Adam Beaupeurt GAICD

Looking forward to presenting this webinar to upskill the industry on the importance of contracts and some key issues to consider. #influencermarketing #influencers #aimco

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Our subscribers are reading exclusives about Forbes' pre-sale battle with Google, Australia's brilliant men's site, Future's digital plans, the Covid 'hidden' impact on trade shows and Reuters' big launch. Why not subscribe now and join media industry leaders every Friday?https://lnkd.in/eNYM2GAy Flashes & Flames: The Global Media Weekly

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#60 is now live for eCommerce Australia Podcast, we speak with Ben Fitzpatrick who is Chief Strategy Officer at Webprofits. Ben explains the importance of first and foremost having exceptional creative, but even more importantly, is having a system, and taking a systemised approach to continuing to produce exceptional ads and creative month on month. Great discussion with someone of Ben's experience and first hand knowledge. #ecommerce #ecommerceaustralia #shopify #klaviyo #reviewsio #gorgias #okendo #remarkabledigital #seo #webprofits.

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Should brands do good? 96% of Aussies think so 🤔 Earlier this year, Leo Burnett released their “What Good is Doing Good?” report in collaboration with The UTS Business School and Zenith Media. The report found that 96% of Aussies believe it’s important for brands to be doing some form of good in the world. So, does that mean brands should be rushing to ingrain some form of social, environmental or political cause into their overall strategy if they don’t already? Definitely not! Consumers gravitate towards brand authenticity.  The report also supports this. Adjusting your strategy to revolve around something that your brand doesn’t actually believe in - consumers see straight through it. Not a good look. I personally believe it’s important for brands to strive to do good, especially on an environmental, social and staff well-being front - even better if it’s genuinely at their core. But don’t go fakin’ it. Greenwashing… no thanks. Here’s the thing about doing good though. The report found that 90% of Aussies believe a brand is good if it treats people respectfully and fairly, and has positive financial integrity. This encompasses: → Treating staff & the public with respect → Paying employees and suppliers fairly  → Providing stable and fair employment → Paying the appropriate taxes So if brands are already doing the basics of business right, which they should be, they’re already perceived to be doing good. ~~~~~~~~~~ Want to see more thoughts, insights and advice on branding and marketing? Follow me for more - JYE BECKETT

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If you want to achieve a higher return on your advertising spend (ROAS) for your ecommerce store, ask yourself this question. Who is more motivated to generate a higher ROAS for your business? A company that charges you a flat retainer, regardless of the ROAS they reach, or one that earns more for reaching a higher ROAS for you? If you run or know someone that has an ecommerce store and you think they may want better results. Please let them know they can always reach out to us to find out how our performance model can work for them https://lnkd.in/gtTVEYJ8

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Some things are worth a second share. Last month, I posted the print version of my NZ Marketing Magazine piece on brand fame and the power of earned. Now, it’s officially online, and - if you want a read - still bringing insights on why earned media should be your go-to for building brand recognition.

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Ok, confession time. H1 was scary. Moments of doubt, countless what-ifs, and 100 million reasons why this wouldn't work. But at the top of it all, there was you. You made me better, stronger, and whatever the rest of that Daft Punk track is. I worked with many of you and felt nothing but continuous love and support. Vibed with some, didn’t see eye to eye with others, but skillshift wouldn’t be here today without all of it. Thank you for putting your trust in me and the team. skillshift (yes, all lowercase; yes, it’s one of those brands; get over it) is growing. We’re working on the first pay-as-you-go enterprise SEO platform, revolutionizing the world of marketplaces, and offering enterprise-grade consulting services at a fraction of the cost. Yes, I'll have a coffee with you and tell you more about it.

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🔥 THERE IS NO SUCH THING AS BRAND PERFORMANCE!!!!🔥 Once again, what a powerful piece by Mark Ritson. I could not agree more with him on this and the perfect example has been give with ANZ. ANZ just schooled us all here and the uncomfortable truth that has been uncovered: 1. Trying to build brand and drive sales in the same ad? You're failing at both. 2. "Brand performance" or "performance branding" isn't the silver bullet you think it is. ANZ's CMO Astrud Burgess essentially ditched the industry kool-aid and split their strategy into two: 1. Emotional, long-term brand campaigns (It is perfect with the Sharmas 🙌 ) 2. Rational, targeted product ads Result? Skyrocketing brand health AND commercial performance. (what we all want) 🤔 Ask yourself: 1. Are you sacrificing long-term brand health for short-term gains? 2. Is your "integrated" approach actually watering down your message? The hard truth is that: Your obsession with immediate ROI is setting you up for future failure. Short-term performance marketing alone is a ticking time bomb for your brand. Les Binet and Peter Field were always right. Agree? Disagree? Let's debate. Share your thoughts below! #BrandBuilding #PerformanceMarketing

