Moffitt.Moffitt.

NEW WORK | Asentis Most of us never pause to think about stairs. But they’re the fundamental way we create human connections within the spaces we all experience. Asentis really does think about stairs—so we don’t have to. They fuse expert engineering with captivating design to create seamless architectural transitions in some of Australia’s most iconic buildings. We worked with them to build a brand that reflects their excellence, innovation, and ergonomic precision. Before we share the full case study, visit their new website to see how surprisingly brilliant the humble stair can be. https://asentis.com.au/ #BrandIdentity #Architecture #DesignEngineering #BuiltEnvironment #Craftsmanship #MoffittMoffitt

NEWS | Doors open As we return from an invigorating break we look back on a rewarding 2024 and look forward to an even better 2025. We have a deep catalogue of projects from 2024 we're currently curating for our site, so please keep a look out for more updates here and on our social feed https://lnkd.in/g6rmkrba

NEW WORK | Witchery New case study live on moffittmoffitt.com https://lnkd.in/ebipXE5s For over five decades, Witchery has been synonymous with Australian women’s fashion, evolving from a beloved workplace style icon into a brand that defines modern versatility. In preparation for their next chapter, Witchery partnered with Moffitt.Moffitt. to revitalise their brand strategy and identity—celebrating their heritage while reimagining their future. From crafting a new brand voice that balances the practical and poetic to designing a refreshed and adaptive typographic system, our work reinforces Witchery’s ability to seamlessly shift between functionality and provocation. The result is a brand identity that reflects the contrasting movements in modern style and the individuality of every woman.

NEWS | This June, we reached our 10,000 km / $10,000 Moffitt.Moffitt. Momentum team goal. Over 365 days, we: - Walked 5,351 KM - Ran 1,389 KM - Cycled 3,301 KM - Swam 28 KM Altogether, our team raised $10,070, which Moffitt.Moffitt. is donating to the Australian Conservation Foundation to help empower meaningful change in the world we all share. We’ve inspired one another, our clients, collaborators, and hopefully, you as well. Join us for the next season of MM Momentum, launching in January 2025. https://lnkd.in/gMDgVkWJ Designed for purposeful movement. #realaction #realimpact #purpose #teamintiative #movement#donation #nature #designforgood

NEWS | We’d like to introduce the new brand identity and website we’ve recently completed for Lockton Pulse, an independent online insurance platform that’s redefining how businesses and individuals manage their insurance needs. Lockton Pulse combines nearly 60 years of experience through its parent company, Lockton, with an innovative, start-up approach to risk management. Our goal was to reinforce their disruptive vision with a brand that embodies technological change while staying grounded in human expertise and reliability. Get a feel for Lockton Pulse on their new site: https://locktonpulse.com/

NEWS | We've just completed a comprehensive rebrand for scaled up second hand clothing retailer UTURN. We wanted to show the world that fashion can follow a new path. Where style and circularity can go hand in hand. A full case study is coming soon over at moffittmoffitt.com

NEWS | We’ve just received our latest collaboration with The Local Project. HABITATS is a striking trio of hardcover books, showcasing noteworthy architectural forms across three familiar environments—City, Coast and Forest. We’ll dive deeper into the 600-page design over at moffittmoffitt.com in the coming weeks. Can’t wait? Secure your own copy at The Local Project store: https://lnkd.in/gRZWJQ7h

NEWS | We’re proud to have partnered with the Sydney Theatre Company to launch their new 2025 season identity last week. The season described by Artistic Director & Co-CEO Kip Williams "In 2025 we will transport you into new worlds, introduce you to extraordinary characters and share with you original stories that will make you laugh and break your hearts." More to come as the season unfolds.

NEWS | We’ve launched the new brand for architecture firm Studio.SC. More to share soon on the entire project, but for now, interact with the brand throughout their new website. http://studiosc.com.au

New work | POLITIX, an established Australian menswear and suiting brand, has embarked on a new chapter, redefining its identity for a modern audience. Partnering closely with the POLITIX team, we developed a refreshed brand strategy that honours their ostentatious reputation while propelling them forward with a timeless visual identity. This journey captured the confident, charismatic essence of the POLITIX man, celebrated the meticulous craftsmanship behind each collection, and energised the brand’s direction with a renewed focus on empowering men to make their mark in positive and meaningful ways. The result is a brand evolution that not only enhances its relevance but strengthens its position in the new world of men’s fashion. View the full case study at https://lnkd.in/eTWTqys7 Photography. Simon Lekias