Dalia Adler

As story teller's Tribe are excited to share Simon McLennan's story - the first episode of our Tribe Talks series - FMCG Edition. Simon is interviewed by Cameron King and you'll hear how his amazing career grew. It's inspiring... There are more of these to come, and they are worth the watch! #tribeexecutivesearch #fmcg #findyourtribe

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📣 Calling all #agency and #brand professionals! Good morning to the #Australian #advertising industry - the IAB Australia is diving deep into the exciting world of #RetailMedia and we need your insights. 💡 The 'Retail Media State of the Nation' survey has dropped again and the working group would appreciate just 5 minutes of your time to share your experiences and feedback on the ever-evolving retail media market! In the process, you can check out the returning and new questions we'll soon have answers to, and you'll not only help shape the industry's future, but also get a shot at winning a $250 gift card! 🎉 Don't miss out on this chance to make your voice heard and possibly treat yourself to something special after clicking on that Sponsored Product. 🛍️✨ This survey is designed for those responsible for advertising investment decisions working in media agencies, agency trading desks, creative agencies, and brand-side - link Below 👇 ...and even if you don't fall into one of those groups or you're not interested in filling it out, why not give this post a click on the support button to help us out 🙏 #marketing #ecommerce #shoppermarketing #trademarketing #retail #media Gai Le Roy Adrian Vallelonga Andy Ford Barry McGhee Rebecca Penn Ben Allman Ben Williams Chloe Sanderson Cristine Gonzales Dan Richardson Dani Carlo (née Colubriale) Eric Batscha Guillaume Dupont Harrison Bland Hope Williams Hugh Cameron James O'Driscoll Kasey Jamison John Harvey Faurholt Kirsty H. Lachlan Brahe Laura Kleiman Luca D'Alessandro Manuela C. Melissa Polglase Michael Levine Nick Smithwick Peter Barry Rob Odd Robert Williams Sam Bauers Simon Porter Vartika Arora-Patel Natalie Stanbury Jonas Jaanimagi IAB New Zealand IAB Europe IAB IAB Southeast Asia and India

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Electrify Aotearoa kicking off in Poneke this morning. Can’t wait to learn more about the impact of female founders and leadership for Kiwi businesses. #electrify2024 #girlboss #wellington #virtualmarketers #digitalmarketing

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Some things are worth a second share. Last month, I posted the print version of my NZ Marketing Magazine piece on brand fame and the power of earned. Now, it’s officially online, and - if you want a read - still bringing insights on why earned media should be your go-to for building brand recognition.

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1        Campaign Overview: My mission was to elevate the online presence of The Grooming Lab Co and drive sales for their premium grooming products. With a limited budget of 60 AUD, I strategically crafted a campaign tailored to the Australian market, focusing on cost-effective channels and compelling messaging. 2        Strategic Approach: ·        Targeted Audience Selection: Conducting thorough market research, identified the target audience – men aged 25-45 interested in premium grooming products. ·        Utilized audience segmentation to create personalized ad content for specific demographics. 3        Compelling Ad Creatives: Developed visually appealing and persuasive ad creatives showcasing The Grooming Lab Co's flagship product, a premium grooming maintenance  kit priced at 110 AUD. Implemented Broad  testing to refine ad visuals, emphasizing the product's unique selling points and benefits. 4        Strategic Platform Selection:  Leveraged the power of Tiktok, recognizing the platforms' popularity among the target demographic in Australia. Carefully selected ad placements to maximize visibility and engagement. 5        Execution and Optimization: 5.1     Budget Allocation: Distributed the modest budget effectively across the campaign, focusing on high-performing ad sets. Monitored ad spend closely to ensure optimal utilization and cost-efficiency. 6        Continuous Monitoring and Optimization: Implemented real-time monitoring of campaign performance, adjusting targeting parameters and ad creatives based on data insights. Employed data analytics tools to identify high-converting demographics and refine the campaign strategy accordingly. 7         Results: Meticulous efforts and strategic approach yielded exceptional results: Conversions: Two high-value conversions achieved with a total value of almost 220 AUD. 