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50 million. Roughly 2x the population of Australia. That’s how many people now use Linktree. If you’d told Nick, Anthony or I we’d reach this scale back in 2016, we wouldn’t have believed you. Back then, we knew nothing about #startups. We created the #linkinbio category overnight while running our digital marketing agency. Why? Your link-in-bio is your most valuable digital real estate. And we felt the pain of only being able to direct your audience’s attention to one thing. So we built Linktree. And for 4 years, we ran it as a side hustle. When Melbourne City Council created a Linktree, we couldn’t believe it. When we hit 1,000 users, we couldn’t believe it. When The Guardian, The Grammys, and the continent of South America signed up, we couldn’t believe it. Today, we took over Times Square celebrating our 50 million Linkers. What a ride. So proud of the team. And it's just the beginning 🚀 https://lnkd.in/gynHxCZh #socialcommerce #commerce #socialmedia

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🌟 Exciting news in Australian tech! 🌟 Cyan and Collis Ta’eed, co-founders of Envato, have achieved a $375.2 million exit as Shutterstock acquires their company. Envato, a marketplace for creatives, was built from scratch without external funding, proving you can build a massive business and a fulfilling life. 🌐 Key Highlights: $375.2M exit with Shutterstock acquiring Envato. Co-founded by Cyan, a notable female entrepreneur. Bootstrapped success, no external funding. Continued focus on work-life balance and philanthropic efforts. Cyan and Collis remain directors, with Cyan continuing to inspire women in tech. This story highlights the power of innovation and dedication. 🚀👩‍💼 Inspire future women entrepreneurs with “When I’m an Entrepreneur” https://ow.ly/MF4Q50SmWaN Read more: https://ow.ly/ROAa50SmWaM #TechNews #FemaleFounders #Entrepreneurship #Innovation #Envato #Shutterstock

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Marketers, brand owners, agencies: Do you know how many grams of carbon your average #advertising campaign generates? I'm guessing not. So you can imagine the surprise - and the horror - the team at NIB must have felt when their #sustainability team came up and told them estimates showed their #marketing & #media activities were 59% of TOTAL GROUP EMISSIONS. Cue a new plan for #digitaladvertising emissions reporting and reduction with the help of Scope3 + GroupM. Turns out there is plenty of low-hanging fruit to be picked to address the problem, if you're able to ditch clicks and take on better and more realistic #marketing measures. #IYKYK In this latest in-depth report for Mi3Australia I take a look at what the health insurer + another Aussie business University of Tasmania have done to try and curb their #advertising footprint. This is a problem for our industry that's only going to become more urgent & important to address. Australia has now introduced legislated #climatereporting for the largest businesses this year and it's extending to even more in the next 1-3 years. Scope 3 emissions are 98% of total emissions - and this is where #advertising, #digital and #media are really going to face a reckoning. It's worth having a read to get your head around the very real challenge we're all going to have to face. https://lnkd.in/gpaZFA5i #marketingstrategy

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📣 Another week of stand out capital raises across Aussie & Kiwi VC 📣 #Australia 🇦🇺: Mutinex | Modelling & analytics for marketing mix optimisation | $17.5m AUD deal valuing them at $132.5m | led by Marbruck Investments, supported by EVP and Archangel Ventures | by Matt Farrugia and Henry Innis #NewZealand 🇳🇿: Emerge | Digital-first business current account | $12m NZD Series A | backed by Altered Capital, Icehouse Ventures, K1W1 LIMITED, NZ Fintech Fund, Hard Yaka Ventures, NZVC, AIM - Angel Investors Marlborough and Enterprise Angels | founded by Jamie Jermain and Jovan P. What are your favourite companies that have raised this week? Sources: Startup Daily | New Zealand Herald

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Why did B2B SaaS companies avoid focusing on Brand for so long? Because when you're building a disruptive technology and don't have many competitors, you don't have as much pressure to stand out. Instead, many of these companies had to market and sell *behavior change* and new ways of doing things, on top of promoting a product. It's only natural to focus on demand when your company is among the few out there on the supply side. And, as a marketing leader, you can only focus on so many things at once. Messaging around behavior change, a new way of doing things, and an entirely new philosophy is complex and tough - particularly in a B2B environment with so many different members of the buying committee involved in a purchase. But the market is getting far more crowded today. MarTech in particular has exploded (just check out Scott Brinker's latest MarTech ecosystem landscape visuals if you need a reminder). And yet, people are still surprised the old "growth hacking" tactics don't work as well as they used to in B2B SaaS. The result? We have an entire "demand generation generation" - a cadre of folks who were trained to believe that growth hacking works better than brand building, and are only now just discovering how important Brand really is in the long term. Brands in industries that have been around for longer know better. SaaS is still so young by comparison. B2B SaaS marketers were able to focus short-term, to hit numbers, to satisfy investors, and to hit their growth targets. Because of the market they were in. Which has changed. These excellent quotes from Mark Ritson have never rung more true than they do today for B2B SaaS marketers: 🌟 "When we say “long”, what we really mean is mass-marketing, emotional, enduring, memory-structuring, demand-generating, TOFU, brand-focused, salience-driven communications. The kind of work that takes a long time to truly deliver and, when it does deliver, it happens via the short-term marketing investments that suddenly start to perform better." 🌟"And when we say “short”, what we really mean is micro-targeted, more rational, multiple campaigns, aimed at harvesting existing demand from the 5% of consumers who are currently in the market; BOFU, product- and proposition-focused ads with a clear behavioural objective. And, unlike the long stuff, it can and should be measured with more basic ROI calculations." 🌟"The point is that you can do both at the same time in an ad but it rarely works well, because you aren’t just trying to satisfy long and short agendas in the same 30 seconds, you are also being both rational and emotional. You are targeting a smaller group and the whole market. You are communicating the overall brand message and a specific product benefit." 🌟"You are trying to change memory structures and elicit an immediate response. You are aiming for the top of the funnel and the bottom. You are driving your marketing car in fifth gear and reverse at the same time."

