Jonno Seidler

The Australian government just banned social media for kids under the age of 16. On the Coffee, Commerce & Catechesis podcast, Travis Callaway and I have spent a lot of time talking about the harmful effects of smartphones and social media on kids with people like Braden Ritchie, Dan Churchwell and Colin Miller. In his book "The Anxious Generation" Jonathan Haidt provides compelling evidence to support the Australian government's move: - rate of severe depression in adolescent girls has doubled from 2010-2020 - visits to the ER for self-harm rose 188% in American girls ages 10-14 - suicide rates during the same period rose 167% The negative impacts of social media disproportionately affects girls, and as a new Dad of a beautiful baby girl, the evidence is absolutely going to inform how my wife and I raise her. Obviously, there are questions about how effective this ban is actually going to be, not to mention the backlash from people who are against it. What is clear though, is that the Australian government has recognized the havoc that social media is wreaking on youth mental health and is taking action. Will other governments follow their example?

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YouTube: Where Reach, Engagement, and ROI Align 🚀 Today's media landscape is fragmented, but one platform consistently attracts audiences: YouTube. 📈 It reaches 97% of online Australian adults and 90% of Kiwi adults, driving 2.2x higher long-term brand impact than other platforms. From building brand awareness to driving sales, YouTube offers effective engagement and proven ROI, allowing you to effectively reach your audience across various screens and formats. Ready to leverage the power of YouTube for your business? Learn more about how you can maximise your impact. ➡️ https://goo.gle/3N0nTW4 #ThinkWithGoogle

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Last week was proof positive of the power of humans looking after humans. I don’t think we really understood how effective this was going to be. What blew me away was the profound impact the experience had on mentors as well as our mentees. Genuinely proud to be part of the IMAA - Independent Media Agencies Australia and making a real difference #IMAA #femaleleadership #mentoring #independent #thegrowthagency #growth https://lnkd.in/gBSZU94j

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🤯My Pros & Cons lists (uncensored) from working for global advertising agencies in the early 2000s. I did 9 years in big agencies in London & Auckland. Sometimes I loved it. 💜 Sometimes I had to roll my eyes. 👀 PROS: 🧠 I worked with some uber-talented folk who were incredibly clever from creative to business minds. 😍 I found a tribe of good people where I felt I belonged. They were the quirky and clever outliers (my favourite kind of people). 🎓 Learned real-life lessons about business and marketing, that I still benefit from today. ☕️ There is ALWAYS a good espresso machine on hand. 🎤 Working on pitches - I used to love doing these. CONS: 🕰️ Brutally long hours. 😩 Arrogant people – they are in every industry, but I did work with my fair share. I learned the higher the level of arrogance, the lower emotional intelligence. 🍻Alcohol – how to get people to work night after night? Ply them with alcohol. Drinking culture was rife, it is hopefully different now because that sh*t breaks people in the end. 🌟 Every work experience there are pros and cons. It's how you decide to work inside of that industry that makes the difference. But for anyone interested in a career in marketing, doing the hard yards in a big advertising agency is the best training you can do. What are the pros and cons of your industry, I would love to compare? 🤔 #traininground #marketingcareers #workculture

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Talk is cheap. I'm seeing so many small business owners setting the standard for eye catching and entertaining social ads. No laborious sign off process, no death by committee, a focus on why things might work as opposed to might fail and a hunger for humour. It might feel fleeting and it's not making a Cannes shortlist, but it's a really good time, which is kind of what social should be right? A reminder of the general rule of thumb, hire smart creative people and then let them actually make things. Loads more examples on our TikTok https://lnkd.in/dN_MY6bG Born Social

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If you zig when others zag, this episode is for you. Tom's the CMO at Australian Vintage (ASX: AVG), he's a straight-shooter, big advocate of sweating brand assets and asking questions such as 'which means what?'. Our chat centres around why marketing should be involved in far more conversations than others might think, and the importance of new product development in driving growth. *Instantly makes me want to launch a new product* https://lnkd.in/gTnDuBQK

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Thanks Performance Marketing World for covering my snap thoughts on the proposed social media ban for U16s in Australia. “Has this really been thought through?” Only time will tell if this pay offs. The concerns are very real and action is merited, but my immediate feeling is that this is a blunt response to a complicated problem. It also completely ignores the community benefits of a better regulated social media. I hope I am wrong and the world will watch with interest as to how the legislation takes shape and is implemented, as its currently very light on detail. But as it stands i can only see more complexity, confusion and further consequences for a generation already struggling with them. You cant say it isn't bold though, which should I guess be applauded. Read my thoughts in full and also hear from: Quirine ter Poorten Modern Citizens, Tom Stone re:act & Marieke Dekker SUPERHEROES #socialmedia #advertising #australia #ausgov #ban #onlinesafety #legislation #influencermarketing THE FIFTH

