لمنحك أفضل تجربة ممكنة ، يستخدم هذا الموقع ملفات تعريف الارتباط. راجع سياسة الخصوصية و شروط الخدمة لمعرفة المزيد أكثر.
فهمت!
أعلى المدونة الصوتية
استمع إلى هذا العرض أثناء الاستكشاف
<% _(superChannels).chain().sortBy(function(c) { return } ).each(function(superchan) { %>
<% inclusion = superchan.findInclusion(subChannel.id) %>
' id='<%= superchan.id %>'>
<% }); %>
<% checkedStr = inclusion ? 'checked=checked' : '' %> />
/>
/>
المحتوى المقدم من BBC and BBC Radio 5 Live. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة BBC and BBC Radio 5 Live أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Player FM - تطبيق بودكاست
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
المدونة الصوتية تستحق الاستماع
برعاية
T
The Agile Brand with Greg Kihlström®


1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Fighting Talk
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 1301417
المحتوى المقدم من BBC and BBC Radio 5 Live. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة BBC and BBC Radio 5 Live أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
A hilarious look at the volatile world of sport where guests compete for points with their sporting punditry. Informed comments are rewarded but witless outbursts are penalised.
304 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 1301417
المحتوى المقدم من BBC and BBC Radio 5 Live. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة BBC and BBC Radio 5 Live أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
A hilarious look at the volatile world of sport where guests compete for points with their sporting punditry. Informed comments are rewarded but witless outbursts are penalised.
304 حلقات
كل الحلقات
×F
Fighting Talk


1 Danny Mcloughlin, Luke Moore, Natalie Pike, Ugo Monye 1:02:48
1:02:48
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:02:48
Journalist Luke Moore, football presenter Natalie Pike, former England rugby player Ugo Monye, and comedian Danny Mcloughlin join Rick Edwards for an hour of sporting punditry, humour and entertainment. Points are awarded for informed comment, wit and passion, but taken away for nonsense and answers lacking in conviction. In the final round, the top two points scorers go head-to-head in 'Defend the Indefensible' where they must both defend a statement however ludicrous or distasteful for twenty seconds. There can only be one winner! Listen to the podcast on BBC Sounds…
F
Fighting Talk


1 Bob Mills, Gordon Smart, Jake Wood, Katie Smith 1:08:48
1:08:48
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:08:48
Broadcaster Gordon Smart, EastEnders actor Jake Wood, sports reporter Katie Smith, and comedian Bob Mills join Rick Edwards for an hour of sporting punditry, humour and entertainment. Points are awarded for informed comment, wit and passion, but taken away for nonsense and answers lacking in conviction. In the final round, the top two points scorers go head-to-head in 'Defend the Indefensible' where they must both defend a statement however ludicrous or distasteful for twenty seconds. There can only be one winner! Listen to the podcast on BBC Sounds…
F
Fighting Talk


1 Alex 'Apollo' Gray, Caroline Barker, David Alorka, James Dowdeswell 1:02:49
1:02:49
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:02:49
Alex 'Apollo' Gray, Caroline Barker, David Alorka & James Dowdeswell fight for punditry points whilst discussing the world of sport with Rick Edwards
F
Fighting Talk


1 Mark Watson, Adam Hurrey, Chloe Petts, Martin Kelner 1:03:45
1:03:45
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:03:45
Mark Watson, Adam Hurrey, Chloe Petts & Martin Kelner fight for punditry points whilst discussing the world of sport with Rick Edwards
F
Fighting Talk


Rick Edwards presents more of his favourite moments of sporting punditry from 2024.
F
Fighting Talk


1 Felicity Ward, Guvna B, Nethanell Mitchell-Blake, Reece Parkinson 1:04:18
1:04:18
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:04:18
Felicity Ward, Guvna B, Nethanell Mitchell-Blake and Reece Parkinson fight for punditry points whilst discussing the world of sport with Rick Edwards.
F
Fighting Talk


1 David James, Natalie Pike, Paul McNamee, Tez Ilyas 1:05:48
1:05:48
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:05:48
Former England and Liverpool footballer David James, presenter Natalie Pike, The Big Issue editor Paul McNamee and comedian Tez Ilyas join Rick Edwards for an hour of sporting punditry, humour and entertainment. Points are awarded for informed comment, wit and passion, but taken away for nonsense and answers lacking in conviction. In the final round, the top two points scorers go head-to-head in 'Defend the Indefensible' where they must both defend a statement however ludicrous or distasteful for twenty seconds. There can only be one winner! Listen to the podcast on BBC Sounds…
F
Fighting Talk


1 Kate Mason, Flex, Jim White, Bob Mills 1:01:52
1:01:52
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:01:52
Broadcaster Kate Mason, football presenter Flex, journalist Jim White and comedian Bob Mills join Rick Edwards for an hour of sporting punditry, humour and entertainment. Points are awarded for informed comment, wit and passion, but taken away for nonsense and answers lacking in conviction. In the final round, the top two points scorers go head-to-head in 'Defend the Indefensible' where they must both defend a statement however ludicrous or distasteful for twenty seconds. There can only be one winner! Listen to the podcast on BBC Sounds…
F
Fighting Talk


1 Nethaneel Mitchell-Blake, Kate Mason, Thom Gibbs, Charles Dagnall 1:04:54
1:04:54
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:04:54
GB sprinter Nethaneel Mitchell-Blake, sports broadcaster Kate Mason, journalist Thom Gibbs and former cricketer Charles Dagnall join Colin Murray for an hour of sporting punditry, humour and entertainment. Points are awarded for informed comment, wit and passion, but taken away for nonsense and answers lacking in conviction. In the final round, the top two points scorers go head-to-head in 'Defend the Indefensible' where they must both defend a statement however ludicrous or distasteful for twenty seconds. There can only be one winner!…
F
Fighting Talk


1 Phil Brown, Henning Wehn, Caroline Barker and Rick Edwards 1:00:18
1:00:18
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:00:18
Colin Murray is joined by Phil Brown, Henning Wehn, Caroline Barker and Rick Edwards as they look back on the events of 2021 and look forward to the big sporting year ahead.
F
Fighting Talk


1 End of the Premier League season special- Iain Stirling, Natalie Paweleck, Pat Nevin, Jim White 1:00:52
1:00:52
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب1:00:52
Comedian Iain Stirling, football presenter Natalie Paweleck, football commentator and former Chelsea player Pat Nevin and sports journalist Jim White join Colin Murray to celebrate and commiserate what would have been the end of the Premier League season. Points are awarded for informed comment, wit and passion, but taken away for nonsense and answers lacking in conviction. In the final round, the top two points scorers go head-to-head in 'Defend the Indefensible' where they must both defend a statement however ludicrous or distasteful for twenty seconds. There can only be one winner! Get the podcast from BBC Sounds.…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.