Alicia Higginbotham

YouTube: Where Reach, Engagement, and ROI Align 🚀 Today's media landscape is fragmented, but one platform consistently attracts audiences: YouTube. 📈 It reaches 97% of online Australian adults and 90% of Kiwi adults, driving 2.2x higher long-term brand impact than other platforms. From building brand awareness to driving sales, YouTube offers effective engagement and proven ROI, allowing you to effectively reach your audience across various screens and formats. Ready to leverage the power of YouTube for your business? Learn more about how you can maximise your impact. ➡️ https://goo.gle/3N0nTW4 #ThinkWithGoogle

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💬 𝗕𝗿𝗮𝗻𝗱 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀! The secret to dominating the pie market isn’t just in the crust, it’s in the message. Brands that align with consumer expectations are seeing greater success. But who’s doing it right? Our study uncovers how the right messaging strategy can make all the difference. Get the full story below: https://lnkd.in/d32RxHYA

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Conversion Rates - An Aussie, A Pom & A Saffa walk into a.... Podcast studio! eCommerce is flooded with half-baked tactics: pointless pop-ups, endless sales, and gimmicks that scream desperation. Brands want loyalty, but all they’re attracting are discount vultures. Sound familiar? Adam and I had a cracking time on the eCommerce Australia Podcast with Ryan Martin , diving into the good, the bad, and the downright painful truths of Conversion Rate Optimisation. If you're sick of the discount-driven, “let’s throw everything at the wall” approach, you’ll want to hear this. If your only way to boost sales is a discount code, your brand’s in trouble. Short-term sales hacks bring in low-value customers and eat at your brand’s credibility. How’s that for a “growth strategy” We dished out practical, no-nonsense tactics to drive sales without sacrificing brand value: • Speak to Customers, Not at Them – Forget the flashy UX, and focus on what customers actually care about. • Cut the Fluff – Stop overcomplicating the journey. Less is more – and every click counts. • Nail Your Product Pages – High-quality images, killer copy, and clear calls to action. It’s not hard, but so many get it wrong. • Optimise for Mobile First – The amount of sales lost to messy mobile layouts is insane. • Upsell Without Discounting – If you think discounts are the only way to boost AOV, it’s time to rethink. We’re talking bundles and targeted upsells that actually make sense. Big shoutout to Ryan for letting us have a rant. Want to dig in? Check the comments for links to YouTube, iTunes, and Spotify P.S. remember to sort by most recent to find the hidden comments ;)

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🏠 🏠 November 2024 Property Purchaser Intent Data 🏠 🏠 Quantitative snapshot of aggregated intent data across 70+ Social Garden property brand awareness and lead generation campaigns. The green shoots of positivity are growing! ⏳ Timeframe To Purchase ⏳ Q = When are you looking to purchase? 0-3 months = 45% (up from 43%) 3-6 months = 17% (up from 16%) 6-12 months = 19% (up from 17%) 12+ months = 19% (down from 24%) In-market buyers (0-3 months) continues to increase, which is one of our strongest historic lead indicators of overall market confidence. 💰 Finance Status 💰 Q = What is your finance status? Finance approved = 39% (up from 37%) Have deposit, not approved = 23% (down from 27%) Seeking financial advice = 0% (down from 5%) Still saving = 38% (up from 31%) Finance approved leads have hit their largest % since Feb 22. 🪴 Land Status 🪴 Q = What is your land status? Titled = 31% (no change) Untitled = 8% (up from 7%) I don't own land = 38% (no change) Not yet, I am still reviewing land options = 17% (down from 20%) Not yet, but I am interested in a particular land option = 6% (up from 4%) No significant changes this month. Titled land has been on a steady decline MoM since May 23. ❓ What Does It Mean ❓ The positive intent signals from October continued into November. It will be interesting to see January results in particular in what is the highest research month for new buyers. Talks of potential interest rate cuts in before the end of the fin year could be the trigger that pushes these researchers into a more active purchase phase. My advice: Get ready for the shift. The lead volumes might not be there now, but you need to be focusing on maximising brand awareness by staying active in communicating with researchers or your database.

