Emma Cahalane

Calling all APJ enterprise marketers! 🇦🇺🇳🇿🇸🇬 Ready to transform your customer engagement, slash acquisition costs, and unlock new revenue streams in the APJ region? Join Emarsys & Annex Cloud for a deep-dive webinar designed specifically for YOU. You'll learn powerful customer loyalty strategies that will skyrocket your sales game! Here's what you'll gain: ⭐ Sales-Boosting Insights: Discover how to leverage loyalty programs to get more opens, clicks, and conversions from your email marketing efforts. ⭐ Reduce Marketing Spend: Learn how to build a loyal customer base and ditch expensive acquisition strategies (like Google Ads). ⭐ Unleash Revenue Potential: Explore the power of co-funded loyalty programs to boost sales and generate income for your retail network. 📅 Wednesday, June 26th ⏰ 10:00 AM AEST | 8:00 AM SGT (convenient for the APJ region!) Register Now: https://bit.ly/3KKgGZc Don't miss this opportunity to take your marketing strategy to the next level!

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When customer demands keep growing, you need advanced AI that can work for you and with you. ✨ Meet Zendesk AI agent—the most human-like AI chatbot built to deliver fast, accurate, and personalized support across every channel. And the best part? It gets smarter with every interaction. Zendesk AI also teams up with your human agents to handle routine tasks, offer 24/7 first-line assistance, and provide valuable insights to boost performance and revenue. (Now, that's the AI partner you need!😉) The future of customer experience is here, and 69% of experts believe that it's AI. Ready to see how it works? Watch this overview 👇 or take a tour here: https://lnkd.in/gfduvjuN. #AIAgent #AIcustomersupport #ZendeskAIAgent #BizAtBestDIRECtion #GrowthandInnovation This video is shared to promote Zendesk’s solutions as an official Zendesk partner and is intended for informational purposes. Zendesk® is a registered trademark of Zendesk, Inc. All rights reserved. Learn more: https://shorturl.at/gz6ty

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Spot on, LinkedIn! The era of Predictive Enablement has arrived. Ready to identify your skill gaps before they impact revenue, and proactively address them before they do? We’re here to give you the crystal ball 💎

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This year's INBOUND didn’t hold back, and we’ve broken down everything so you can get right up to speed with an on-demand webinar. In just 60 minutes, you'll get an insider look at key updates that will transform the way you work with HubSpot. Here’s what you can expect: 👉 AI-Powered Sales & Marketing Tools: HubSpot’s new "Breeze" feature is set to transform how you approach content, sales prospecting, and more. 👉 Breeze Co-Pilot: Formerly ChatSpot, now it's an actual assistant that helps you work smarter with contextual help, right where you need it. 👉 Breeze Intelligence: Seamless CRM data enrichment so you can focus on making data-driven decisions without the data headaches. 👉 Highly Sensitive Data: HubSpot’s new features allow secure data handling, masking, and sensitive info management. Big news for industries like healthcare and finance. 👉 Dynamic Forms & Preference Centers: Deliver more personalised experiences with updated forms and subscription management for your customers. 👉 Automated Sales Workflows: New workflows, predictive deal scoring, and smarter queues mean you’ll spend less time on admin and more time on the stuff that drives growth. Catch it all on-demand: https://hubs.la/Q02QCm9V0 #HubSpot #INBOUND24 #BusinessGrowth #AI #Webinar #SeekEvolution

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Here's the stark facts in sales today. - 31% of reps are making quota - Nearly half (44%) of deals slip - Sales cycles are double digits longer, win rates are double digits down - Inbound leads are down - Salesforce recognised the need to increase pipeline coverage to by 50% (from x2 to x3) Most of those we speak to recognise all these challenges. But they are stuck. "Do more with less" is the message. They have cut teams and fought for those remaining. Their organisations are stuck with blind hope and knives sharpening. The only solution they know is to fire and replace. Because the real problems aren't acknowledged. The market has changed and it's harder. But are teams are not more skilled. The same teams, that could achieve in the old world are failing in this one. And the last message anyone wants, is we need to spend some money to solve that. "That's your job isn't it?" cries the leadership to time-starved managers and leaders. Anyone want to guess what's going to happen to sales manager average tenure (already at an all-time low of 18 months)????