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Our team at MediaFAI Pty Ltd revolutionised the way rapid brand compliant media is created for all businesses, from side hustles scalable all the way to multinational franchises. Now we've cracked scalable brand engagement 💪 🤫 Let your customers inform you what they're looking for, without them even knowing. 🎯 Target your customers far more efficiently, closing the elusive last mile - and even creating it in many instances. 🛍️ Increase engagement between your customers and your brand, leading to more awareness and sales. 🪄 Control the entire process from media to happy customer! Combined with decades of expertise in developing intuitive low-configuration products, your brand ⇄ customer relationship is about to be accelerated 🚀🚀And it’s exciting to watch how we're going to improve your staffing very soon 🤫 Take your customers back from your competitiors - get in touch! #MediaFAI #Marketing #SaaS #Startup #Queensland #AdTech #Innovation #BrandEngagement

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The countdown is on! Only 6 weeks to go until Ken Kennedy and I dive into the cutting-edge of digital marketing innovations and fashion industry trends. If you haven’t grabbed your ticket yet, now’s the time. It’s shaping up to be an incredible day! See you there 🚀 #affiliatemarketing #partnerships #performancemarketing #thinktank

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Just wrapped up this month’s “In the Trends with AdNews,” and it’s hitting home. Feeling the pinch of the cost-of-living crisis? You’re not alone; Australians everywhere are craving a taste of the good ol’ days—when life was simpler and snacks were somehow cheaper. For brands, this nostalgia wave is a golden ticket. The playbook? Spotlight your brand’s heritage, blend those classic vibes with a fresh twist, bring back fan-favourite products, and roll out experiences that take us down memory lane. Because in uncertain times, comfort sells. Curious to see T garage's top tips for riding this nostalgia storm? Dive in here.

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Bonza, the relatively new Australian low-cost Airline that started at the beginning of 2023 has gone into voluntary administration. AKA they've shut down. Bonza’s failures offers critical lessons for brands venturing into new markets or launching innovative products. Here are some insights into what went wrong and how things might have been turned around from a business and marketing perspective: 👉 Market Research: It appears there may have been gaps in understanding market demand or operational readiness. 👉 Customer Expectations: Aligning the launch with consumer expectations and operational capabilities is crucial. 👉 Communication Strategy: Effective communication about what new services offer and ensuring the operations can deliver on those promises from day one is vital. Bonza’s journey, while ambitious, stumbled, underscoring the necessity of robust market research and customer understanding before launching. For marketers, this tale serves as an important reminder of the importance of aligning product offerings with clear consumer demand. In a time where consumer expectations are high and patience is low, the ability to deliver on promises from day one is more crucial than ever. #businessstrategy #marketingtips #customerengagement #digitalmarketing #bonza #sydneydigitalmarketing

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We're celebrating breakthroughs across the Australian business landscape with 12 new categories in the Pause Fest & Awards. If you've had a business success in the past year, now’s your chance to be recognised alongside Australia’s most ambitious innovators. New category highlights include: Creative Maverick — for unstoppable leaders. Splash Down Under — for entering into the Australian market. Always Evolving — for a culture of continuous improvement. Collab — for mutual growth and innovation. Going Global — for international growth and success. Next Level — for scaling through acquisition or integration. Popular old categories: Women in Business — for female leaders creating opportunities. Future Builder — for determined and resilient founders. Company of the Year — for leadership, resilience and impact. Defiant Ones — for leading technological innovation. On the Rise — for early-stage startup success. Enter today: www.pauseawards.com Pay by today (Friday 16 August) to lock in the best rate, then write your entry post-payment until the final deadline on 30 August. George Hedon #PauseAwards #Judge #Innovation #Breakthrough #Leadership #Business #Australia #TogetherWeBreakThrough #CleverIdea #EnterNow #Awards

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