Alex Light

Alex Light

Sydney, New South Wales, Australia
3K followers 500+ connections

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About

I am a Commercially-minded Executive Leader in media, marketing and youth culture, with…

Articles by Alex

  • The VICE Guide to Partnerships
    Aug 10, 2020

    The VICE Guide to Partnerships

    In June, I finished up with VICE Australia after nine years with the company. VICE was one of the most creative…

    69 Comments
  • Making meaningful marketing
    Nov 17, 2018

    Making meaningful marketing

    Netflix tested ads on their platform in Australia in August. Sure, they were only promoting other shows on Netflix.

    13 Comments
  • The Virtues of VICE: 2017 in brand partnerships
    Feb 27, 2018

    The Virtues of VICE: 2017 in brand partnerships

    We have been writing a lot of award submissions recently, and looking back on the year we had in 2017. It was a massive…

    6 Comments

Activity

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Experience

  • Bolster Group Graphic

    Bolster Group

    Sydney, New South Wales, Australia

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    Sydney, Australia

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    Australia

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    Sydney, New South Wales, Australia

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    Sydney, Australia

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    Sydney

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    Sydney, Australia

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    Sydney

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    Sydney

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Education

  • MiniMBA Graphic

    Marketing Week Mini MBA with Mark Ritson

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    The Marketing Academy is a not for profit organisation. We identify and develop exceptional talent in the field of Marketing, Media & Advertising by providing a forum for marketing experts, business leaders and coaches to inspire, develop and mentor an entire generation of future leaders.

    Our first Australia Leaders Programme includes a team of inspirational speakers and industry experts, 30 professional coaches and 45 mentors; CEO’s, CMO’s and agency leaders will deliver 15 days of…

    The Marketing Academy is a not for profit organisation. We identify and develop exceptional talent in the field of Marketing, Media & Advertising by providing a forum for marketing experts, business leaders and coaches to inspire, develop and mentor an entire generation of future leaders.

    Our first Australia Leaders Programme includes a team of inspirational speakers and industry experts, 30 professional coaches and 45 mentors; CEO’s, CMO’s and agency leaders will deliver 15 days of learning to the delegates of our first Australia Leaders Programme.

    The Australia Leaders Programme will give 30 rising stars, with eight years plus experience, the unique opportunity to access the industry’s greatest minds and develop their leadership skills to help them make it to the top of their field. Delegates will take part in one-on-one mentoring, lectures with leading experts, leadership development, residential ‘Boot Camps’ and executive coaching.

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    I have successfully completed courses in:
    Digital Project Management
    Innovative Marketing Communications
    Digital Strategy
    Strategic Planning Principles
    Integrated Brand Management
    Account Management

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Projects

  • Firewater and Female Wrestlers in Bolivia

    ROLE: Director / camera
    BROADCASTER: Vice Media
    BRAND: Schweppes

    Episode three of a three branded part series I directed for Vice Australia, sponsored by drinks company Schweppes.

    SYNOPSIS: In this episode we join Jordan in La Paz, Bolivia, meeting a pair of female wrestlers (Cholitas) who like to beat each other up for the fun of it. He's also introduced to the world's strongest alcohol, the 96% Caiman liquor - or 'firewater' as it's known to the locals. After the big…

    ROLE: Director / camera
    BROADCASTER: Vice Media
    BRAND: Schweppes

    Episode three of a three branded part series I directed for Vice Australia, sponsored by drinks company Schweppes.

    SYNOPSIS: In this episode we join Jordan in La Paz, Bolivia, meeting a pair of female wrestlers (Cholitas) who like to beat each other up for the fun of it. He's also introduced to the world's strongest alcohol, the 96% Caiman liquor - or 'firewater' as it's known to the locals. After the big grudge match Jordan attempts to make a drinkable cocktail out of the potent brew, hoping it'll restore some peace between the fiery combatants in the process.

    Other creators
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  • Gypsy Discos and the Strongest Booze in Transylvania

    ROLE: Director / camera
    BROADCASTER: Vice Media
    BRAND: Schweppes

    Episode two of a three branded part series I directed for Vice Australia, sponsored by drinks company Schweppes.

    SYNOPSIS: VICE correspondent Jordan Redaelli heads to a tiny Romanian village in the foothills of the Carpathians to hang out with the Cazan family, master brewers of a fiery tequila-like drink called palinka. There he samples the 70-proof hooch, visits a Gypsy disco, and attempts to mix up a palinka…

    ROLE: Director / camera
    BROADCASTER: Vice Media
    BRAND: Schweppes

    Episode two of a three branded part series I directed for Vice Australia, sponsored by drinks company Schweppes.

    SYNOPSIS: VICE correspondent Jordan Redaelli heads to a tiny Romanian village in the foothills of the Carpathians to hang out with the Cazan family, master brewers of a fiery tequila-like drink called palinka. There he samples the 70-proof hooch, visits a Gypsy disco, and attempts to mix up a palinka based punch for an impromptu post-church party, Romanian-style.

    Other creators
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  • Sierra Leone's Natural Aphrodisiac

    Episode one of a three branded part series I directed for Vice Australia, sponsored by drinks company Schweppes:

    VICE correspondent Jordan Redaelli travels to Freetown, Sierra Leone, to learn about an indigenous drink called poyo. Poyo is said to hold mystical properties, bestowing money, power and fierce erections to those who drink it. Later, he hits the beach to mix up a poyo-infused cocktail. Let's hope the locals aren't too offended.

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Organizations

  • Award Awards

    Judge, Branded Content Awards

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