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Here’s the harsh truth about enterprise sales: Sellers don't close deals… Buyers do. How often have you heard a champion say “yes”... Yet, the deal falls apart at the last minute? The power dynamics have shifted to a buyer-led era: → 43% of buyers prefer not to speak with sellers → 45% of buyers' time is spent doing self-research → Only 5% of the buyer's journey is spent with sellers → Deals involve large decision committees, not one DM Top producers get this. They don’t sell. They design a good buying experience: - Help a large evaluation committee navigate complexity - Pull in the right people from their org to support them - Challenge their prospects to think big, but act small - Present creative commercial ideas & options - Stay relevant to all the right key people My friends at Aligned have done extensive research on this. I want to share it with you (along with their playbook): 1. Enterprise sales strategies that support buying groups must become the norm Sellers have less face time with buyers, encounter more stakeholders, and deal with more complexity. That means all sellers must master skills like: - Multithreading - Project management - Writing compelling narratives - Co-designing assets with a true Mobilizer Improve at reducing friction and creating value or risk becoming irrelevant. 2. Buyer Enablement is turning into a role and a company-wide strategy We’re already seeing these titles today. Sales Enablement teams will stay focused on helping sellers become more effective. Buyer Enablement teams will focus on making the sales process, content, tools, and strategies more effective for buyers - the missing piece for optimal sales effectiveness today. 3. Sellers, marketing, and product teams will streamline the customer journey Buying happens more outside of vendors’ control. Vendors will build digital journeys that add value while sellers are not in the room. New buying tools facilitated by sellers: Demo experience tools are an example. Digital sales rooms are another example. Gartner predicts this is where 1/3 of sales processes will occur in 2026. How are you adapting to this new reality? 🐝

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Hit your revenue goals with precision. Companies that can see what’s working — and what’s not — have the edge. The ability to adjust strategy in real-time, to course-correct before issues turn into setbacks, is no longer optional. Leaders who harness this visibility are empowered to drive growth, adapt swiftly, and outpace the competition. Without this level of insight, the future is uncertain. To win, you need a foundation built on clarity and control over every revenue-driving action. Download the playbook here: https://lnkd.in/gB3VH9jc

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🚀 Get More Done in Less Time with Docusign + Oracle 🚀 Why waste time with manual processes? With Docusign + Oracle you can automate everything from sales to HR and procurement—saving time, money, and headaches. Close deals faster, streamline your workflows, and keep everything secure with just a few clicks ⚡ ➡️ Ready to crush your to-do list? https://ow.ly/sa0S50SZY8C #Docusign #Oracle #WorkSmarter #Automation #eSignature #ProductivityHacks #DigitalTransformation #EfficiencyTips

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Transform your promotion planning 💰 and drive profitable sales performance across channels and customers 🚀 ✅ More effective promotions ✅ Data driven decision making suported by real time insights ✅ Higher forecast accuracy ✅ Stronger collaboration and higher efficiency across teams Talk with us to unveil the power of your sales data 💪 #BetterData #BetterDecisions #Tradepromotionsplanning

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Facing Partner Enablement Challenges? 🤔 You're Not Alone! 😌 62% of high performers have ongoing partner enablement programs tailored to multiple partner personas (SiriusDecisions)​​. Hear what our CEO, Ruban Phukan, has to say about these challenges. See if your partners are facing these issues and stay tuned for solutions in the next video. #GoodGist #AI #PartnerEnablement #Challenges #Thursday

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SWAT teams rather than armies. Hearing this phrase from lots of sales teams recently. And there is lots of logic - to a smaller highly trained (and coached ;-) elite team rather than a larger team, whether SDR’s or quota carriers. Here’s the drivers… - Sales Efficiency, the obvious one. Growth at all costs is gone, presumably forever. Cost of acquisition and sustainable growth are now key. - Raise The Bar, a smaller elite and well coached (couldn’t resist this time) team removes the weakest performers, the time and resources spent trying to pull them up and raises the bar for everyone on the team. - Bottom Up Economics, teams resourced based on on actual pipeline not multiplying quotas by team size. Quota carriers, even if good prospectors, can’t and arguably shouldn’t create all their own pipeline. If you don’t have the pipeline from SDR’s and inbounds, the team is bloated. - Elite is easier , With a smaller well chosen/recruited team, it’s more realistic with time and resource to help make them elite. And with an elite team, everything is easier. - Cheaper, it’s not just sales efficiency. It’s cost and budgets. They are smaller and what is possible or affordable has changed. What are you doing to create your SWAT teams?

