Chris Edwards

The latest tech funding highlights shaking up Australia and New Zealand's innovation landscape: 🔹 Balmain Invests $3.2M in Caruso 🔹 LambdaTest Secures $38M led by Avataar Venture Partners, with Qualcomm Ventures also participating. 🔹 Australian Distilling - Old Young's and Gingin Gin Raises $1.42M via https://buff.ly/3ZSNw2r 🔹 Fleet Space Technologies Valued at $800M after $150M Series D Read more about these game-changers and the robust tech ecosystem in the region: https://buff.ly/4iwcrAh #TechNews #Innovation #StartupFunding #Australia #FundingRoundup

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Ready to take your online presence to the next level? Schedule a FREE consultation with Marketing Wiz today, and let’s create a strategy tailored to your brand’s needs. #DigitalMarketing #BoostYourBrand #MarketingWizAustralia

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Nzime Content 🎥 High-end #socialcontent creation, supported by strategies to grow #brands, drive conversion and gather advocacy … Meaning you communicate with, not at, your audience. #marketing #contentmarketing #contentcreator #contentstrategy #contentcreation #creativeagency #advertisingagency #videoproduction #photography #3drender

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Unlock Digital Marketing Secrets with Accentuate – FOR FREE At Accentuate Web Design & Marketing, we’re passionate about empowering businesses to succeed online. That’s why we’ve created The Lab Dashboard, a hub filled with FREE resources to help you master your digital marketing strategy. Whether you're looking to enhance your SEO, streamline your social media efforts, or refine your overall marketing approach, these resources are designed to give you an edge in the digital space. Why join The Lab Dashboard? 🚀Access exclusive tips and tricks to maximise your online presence 🚀Learn from industry experts and stay ahead of digital trends 🚀Gain actionable insights to grow your business 🔗 If you haven’t already, make sure you join The Lab Dashboard to access all the free resources and transform your digital marketing game. Join Now: https://lnkd.in/gCPXrXpJ

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💥Why is ENJO the best business Barb de Corti has ever built? Hint: It’s not just the billion-dollar sales. In our latest The Evolution Partners Podcast, Barb de Corti shares her journey from selling microfibre cloths at expos to creating ENJO Australia —a billion-dollar cult brand driven by purpose. For Barb, success isn’t just numbers. It’s about building a carbon-neutral, ethical business with a loyal following that believes in chemical-free, sustainable cleaning. Here’s what makes ENJO stand out: 🌱 Sustainability at Its Core: Barb’s commitment to eco-friendly, ethical practices has earned ENJO a loyal, values-driven customer base. 🚀 Education Over Selling: Her approach? Educate customers on sustainable cleaning to build lasting trust. 💡Lessons from Growth: Rapid scaling taught Barb the importance of cash flow, digital sales, and staying close to her customers. Takeaway: Barb’s story is a blueprint for building a purpose-led, profitable brand that outlasts trends. 🎧 Hear how Barb turned ENJO into a billion-dollar brand with impact on Apple Podcasts, Spotify or YouTube 👉https://bit.ly/3Z3NgNO

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Benefits of paid ads for Canberra businesses: ➡️ traffic ➡️ specific targeting ➡️ brand awareness ➡️ conversion tracking ➡️ competitive advantage ➡️ adjustable ➡️ global potential ➡️ full-control for advertisers ➡️ data transparency ➡️ cutting-edge technology ➡️ Better ROI ➡️ and sooo much more. Read our blog to learn more.

Discover the top SEO strategies, trends, and tools for Australian businesses in 2025 to boost rankings, traffic, and conversions. https://lnkd.in/gjqzcXdT

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Planning your Black Friday campaigns? Popsta is here to help advertisers stand out and make a BIG impact this Black Friday!

