B2C fashion, beauty & lifestyle social media and creative agency specialising in localisation, end-to-end production & social media management.
External link for The Content Works.
Sydney, NSW 2000, AU
Melbourne, VIC 3000, AU
The #1 trap of content marketing? Making it all about the brand. Instead, approach content from the viewpoint of the consumers: what are they getting out of it? What reason are you giving them to follow your account, or engage with your content? Introduce them to your brand gently through content and build up the relationship from there. Get in touch to find out more.
The Content Works. reposted this
AdNews wraps up the biggest pitch news and wins from the month. Wieden + Kennedy, McDonald's, Westpac, UM Worldwide, King Living, IPG Mediabrands, Volvo Group, L'Oréal, M&C Saatchi Group, Clemenger, The Content Works., Hotglue a part of Havas, TAG Worldwide Inc. a part of dentsu, EssenceMediacom, Warner Bros. Discovery, DDB, Special Australia, Emotive | Creative Agency, Dig Agency, Nunn Media, SunRice Group, Havas Media Network Australia, Geely Auto Australia, Jaywing Australia, InvoCare
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The most important cornerstone of your social media strategy? Keep people at the heart of everything you do. This is a great article that explains why humanising brands is so important.
For Skinstitut’s first product release in 18 months, the launch of Vitamin C Ceramide Moisturiser, #thecontentworks were engaged to create an impactful still life campaign to highlight the product benefits and active ingredients. Campaign ideation, production and creative direction by @thecontentworks.
The Content Works. reposted this
The Content Works. joins L'Oréal Groupe's agency village, expanding its partnership across 32 global brands after a successful tender. read more: https://lnkd.in/dChHKpQm Adriana Kritharides | Alex Noonan #partnerships #beautybrands #contentmarketing #socialplatforms #adtechtoday
The Content Works. reposted this
We're thrilled to share this news. Thank you AdNews Australia Chris Pash OAM for your support.
We are thrilled to be appointed to the L’Oréal Groupe Agency Village for social media strategy and management. The Content Works won the account after a rigorous multi-stage tender process. The partnership builds on The Content Works existing four-year relationship with L’Oréal Corporate to now working with L’Oréal Groupe’s portfolio of 32 brands including L’Oréal Paris, Garnier, Maybelline, NYX, Kiehl’s, La Roche-Posay and Lancôme. “Through my 20 year career in beauty and fashion, I’ve always had a very close relationship with the L’Oréal Groupe and have a huge respect for their powerhouse brands, people and category leadership,” said Alex Noonan, The Content Works Director. “What excites me most about this opportunity is developing strategies to engage with L’Oréal Groupe’s incredibly diverse breadth of consumers. L’Oréal Corporate was one of The Content Works first clients, so we’re thrilled to broaden this relationship and to be appointed to the Agency Village to continue to work closely with these formidable brands and innovate together.”
As the heat rises, we’re thrilled to introduce IMMERSION, the high summer campaign for luxury sustainable swimwear brand Monte & Lou. We delve into the wonderful world of colour, print and texture that have become the brands signature. There is a true sense of modern nostalgia in this collection a theme reflected in the YSG designed interiors of the campaign location. Campaign ideation, casting, production and creative direction by @thecontentworks.