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We've all had them, the annoying, ill-timed or irrelevant 'how did we do survey'. A short except from my work husband Gareth Brock's article for Mediaweek Australia on why brands must stop mistaking information for intimacy. Link to the full article in the comments #brandactivation #data #measurement #actionableintelligence

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In this month's Woolley Marketing in Mediaweek Australia, I discuss the quote, “It’s not AI that is going to take your job, but someone who knows how to use AI might”. These were the wise words of Richard Baldwin, professor of international economics at the IMD Business School. He made them over well a year ago, and in that time, the line has almost become the industry’s go-to AI cliché. Go to any AI or industry conference and count how often you hear it. My best is that at least three speakers will use the line (if not more). We need to understand both opportunity and threat and a clear warning to get moving. We must avoid what many media businesses did when the digital revolution arrived: attempt to fight against the changing tide. Instead, we must arm ourselves with the knowledge and skills to capitalise on the opportunities the AI revolution can give us on a professional, business, industry, and governmental/societal level. #Ai #artificialintelligence #ethics #ethicalstandards Thank you as always to Dennis Flad for his insightful cartoon to illustrate the dilemma, fake or real!

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Overcome challenges with StrategyByte’s expertise. Marketing in the NDIS sector isn’t easy—balancing compliance, reaching the right audience, and building genuine community connections requires expertise. At StrategyByte, we craft tailored strategies to help you navigate these challenges seamlessly. #NDISMarketing #StrategyByte #DigitalHealthcare

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📰 Read an interesting Mi3Australia article this morning: "Why aren’t more women in adland lining up for the top jobs?". It got me thinking, especially since I believe it missed a crucial point about the reality of women in leadership. Why aren't there more women in top leadership roles? It's not just the journey there - it's the battle once you've arrived. For women at the top, proving their worth is a relentless test, far more demanding than for their male counterparts. It's downright exhausting! 😓 Here’s a startling stat: Globally, women make up nearly half the workforce yet hold only 19% of top executive positions (Grant Thornton LLP (US) 2024). Why such a gap? In an industry riddled with egos and outdated hierarchies, simply surviving at the top is as tough as climbing there. 🏔️ This relentless grind might be why many talented women hesitate at the base of the ladder, questioning if the climb is worth the sacrifice. 🧗‍♀️ We need more than a numbers game! How can we reshape the path to leadership to be less daunting and more nurturing for women? I think that's the question we need to address. Have a read here and let me know what you think: https://lnkd.in/gsVrw2_7 #Leadership #GenderEquality #FemaleLeadership #WorkplaceCulture

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I've got a lot of thoughts about Witchery Australia Holdings Pty Ltd's rebrand... here's Part #1... Firstly, the fact that it's been named a "BOLD AWAKENING" campaign raises an interesting question: What does it really mean to be bold in marketing? On July 2nd, Witchery unveiled a fresh design direction, blending sophisticated styles with trendy pieces. While visually stunning (don't get me wrong, I *love* the direction), it begs the question: If something is genuinely bold, do you need to label it as such? True boldness in marketing should speak for itself. It's about making a statement through action and innovation, not just words. What do you think defines a bold campaign?

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Nzime Content 🎥 High-end #socialcontent creation, supported by strategies to grow #brands, drive conversion and gather advocacy … Meaning you communicate with, not at, your audience. #marketing #contentmarketing #contentcreator #contentstrategy #contentcreation #creativeagency #advertisingagency #videoproduction #photography #3drender

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I think next year looks exciting. Lots of agencies on the front foot, playing offence not just defence. Some have already sharpened their axe, ready to come out swinging in Jan. Now's the time to think about thriving, not just surviving. Spend Q1 shaping what you need to be to win. - Focus on the clients you want to win. - Streamline around the services you do best. - Hone that ownable idea that separates you from the pack. Here if you need help. Happy next year. #marketingagency #creativeagency #digitalagency #advertisingagency #agency 

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Who would have thought, even DIGITAL cookies are bad for you! :( Thanks Mumbrella for the write up. 🍪 🤮 For agencies and brands, make sure you're taking direct steps to own your brand data and decouple measurement and optimisation from cookies as much as possible. Cookie deprecation won't matter if you weren't using them anyway! :) https://lnkd.in/gk7i2HYT #digitaladvertising #cookiescrumble

