and featured a phoenix motif symbolising self-growth, rebirth, and self-discovery. Each illustration, rich in storytelling and symbolism, added layers of depth reflecting the author's ten-year journey. Outcome: The 600-page book became an immersive experience, with visuals enhancing readability and empowering readers. The website supports the brand’s message, making "Necessitating Change" a transformative force for self-improvement. Testimonial: “Necessitating Change is more than a brand, a book, a website; it is my life, and I trusted Storyfolk with it. Their patience, understanding, compassion, and expertise were unlike anything I’ve experienced before. They left me not only with a remarkable product but also with an inner peace I’ve been searching for my entire life. Thank you, Storyfolk, for being an integral part of my transformative journey…” – Author, Zed Wechsler (formerly Najib Al Chamaa). Explore the project: https://lnkd.in/greK9C_8 Explore Necessitating Change: https://lnkd.in/gdaj-Ddi Interested in working with us? Contact us at [email protected] or call (03) 9021 3588. #InfographicDesign #IllustratedBooks #SelfHelp #BrandDesign #VisualStorytelling #GraphicDesign #WebDesign #Storyfolk #BookDesign #BookLayout #WebsiteDesign #Illustration #SelfDiscovery

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2024 The Year of Fonts, Fun, and Finding “Our People”. What a year it’s been at Graptive Design. We’ve juggled deadlines, wrangled creative block. Even turned a few “can we make the logo bigger?” requests into actual magic. What a rollercoaster, huh? This year at Graptive Design, we didn’t just grow our portfolio—we grew our family, We welcomed some amazing new faces to the team, and let’s just say, not everyone survived our creative chaos test. To our amazing clients: thanks for trusting us with your vision—and for putting up with our obsession over fonts. 2025, you better bring your A-game because we’re so ready. 💪 Let’s keep building, creating, and maybe—just maybe—finding a few more crazy souls to join the ride. What’s been your biggest “nailed it” moment of 2024? Drop it below; let’s end the year with some laughs! #DesignLife #BrandingWithBanter #Survived2024 #HereWeGo2025

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A great read on reducing website carbon emissions by creative agency MEK STUDIO® 💡🌏 https://lnkd.in/d_wjYQDg You too can find out your business' website carbon rating with the Website Carbon Calculator below. Perhaps a change to print for certain business practices? 📝 https://lnkd.in/gUimUjA #CarbonCalculator #Sustainability #DigitalvsPrint

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Creatives, have you seen our new report? 👀 We interviewed ten experts that speak on what's happening in the creative industry. A big portion of this report is focused on AI and the impact it's having. Download now to read all about how AI is changing the industry, what's trending and what talent looks like in Saudi Arabia and the UAE❗ Follow the link ↙ 🔗 https://lnkd.in/d9JCfBTC #creativereport #MCGTalent

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Reasons how graphic design can elevate your business' image.🚀📈 To improve your brand’s recognition and engagement, you need graphic designing. And we at Nia Mark Consults, are here to give you the reasons, why we consider graphic designing, a mantra to elevate your brand.🔍🎯👩‍💻 So, here are the reasons how graphic design can elevate your business’ image:👇🏻 (1) Builds Professionalism👩‍💼👨‍💼 1. Consistent branding 2. High-quality visuals 3. Credibility establishment (2) Enhances Recognition🔍🎯 1. Memorable logos 2. Distinct color schemes 3. Instant brand association (3) Communicates Message🗣️ 1. Clear typography 2. Compelling imagery 3. Effective storytelling (4) Differentiates from Competition✅ 1. Unique visual identity 2. Custom illustrations 3. Bold creative expressions (5) Boosts Engagement📈 1. Attention-grabbing graphics 2. Interactive designs 3. Emotional connections (6) Supports Marketing Strategy🤔✍️ 1. Social media graphics 2. Print materials (brochures, business cards) 3. Website design integration (7) Increases Brand Value🎯 1. Establishes authority 2. Builds trust 3. Enhances customer loyalty So, if you want to create a lasting impression on your target audience and drive business growth. Then, connect with Nia Mark Consults today and establish a strong brand identity!✅‼️ Contact us for more information: 📞 WhatsApp: +91 7532800604 📧 Gmail: [email protected] 🌐 Website: www.niamarkconsults.com

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Brandgility: Your Design Team's Secret Weapon Tired of the "Can we tweak this one little thing?" requests? Brandgility to the rescue! Our self-service collateral portal empowers marketing, sales, HR and really anyone in your organisation to make their own controlled edits without turning your design team into a 24/7 revision machine. Keep the creative genius flowing while staying on-brand—and let the tweaks handle themselves.