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FIRST CHOICE. I built an FMCG Sales foundation in an incredible global snacking business. At the time the business was an underdog in the Australian market motivated by a simple mantra: ‘first choice’. Becoming first choice was a pan-organisational goal focused on winning with consumers and customers. In my capacity (field sales), I learned early that competitive advantage in samey categories could be gained through service excellence, specifically: having intent, being available, urgent, highly communicative and fostering partnerships. The measure? Getting the phone call first. Entering the crowded room of recruitment, this same philosophy underpinned our approach to getting established and achieving cut through. Our mantra was (and still is) ‘inspired to deliver a new standard’. After almost thirteen years, I can honestly say nothing has changed. We remain inspired, we continue to deliver a high standard and enjoy being ‘first choice’ to many employers and professionals. To all who have engaged and partnered with us over the years, thanks as always for having us. Equally, if you’re looking to engage a trusted, highly regarded and pinpoint accurate recruitment/search partner, look no further. Yours in (recruitment) service excellence, Steve Ward with Emma Ward Core Element | Executive Recruitment Partners

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Should brands do good? 96% of Aussies think so 🤔 Earlier this year, Leo Burnett released their “What Good is Doing Good?” report in collaboration with The UTS Business School and Zenith Media. The report found that 96% of Aussies believe it’s important for brands to be doing some form of good in the world. So, does that mean brands should be rushing to ingrain some form of social, environmental or political cause into their overall strategy if they don’t already? Definitely not! Consumers gravitate towards brand authenticity.  The report also supports this. Adjusting your strategy to revolve around something that your brand doesn’t actually believe in - consumers see straight through it. Not a good look. I personally believe it’s important for brands to strive to do good, especially on an environmental, social and staff well-being front - even better if it’s genuinely at their core. But don’t go fakin’ it. Greenwashing… no thanks. Here’s the thing about doing good though. The report found that 90% of Aussies believe a brand is good if it treats people respectfully and fairly, and has positive financial integrity. This encompasses: → Treating staff & the public with respect → Paying employees and suppliers fairly  → Providing stable and fair employment → Paying the appropriate taxes So if brands are already doing the basics of business right, which they should be, they’re already perceived to be doing good. ~~~~~~~~~~ Want to see more thoughts, insights and advice on branding and marketing? Follow me for more - JYE BECKETT

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𝗜𝗻𝘀𝗶𝗴𝗵𝘁: 𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮'𝘀 𝗔𝗽𝗽𝗮𝗿𝗲𝗹 𝗠𝗮𝗿𝗸𝗲𝘁 𝗜𝘀 𝗚𝗼𝗶𝗻𝗴 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹. As leaner times challenge the "shop local" mindset, Aussie brands must find a new method to maintain mindshare. Que the boom of "international expansion" — allowing local brands to leverage the cachet of Australia’s confidently casual lifestyle into value propositions for international consumers... all while continuing to use the tastes and habits of their customers at home as their R&D sandbox. Dig into our latest report on international expansion for Australian brands: https://lnkd.in/e5vq_6rw #FashionRetail #AustralianFashionBrands #RetailNews

Ok, confession time. H1 was scary. Moments of doubt, countless what-ifs, and 100 million reasons why this wouldn't work. But at the top of it all, there was you. You made me better, stronger, and whatever the rest of that Daft Punk track is. I worked with many of you and felt nothing but continuous love and support. Vibed with some, didn’t see eye to eye with others, but skillshift wouldn’t be here today without all of it. Thank you for putting your trust in me and the team. skillshift (yes, all lowercase; yes, it’s one of those brands; get over it) is growing. We’re working on the first pay-as-you-go enterprise SEO platform, revolutionizing the world of marketplaces, and offering enterprise-grade consulting services at a fraction of the cost. Yes, I'll have a coffee with you and tell you more about it.