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I went all the way to Bloody Australia for my packaging. Well, that's not quite true, I would have loved to have gone and hung out with Dan Parritt and his biz partner Kent Stewart in Sydney to discuss in-person, over a few cold ones, how their brand design consultancy Molasses was going to craft the look of Bloody Bens - the ingredient for perfect Bloody Marys. But we had to make do with video calls because you know life sometimes Bloody sucks and you can't get everything you want! I did though end up with a design which every single week people tell me they love. Whether that be for retail, DTC or on-trade. That's Bloody cool! How far are you willing to go to get creative solutions? I knew Molasses were going to do a great job, as they have huge experience working with drinks companies. Therefore I was motivated to make the logistical challenge work. You don't need to go Down Under of course. But you might want to consider breaking out of your immediate circle. Also, it should be noted, I'm not beating up on supporting local biz. I'm a massive fan of that and I'm currently working on a fun little Brighton based project with Mike Pockett of Pockett Marketing. I'm just saying, if you know there's someone out there who's going to deliver for you - go talk to them and see if you can make it happen. Who else has gone further to get what they want for their brand? ------------------------------------------------------------------------------- Retailers, if you'd like a handsome bottle of Bloody Bens Bloody Mary Mix, then we're now on Faire, where you can get 50% off your first order and free shipping. And, on-trade, talk to your account manager at the following, Dayla Drinks Group Amathus Drinks PLC Venus Wine & Spirit Merchants PLC Hills Prospect PLC Any questions or queries, or, for samples, please DM me or Robert Godber or email [email protected]

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🎯 We've distilled years of working with NZ businesses into one key insight: success isn't about doing everything—it's about doing the right things consistently. Here's a powerful strategy we've seen work repeatedly: • Create one high-quality piece of content weekly • Transform it into 5-7 social posts • Convert it to a short video • Extract key points for your newsletter • Design an infographic from the statistics This content multiplication system helps you maintain a strong presence across channels without constantly creating from scratch. But here's the crucial part: Block time specifically for this. We recommend Mondays for content creation and planning, allowing the rest of the week for distribution and engagement. Want to learn our complete framework for maximising marketing impact with limited resources?  Read the full article: https://lnkd.in/g2tkrAWy #DigitalMarketing #MarketingStrategy #ContentMarketing #MarketingEfficiency #ProductivityHacks

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Tomorrow, I’ll be hosting SMK’s sixth Social Media Trends Lab of 2024. It’s completely free, and you definitely don’t want to miss it 👇 We've had over 3,000 Aussie and Kiwi marketing comms pros register for these in 2024, so they're clearly not awful. Although, to be fair, I would say that, wouldn't I... 👀 Together, we’ll dive into the biggest trends shaping social media and digital marketing for 2024 - 25, with a focus on AI-driven innovation, Gen Z’s growing impact, and the latest updates across platforms like Instagram, Facebook, LinkedIn, YouTube, and TikTok. Event: 2024 Social Media Trends Lab Date: Tuesday 22nd October 2024 Time: 12 pm – 1:30 pm AEDT Cost: Free Register now: https://lnkd.in/gK2grBCF You’ll gain fresh insights into tackling data privacy changes, automating ad strategies, and staying ahead of the trends reshaping digital marketing for 2024-25. Join 400+ registrants from the likes of Australian Geographic, Baskin-Robbins, Deloitte, DuluxGroup, Greenpeace Australia Pacific, Merlin Entertainments, New Zealand Parliament, PGA of Australia, Tassal Group, IRONMAN Group, Warehouse Group & Vision Australia, to name a few. Register FREE now: https://lnkd.in/gK2grBCF What you’ll learn: 🧠 Emerging Opportunities on Instagram, Facebook, LinkedIn, YouTube & TikTok - Uncover the most exciting new features and opportunities across top platforms. 🧠 Gen Z's Move from Search to Social - Find out why Gen Z is shifting from search engines to social media for information, shopping, and entertainment. 🧠 Facebook’s Play to Win Over Gen Z - Explore Facebook’s strategy to capture the attention of younger audiences. 🧠 AI's Role in Social Media Marketing - Learn how AI is revolutionising digital marketing with enhanced targeting, personalisation, and campaign optimisation. 🧠 Mark Zuckerberg’s Generative AI Ambitions - Take a deep dive into Meta’s approach to generative AI and its implications for marketers. 🧠 AI Developments from Apple, Google, LinkedIn & More - Discover how AI innovations from leading tech companies are shaping the future of marketing. 🧠 Navigating Data Privacy Changes - Understand the latest updates to online data privacy and their impact on tracking, targeting, and customer data management. 🧠 Algorithm Updates Redefining Social Rankings - Stay ahead of social media algorithm changes and how they influence content visibility. 🧠 Ad Strategies Powered by Automation - Learn how automation is reshaping ad strategies, making them more efficient and effective. 🧠 Digital Marketing Budget Adjustments for 2024/25 - Discover how companies are reallocating digital marketing budgets to optimise results. Made it this far? Come on... register already: https://lnkd.in/gK2grBCF

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