In the past, we’ve looked at the technology that goes into winter tires—and even what makes a good racing tire. But considering that the majority of our auto coverage at Ars focuses on electric vehicles, it’s time to dig into the specialized tires those EVs have to wear.
“We like to design [the tire] as the car is being designed,” explained Ian Coke, director of quality at Pirelli. That means getting started with the OEM several years before the car is due on sale, when it’s still just a concept being developed. “Or if you’re Tesla, six weeks, because they work in a different way,” he laughed.
“We’re getting to know [Tesla] very well now,” he said, as the Italian tire company develops rubber for the automaker.
But for an original equipment (or OE) tire—the kind a new car ships from the factory wearing—“there are so many changes that if you aren’t working with the design team [as early as possible], you get caught out and the development costs and times can go on and on,” he said.
Why do EVs need special tires?
Obviously, the four black rubber rings on a car are important—they’re the only parts that actually interface with the road. But EVs have a few quirks that complicate life for a tire.
For one thing, EVs are generally heavier than an equivalent-sized, conventionally powered vehicle. And because range is so important to the EV-buying market, low rolling resistance is essential. In fact, a 20 percent increase in rolling resistance can reduce range by 5–8 percent. But the tire still needs to have plenty of grip because electric motors make so much torque—and from so low in their rev range.
“We had to introduce a new load index to be able to support the weights of these vehicles. And I think we were the first ones to bring that out with the Lucid,” Coke told me. That’s done by beefing up the sidewall construction and through the use of synthetic textiles (like aramid fibers).

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