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Directors - the way decision-makers buy products and services has shifted over the last few years. A LOT... Most of their decision-making is done BEFORE they even speak to your sales team 🕵️‍♂️To prove the point...How do YOU make high-ticket buying decisions? You go to the internet first and learn about options through Social Media, websites & videos. Right? You only speak to a salesperson once you’re reasonably sure what you want The same is true for selling your B2B services online...

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Why making ads work (and highly profitable) on the front end is not down to luck - It's about tapping into new pockets of demand. Let's rewind a bit. We recently started working with this client. They had one of Australia's biggest advertising agencies previously running their ads. If you run any business, you've heard of them. I actually quite like their ads. Funny and entertaining. For our client though, it was a different story. One that I've gotten quite used to hearing. Goes like this. They get great results in the first week or two. High fives all around. Then creatives start to "burn out". Costs start rising. Return on ad spend suffers. So the agency pumps out new creatives. This improves performance for some time. Then it drops again. To make things worse, each time they introduce new creatives, they're less effective than the previous time. Costs increase further. The agency starts blaming the ad platform for "rising ad costs" (usually backed up by some report from some blog) Oh and don't even mention the "s" word. Scaling just sends the acquisition costs right through the roof. Eventually (sometimes within a month or two), these ads become unprofitable - and the business gives up on running ads. Same reasons: "ads never really worked for us" or "it's too saturated" or "our customers don't spend time on Facebook" ... the usual suspects. Then a few months go by .. with not much growth. So the business decides to "give it another go". But they run the same types of ads again. Just different versions of it. And you guessed it - same results. The cycle continues. The reason this happens is because most businesses are running ads to "product aware" audiences. You know the type of ads that start with "Are you xxx looking to get xxx ...." Most advertisers do it because everyone else is doing it. Vice versa. And Versa vice. But here's the thing. When you run ads like these, you exhaust the pent up demand in your market very quickly. That's why your ads "burn out" so fast. Because after your audience has seen your ads once, they only have two options: 1. Become your customer 2. Ignore all your future ads When the truth is, the vast majority of your audience is not "product aware". As in, they don't know they need your solution. It is the advertisers job to educate them and make them aware of the need for that solution. And this starts with the very first line in your ad. It needs to tap into newer demand pockets. It's what sets the tone for the second line .... then the third ... You get the idea. Your product/service will get mentioned. But not until the prospect is educated enough to even consider it. When you get this right, you tap into a blue ocean of customers. Ones who trust you and see you as the obvious logical choice to work with. That's when you have ads that don't burn out for months (or even years). Your costs actually start decreasing. And your ads become profitable and scalable.

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Overcome challenges with StrategyByte’s expertise. Marketing in the NDIS sector isn’t easy—balancing compliance, reaching the right audience, and building genuine community connections requires expertise. At StrategyByte, we craft tailored strategies to help you navigate these challenges seamlessly. #NDISMarketing #StrategyByte #DigitalHealthcare

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Kiwis are still giving loyalty programmes the big tick according to a recent study. "74% of NZers were positive about loyalty programmes, with only 5% saying they were a 'waste of time'. " "Get it right, and consumers will spend more with you, visit more often, drive past competitors, and you’ll attract new customers." Quantum Jump Ltd x Yabble™

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🛍️ Retail media has skyrocketed from $1B to $30B in just five years (eMarketer). The driving force? 𝗗𝗮𝘁𝗮 𝗺𝗼𝗻𝗲𝘁𝗶𝘀𝗮𝘁𝗶𝗼𝗻 - connecting advertisers with high-intent shoppers while unlocking new revenue streams for retailers. 🚀 In Flow’s latest webinar, Woolworths’ Head of Digital Marketing, Zach Nossel, highlighted the role of retailers in shaping the brand-customer relationship: "Retailers are key facilitators in the brand-customer dynamic. Our strength lies in harnessing data to deliver relevant, seamless purchase experiences that benefit both brands and customers."  👉 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘂𝗻𝗹𝗼𝗰𝗸 𝗻𝗲𝘄 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘀𝘁𝗿𝗲𝗮𝗺𝘀? 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗱𝗮𝘁𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 𝘁𝗼𝗱𝗮𝘆! 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝘂𝘀 𝗻𝗼𝘄 𝘁𝗼 𝗴𝗲𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱. https://bit.ly/3AZxHNG Gil Sperling Daniel Levy #Flow #RetailMedia #FirstPartyData #ConsumerData #CampaignPerformance #ROAS