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🔥 THERE IS NO SUCH THING AS BRAND PERFORMANCE!!!!🔥 Once again, what a powerful piece by Mark Ritson. I could not agree more with him on this and the perfect example has been give with ANZ. ANZ just schooled us all here and the uncomfortable truth that has been uncovered: 1. Trying to build brand and drive sales in the same ad? You're failing at both. 2. "Brand performance" or "performance branding" isn't the silver bullet you think it is. ANZ's CMO Astrud Burgess essentially ditched the industry kool-aid and split their strategy into two: 1. Emotional, long-term brand campaigns (It is perfect with the Sharmas 🙌 ) 2. Rational, targeted product ads Result? Skyrocketing brand health AND commercial performance. (what we all want) 🤔 Ask yourself: 1. Are you sacrificing long-term brand health for short-term gains? 2. Is your "integrated" approach actually watering down your message? The hard truth is that: Your obsession with immediate ROI is setting you up for future failure. Short-term performance marketing alone is a ticking time bomb for your brand. Les Binet and Peter Field were always right. Agree? Disagree? Let's debate. Share your thoughts below! #BrandBuilding #PerformanceMarketing

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I've had a fantastic morning (and way too much coffee) at the Melbourne International Coffee Expo, meeting some new leaders in the space and also catching up with some familiar faces from last year. I also had the pleasure of attending the MICE educating area where Leon Kennedy (The Mulberry Group) and Kai Ogura (Market Lane Coffee) gave advise on how they initiate Attracting and Retaining Talent. It was an honest and frank view of the hospitality and sales market and also highlighted that employee feedback is crucial for fostering a positive work environment and driving continuous improvement. It provides valuable insights into employee satisfaction, engagement levels, and areas for growth within the organisation. To make the most of this feedback, it's essential to listen actively, acknowledge the input received, take actionable steps to address concerns or suggestions, and regularly communicate progress back to employees. This iterative process not only boosts morale but also enhances productivity and overall success.

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Melbourne we are hiring for our Creative Part of the business. Here are 23 Reasons you might want to join us: 1. We are bloody passionate about making the industry a better place 2. You'll get to speak to creatives day in day out and look through lots of folios. 3. We are moving into our new Windsor "New York loft " style office in July. 4. We are in the office 2/3 days a week. 5. We pay significantly above the industry average commission. 6. We are a Pet-Friendly office. 7. We have pretty cool merch. 8. We believe in relationships and not spamming cvs in the hope it sticks. 9. You'll get to work with Dan Talia- One of life's good guys. 10. You'll get to create content each day to flex your marketing muscle. 11. We have annual get-togethers 12. We have a wellness day every month there isn't a public holiday 13. We close over Xmas and you don't need to use your leave. 14. We aren't afraid of saying no to work if the team is too stretched, 15. We love hosting a good rooftop party. 16. We are lucky to have Felicity de Lang helping shape all things people and culture. 17. We love a good get-together each quarter, so if a good meal and activity is your thing- you'll fit in well. 18. We have fun and challenge ourselves 19. We donate regularly to different charities and social enterprises 20. We run Graduate workshops 21. We work in partnership with our clients, no half briefs and working for free- thats not how we roll. 22. We give 8 weeks parental leave( no qualifying period of time) 23. We give a shit If any of the above resonates with you and you are sick of chasing your tail then perhaps have a chat. This role is very candidate-focused, so if traditional BD isn't your thing- don't worry we've got that bit covered, drop me a message to [email protected] and I can share with you a detailed EVP doc to give you more insight into us. #creativenatives

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With the cost-of-living crunch hitting consumers hard, 47% of Aussie marketers are shifting focus towards performance marketing due its cost-effectiveness as shown by Kantar’s new research report. Another way to stretch marketing dollars? Quality data. A reliable way to stretch marketing-dollars. Read the full Kantar report for further insights here: https://lnkd.in/grkWMVvH #costofliving #datacollaboration #marketing

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Bonza, the relatively new Australian low-cost Airline that started at the beginning of 2023 has gone into voluntary administration. AKA they've shut down. Bonza’s failures offers critical lessons for brands venturing into new markets or launching innovative products. Here are some insights into what went wrong and how things might have been turned around from a business and marketing perspective: 👉 Market Research: It appears there may have been gaps in understanding market demand or operational readiness. 👉 Customer Expectations: Aligning the launch with consumer expectations and operational capabilities is crucial. 👉 Communication Strategy: Effective communication about what new services offer and ensuring the operations can deliver on those promises from day one is vital. Bonza’s journey, while ambitious, stumbled, underscoring the necessity of robust market research and customer understanding before launching. For marketers, this tale serves as an important reminder of the importance of aligning product offerings with clear consumer demand. In a time where consumer expectations are high and patience is low, the ability to deliver on promises from day one is more crucial than ever. #businessstrategy #marketingtips #customerengagement #digitalmarketing #bonza #sydneydigitalmarketing