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🚀 Welcome to Wisemen Sydney! 🚀 Where creativity meets strategy, and your brand's vision comes to life in stunning 3D animations, explainer videos, and eye-catching graphic designs. Whether you're looking to craft a memorable logo, design a compelling brochure, or create a scroll-stopping ad, we’ve got you covered. ✨ Our Services: ✅ Disney-level 3D Animated Ads – Bring your message to life with immersive visuals. ✅ Animated Explainer Videos – Simplify complex ideas with engaging, easy-to-understand animations. ✅ Logo Design & Branding – Craft a visual identity that reflects your brand’s true essence. ✅ Brochure & Poster Design – Create print materials that inform and inspire. ✅ 3D ScrollStoppers – Make sure your audience doesn’t scroll past your message! At Wisemen Sydney, we believe in powerful storytelling and designs that captivate. Ready to elevate your brand? Let’s create something unforgettable together! 💥 📩 DM us to learn more! #WisemenSydney #Innovation #3DAnimation #CharacterAnimation #GraphicDesign #Branding #Explainers #Advertising #Animation #LogoDesign #Poster #Brochures

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Before I make the next post about dfcu Bank, I’d like to acknowledge a few things. Firstly, I think their new brand look and feel is significantly better than the previous one. This video is the evidence. Let’s start with the visuals. The old branding was outdated, period. Anyone familiar with design could tell dfcu Bank was stuck in the past. We had almost forgotten who they were and what made them special as a bank. It wasn’t even showing up on most people’s radar when considering opening an account. So, when the new refresh came, it was surprising. It caught our attention. But we weren’t just asking, “What has dfcu Bank done?” We were asking, “Who is the new dfcu Bank, and how different are they now? What do they have to offer?” It wasn’t just about how new they looked; it was about whether they had truly changed. With this new perspective, no one paying attention to dfcu Bank wants anything to do with the old brand. That’s because the old brand carried everything we associated with them before—and those associations, whether true or not, were not positive. That’s the nature of branding: it’s about the gut feeling people have toward you, whether they’re drawn in or repelled without a second glance. For dfcu Bank, this rebrand made us start paying attention. We were seeing promises in their social media ads. There was a new, slightly more dynamic visual system, bold billboards, and even a new logo - and they changed the name on the logo! It felt like they wanted to be a completely different entity, and that’s the “person” we wanted to get to know. But when I go to meet this “new friend” and I still find the old one lurking around, I feel pushed away. It’s like realizing maybe nothing has really changed after all. My point is this: the new dfcu is miles ahead of the old one. Visually—YES! Copy-wise, Definitely! The new logo? Super solid. The colors? Bolder and stronger. They were doing something right, and we were embracing it. dfcu Bank, you had us for a moment there. Please, don’t lose us! I’m saying this because I genuinely love to see brands thrive, especially when they’re putting in the effort. I don’t want to see them feel like they’re punching the wind. So, this is to say - I appreciate what dfcu is doing, and I’m here for it. I want them to exploit their rebrand to its highest potential fully. No fumbling. Now onto my actual post later on.

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Thinking about jumping straight into freelancing? 💻 Sophie Shand 🌸🌱💚 from Studio Flora gets real about the challenges of diving into design and business without experience. 🌱 Her advice? Start with agency work. It may be tough, but the lessons learned are priceless. 💡 👩‍💻 Whether you're a designer or an entrepreneur, gaining industry experience first can give you the skills and confidence to thrive when you go solo. 🚀 ✨ Watch the full episode to hear more about Sophie's journey and tips for future designers and entrepreneurs at https://lnkd.in/dV-UGnF8 👉 What’s the best career advice you’ve received? Share below! ⬇️ #DesignLife #CreativeJourney #EntrepreneurMindset #VeganBusiness #StudioFlora #CreativeCommunity #WorkSmart #FreelancerLife #PlantBasedBusiness #BusinessGrowth #PlantBasedOnFire #Podcast #Vegan #PlantBased #Entrepreneurship #PlantBasedLiving

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