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Are you experiencing longer sales cycles? Need more enablement for your sellers? Feeling the pressure on deal sizes? Do you need more pipeline to make the same revenue goals? Watch this on-demand webinar to learn how to drive efficiency across the funnel and keep winning in a tightened market. My favorite takeaways: 1. Create your ICP and personas, and integrate them into your targeting 2. Make efforts to collaborate between teams with shared metrics and feedback 3. Develop a simple or comprehensive lead nurturing strategy to engage buyers 4. Follow up first and personalize it using lead notes, expanding on their reason for shopping 👉 The Efficient Funnel: Lead Targeting and Engagement Best Practices: https://gtnr.it/4cv83gp #Webinar #LeadManagement #Efficiency Gartner Digital Markets Tom Cox Matt Hanson Alison Wong

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Want to join REV UP but unsure how to convince your boss? Share this quick guide to why your team needs REV UP— to become high performing powerhouses and maximise your sales in FY25. 📈 1. Companies who invest in continuous learning have 50% higher net sales per employee (Source: Hubspot) 2. Sales is evolving FAST and the skills needed in today’s market are changing. By 2027, the skillsets needed to succeed at work are expected to change by 50% when compared to those in 2015 (Source: LinkedIn) so it’s time to start upskilling! 3. AI is changing the game: 75% of high-performing sales teams are already leveraging AI. Learn how in our AI Masterclass! 4. Deep sellers are 2X more likely to exceed quota than shallow sellers. Learn how to become a deep seller in our Prospecting like a Pro Masterclass. 5. Attention spans are dwindling. Sales and go-to-market teams now need the ability to hook attention, stand out, and tell stories that sell. Learn how from Maz Farrelly whose content has had 8 BILLION views. REV UP is a professional development pathway for sales and go-to-market teams delivered by global leading experts. REV UP provides live, virtual, actionable and evidence-based learning in a results-orientated 12-month program Our FY25 intake ends 26th July 2024 and starts from $175+GST per person, per month. To sweeten the deal, we've got a special earlybird offer of 10% off your entire membership, available until Friday, 12th July! Use code EarlyBirdFY25 at checkout on https://lnkd.in/gaccJnWr Good luck, and we hope to see you on the inside! 🌟 #ProfessionalDevelopment #SalesEnablement #REVUP #FY25Success

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There was always going to come a day when organisations realised that wrapping more admin around their most profitable 20% delivering 80% was not optimising potential. And the monoliths of the business world can no longer function in a service-orientated fashion, because of red-tape, legislation and the rule of spreadsheets, which curtail creative, competitive and service advantage. SMEs always were the powerhouse of enterprise innovation and economic growth. Now with global collaboration, AI optimisation and a core goal of delivery they will increasingly become the future employers and contributors to the countries, customers and citizens where they operate. - The AI-ce Age is upon us! Countries, businesses (of all sizes), citizens, political parties and voters, across the globe, face a binary choice... #AIceAge David Aalok Piers Terry Kevin Judith Max Simon Ben Andy Janet Sir Nadhim Tony Nigel Lisa Jack Thomas Howe Nicky Vikas Mark Dipak Rajesh Olaf Barbara Matthew Fred Vikas Clare Af Ronald Amy Barbara Vijay Nayaz Ian Claire Joel Mary https://lnkd.in/eJf6KjMh

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Loving the power of ‘new’ intent tools. I dropped onto Seamless.AI’s website to check them out, thinking nothing of it. I then got a follow-up with a timely and personalised message from an SDR (great job Jonathan Pineda) 💥 Boom. 🤝 Meeting booked. See here’s the thing. As an enterprise rep, I used to get pinged when ‘Accounts’ hit the site, along with insight on what they were looking at. But… 🔍 This is like finding a needle in a haystack for a business or 10,000+ employees! So… If you aren’t deploying technologies that enrich demand with specific lead/prospect data then you should start looking… Here’s a helping hand: Warmly, Clearbit RB2B Retention.com P.S. This post is NOT sponsored. I’m just helping y’all out in optimising your stack to drive more pipe!

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Struggling to get your channel partners to hit their goals? A strong GTM Partner Program is the secret sauce they need. It turns them into sales superstars, expanding your market reach and driving revenue. But how do you create such a Partner Program that truly sets your channel partners up for success? Our latest blog breaks down the secrets to a killer GTM Partner Program, including: ➡ Aligning GTM strategy with realistic business goals ➡ Identifying right GTM Partners to team up with,  ➡ Best Practices for managing GTM partnerships,  ➡ Tracking results to see what's working (and what's not!)    Ready to empower your channel partners? Head over to the blog to learn more.  https://lnkd.in/grnxjyXT  #channelpartners #GTMpartnerprogram #GTMstrategy #partnerships  

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