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Just wrapped up this month’s “In the Trends with AdNews,” and it’s hitting home. Feeling the pinch of the cost-of-living crisis? You’re not alone; Australians everywhere are craving a taste of the good ol’ days—when life was simpler and snacks were somehow cheaper. For brands, this nostalgia wave is a golden ticket. The playbook? Spotlight your brand’s heritage, blend those classic vibes with a fresh twist, bring back fan-favourite products, and roll out experiences that take us down memory lane. Because in uncertain times, comfort sells. Curious to see T garage's top tips for riding this nostalgia storm? Dive in here.

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Looking forward to presenting this webinar to upskill the industry on the importance of contracts and some key issues to consider. #influencermarketing #influencers #aimco

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The best marketing campaigns are those that evolve into a habit for consumers. It's not just about capturing attention; it's about becoming a trusted part of their everyday lives. 🛒❤️ 🔍Insight: Regular engagement and genuine connections build lasting consumer habits. Kmart Australia Limited and Coles Group has achieved this mission in my daily life. 😂 #BrandStrategy #PublicRelations

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🏆 What makes this one of the strongest performing ads we've ever tested? 🇳🇿 Not just in its native market of New Zealand, but globally? 🌐 🔨 The ad, from home improvement retailer Mitre 10 (New Zealand) Limited is not trying to do everything, instead it's understated perfection. Delivering incredibly to a handful of the all important creative success factors - ✅ Storytelling - It's a simple narrative, but you cannot help but get caught up in the story of the clueless customer's DIY project and the budding friendship with the Mitre 10 team member. ✅ Emotion - It's a story and friendship between two quite different characters that unquestionably stirs a level of emotion and empathy. Two people brought together by a common goal. ✅ Characters - The story, by focussing on a central protagonist, who is easy to warm to, ensures us as the viewers are brought onside. ✅ Brand Hero - Mitre 10 is the facilitator of everything positive mentioned above - the brand isn't being rammed down our throats, but unquestionably is the hero of the story that allows the friendship (and deck) to build. ✅ Music - And of course, with a soundtrack ('You & Me' by The Wannadies) and lyrics that perfectly match the tone and theme, it's all wrapped up in a highly emotionally appealing package. It's one of my all time favourites, and by performing in the top few % of our database, it's always nice when the broader population agrees. 😀 If you're keen to learn more about this absolute star performer, take a read - https://lnkd.in/e7wyt2gs

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🎄 Get Ready for the Christmas Season with Appetise’s Xmas Trend Report! 🎄 We’re thrilled to release our 2024 Christmas Trend Report—designed to give FMCG marketers a head start on what Kiwis are craving this holiday season. Here’s a sneak peek at some key insights: 👀 👀 👀 ✨ Emerging Food Trends Kiwis are embracing exciting flavors this year! Watch for “swicy” (sweet and spicy) profiles like hot honey and gochujang, along with new ingredients like yuzu and blonde chocolate. Another big trend? “Newstalgia”—classic holiday dishes reimagined with fresh, modern ingredients for a blend of comfort and creativity. ✨ Technology’s Role in Trend-Shaping Real-time platforms like Appetise allow brands to stay ahead of trends by tracking consumer preferences in real-time. This tech-driven insight empowers food brands to adapt their products and campaigns quickly, making them more relevant and impactful for consumers. ✨ Cost-Conscious Choices The rising cost of living is influencing Kiwi holiday tables. We’re seeing a shift from traditional turkey to more affordable chicken as the centerpiece. Side dishes are also simplifying, with versatile, budget-friendly ingredients taking the spotlight. The popularity of “budget-friendly” tags on Appetise underscores the desire to stretch holiday budgets without compromising on flavor or festivity. Fun Fact: Kiwis start planning their Christmas meals as soon as Halloween wraps up, with peak planning happening in late November and again the week before Christmas! 🎅 Our report is packed with insights to help brands connect with Kiwi households this season. Want to know more about what’s on the menu for New Zealanders this Christmas? You can grab our free report from the link below. Also check out what the media had to say! https://lnkd.in/gX5rZPzg

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