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YouTube: Where Reach, Engagement, and ROI Align 🚀 Today's media landscape is fragmented, but one platform consistently attracts audiences: YouTube. 📈 It reaches 97% of online Australian adults and 90% of Kiwi adults, driving 2.2x higher long-term brand impact than other platforms. From building brand awareness to driving sales, YouTube offers effective engagement and proven ROI, allowing you to effectively reach your audience across various screens and formats. Ready to leverage the power of YouTube for your business? Learn more about how you can maximise your impact. ➡️ https://goo.gle/3N0nTW4 #ThinkWithGoogle

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Trust is key – 67% of Chinese-Australians rely on Chinese-language media sources. This also means there is a huge opportunity for your brand to connect with this community through these trusted channels. Cross-cultural marketing presents unique challenges, but understanding the media consumption habits of Chinese-Australians can make all the difference. The Lowy Institute reveals that many Chinese-Australians trust Chinese-language sources more than English ones. We can help you navigate these complexities with our expertise in cross-cultural communication and marketing strategies. Engage, connect, and grow with us! https://buff.ly/3Ng0n7N #brandtrust #digitalpresence #mediaengagement #chineseaustralianmarket #crossculturalmarketing

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My latest Business Book review is on the HyperWeb Pty Ltd website. Innovation is important for competitive advantage, especially in uncertain times. In our latest blog, I review Adam Alter’s 𝘼𝙣𝙖𝙩𝙤𝙢𝙮 𝙤𝙛 𝙖 𝘽𝙧𝙚𝙖𝙠𝙩𝙝𝙧𝙤𝙪𝙜𝙝. This book investigates the psychology behind groundbreaking ideas and how they can be fostered within an organisation. Key takeaways include embracing productive failure, fostering a culture of curiosity and diversity, and breaking free from mental rigidity. It’s a must-read for anyone looking to drive meaningful change and stay ahead in their field. Read more on our website ⤵️ https://lnkd.in/gQEVSYxG

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A win for accuracy and fair representation in the media 💪 The Australian Press Council has ruled in our favour over a misleading article published in Crikey! (an Australian news site) Back in June 2024 I got pretty angry about an article from the Australian publication 'Crikey!' which claimed to have "...tricked a selfie AI age-verification tool into letting a child ‘buy’ a knife". Spoiler alert, they had not tricked it… I’m pleased to report that today the Australian Press Commission has ruled in our favour and found that the Crikey article breached journalistic standards of practice. The article has been ruled as inaccurate, misleading and it failed to present reasonable fairness and balance. It also said that the writers’ expressions of opinions are not based on accurate factual material and omitted key facts. As a result the article will be tagged as such by the Commission, and rightly so. https://lnkd.in/eGw_W2tz As background for those unfamiliar with the article, a journalist tried out a Yoti demo that was designed to let people have a go at using our age estimation tool, but reported that he had 'fooled the system using an aging filter on a popular photo-editing app.' The reality is that the demo was clearly labelled as NOT having liveness detection/anti spoofing so that people could use a photograph of their younger self to see if it worked. Most retail prospective clients (who the demo was designed for) are over 18 😉 so they need to see how it rejects under 18s… To be fair to Crikey, in the article they do go on to say there was no liveness detection on the demo but they still believe they’d tricked the technology by showing a photo of an older person. Seeking out a correction via a formal process is never ideal, but at Yoti, we hold true to our values of transparency, accuracy and above all, our security standards and technology platforms. We know how well it works and are confident that it can help to keep people safer online. We have worked with hundreds of journalists across the globe and the vast majority have always been open to getting a better understanding of how our technology works and they value our feedback. We work with journalists, not against them, so we hesitated to take this course of action via the Australian Press Commission, but ultimately we had to because we stand by our technology and we didn't want a potentially harmful and inaccurate piece of content stand in the way of progress in the Age Verification (AV) space. Huge thanks to Nikki Alvey for her support in resolving this. Anyway, job done, a win for AV and Yoti! Now we can put this behind us. Onwards! #ageverification #ageestimation #PR

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How I measure design success for my clients? (I serve a diverse clientele) Every client needs a different version of me. For an Aussie founder: - More free time for family and kids For a solopreneur consultant: - More focus on the business vs in the business For a B2B SaaS Copywriter: - Leveraging my 5+ years of design experience For an agency owner: - My creative direction for their full-time hires I give my best. They love it. For every client I make sure to: * Overdeliver * Create an easy process * Be clear on what they need Good design creates a smile in the mind. To me, every smile matters. Every design matters.

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🤔 Ever forget the power of a simple behind-the-scenes glimpse? BTS-style content of projects or team members adds a human touch to your brand and can significantly increase engagement on your channels. #CRE8IVE #C8 #MarketingAgency #Canberra #Sydney #DigitalMarketing #Communications

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