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Join the FREE "Learn how to use TikTok for your business" webinar hosted by Adelaide Business Hub and NINKI Content Marketing. 📱 Understand TikTok's role in your marketing strategy 📈 Develop a basic TikTok strategy 🎥 Get practical tips for engaging content 📅 20th Aug, 10-11am Register here👇

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Here's another example of how our SEO efforts are paying off, with a client from Sydney reporting a significant boost in SEO-driven calls. While SEO is a long-term game, its benefits are clear. Having said that, to drive quick results, it's equally important to continue running Google Ads alongside our SEO initiatives. Once you understand the symbiotic relationship of SEO and Google Ads, it becomes a no-brainer to execute both SEO & PPC initiatives in sync. This dual approach not only drives immediate traffic but also helps reduce our dependency on ads over time, leading to lower overall ad spend and sustainable growth. A balanced strategy of SEO and Google Ads ensures both short-term gains and long-term success. #SEO #GoogleAds #ClientSuccess

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📊 Did you know that 66% of Australian consumers are loyal to specific brands? 🔎 Discover the five types of loyalty prevalent in Australia including ‘True Loyalty’ the holy grail for marketers. Learn how each loyalty type influences consumer behaviour and brand engagement in today’s AI-driven market. 💡Get key insights into what drives loyalty across generations, among sports fans, mobile users and in different sectors. From 64% of shoppers prioritising brands that sell high quality products to 54% of consumers showing their loyalty by using loyalty programs; understand how Australians interact with their favourite brands and what keeps them coming back. 📍For a deeper dive into customer loyalty dynamics and factors driving both brand loyalty and brand defection in Australia, download the Customer Loyalty Index 2024 by SAP Emarsys https://bit.ly/4eCvE0q #CustomerLoyalty #CLIReport2024 #SAPEmarsys

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Nzime Content 🎥 High-end #socialcontent creation, supported by strategies to grow #brands, drive conversion and gather advocacy … Meaning you communicate with, not at, your audience. #marketing #contentmarketing #contentcreator #contentstrategy #contentcreation #creativeagency #advertisingagency #videoproduction #photography #3drender

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🤩 Lisa's Feedback on My Google Ads and Facebook Ads Services I'd like you to please dive into Lisa's testimonial video where she shares her experience working with me on Google Ads and Facebook Ads campaigns. Based in Australia, Lisa discusses the effectiveness of my strategies, the impact on her business growth, and how our collaboration has exceeded her expectations. Gain valuable insights from Lisa about the results achieved through our digital marketing efforts. Rahulsocialadvertising.com #ClientFeedback #TestimonialTuesday #DigitalMarketingSuccess #AdsCampaigns #BusinessGrowth #HappyClients #MarketingResults #ClientExperience #FacebookAds #GoogleAds

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The 2024 Loyalty Insights Report from the Australian Loyalty Association, created in partnership with Power Retail, highlights a strong correlation between brand NPS and loyalty program NPS, underscoring how brand perception impacts the value of loyalty programs. Consumers prioritize seamless program experiences over rewards, influenced by advancing technology. #letstalkloyalty #loyaltymarketing #loyaltyprograms #loyaltytv 

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Benefits of paid ads for Canberra businesses: ➡️ traffic ➡️ specific targeting ➡️ brand awareness ➡️ conversion tracking ➡️ competitive advantage ➡️ adjustable ➡️ global potential ➡️ full-control for advertisers ➡️ data transparency ➡️ cutting-edge technology ➡️ Better ROI ➡️ and sooo much more. Read our blog to learn more.

Online visibility unlocks doors. So, maximise your business’ online presence with a multi-channel approach. How? With an optimised website and active social media platforms, you can amplify your brand and ensure that your messages reach your audience – in the Shire and beyond. Talk to your local digital marketing experts at the Shire Marketers today to see how you can make this happen. #onlinepresence #digitalmarketing #SutherlandShire #brandamplification #ShireMarketers

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