BeyondMeasure by Burke, Inc.
By Burke, Inc.
Rerouting Consumer Autopilot
Can understanding consumer autopilot unlock your brand's potential?
Join Jeremy Cochran, Research & Development Manager at Burke, and Angela Jones, Senior Strategist with Seed Strategy, as they delve into the fascinating world of consumer decision-making and behavioral science!
In this episode, Jeremy and Angela explore why consumers often make decisions on autopilot and how brands can break through this automatic thinking. They discuss the concept of System 1 vs. System 2 thinking, highlighting how most consumer choices are fast, automatic, and subconscious.
Listeners will learn about the Goals-Beliefs-Choices (GBC) framework, a powerful tool for understanding and influencing consumer behavior. Jeremy and Angela bring this framework to life with real-world examples, such as repositioning cereal as an afternoon snack and disrupting pet food purchasing habits.
Don't miss this opportunity to gain insights from both a behavioral science researcher and a marketing strategist. Apply their expertise to your own business strategy and discover how to influence consumer decisions in a way that feels natural and effective.
For more information on how Burke can help move your business forward, visit our website at www.burke.com.
Thanks for listening! Please subscribe to be notified of future episodes of Burke’s Beyond Measure.
The Power of Collaborative Innovation
Can a more strategic collaboration unlock your next big breakthrough?
Join James Sorensen, SVP – Client Services, and Steve Paljieg, VP – Innovation, as they share how Burke leverages both research and innovation practices to drive impactful business solutions!
This episode will explore how Burke connects forward-thinking innovation with established research methods to activate deeper insights. James and Steve will also talk through a few case studies, bringing this approach for developing breakthrough new products to life for listeners through success stories.
Don’t miss this opportunity to learn from both a researcher and a marketing expert and apply their dual acumen to your own business strategy!
For more information on how Burke can help move your business forward, visit our website: Burke, Inc. | Marketing Research & Innovation Firm
Thanks for listening! Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.
Navigating Corporate Advocacy
Join Eric Scheer, President & Chief Strategy Officer at Seed Strategy, and Dr. Jeremy Cochran, Research & Development Manager at Burke, Inc., as they share how to best navigate the complexities of corporate advocacy!
They’ll discuss recommendations for promoting causes that align with your brand’s purpose while also supporting business goals. Discover six key strategies to amplify your brand’s authentic corporate advocacy while managing risks in this Burke BeyondMeasure podcast episode. Don’t miss this opportunity to learn from both a research and a marketing expert and apply their dual insights to your own brand strategy!
For more information on Burke’s Brand Strength Monitor – a modern framework for measuring the power of your brand – and how it can help move your business forward, visit: https://www.burke.com/brandstrength/
Additionally, you can explore more on this topic in Burke's BeyondMeasure blog article linked below:
How to maximize the benefits and avoid the pitfalls of corporate advocacy — Burke, Inc.
To learn more about Burke, Inc. visit our website: Burke, Inc. | Marketing Research & Innovation Firm
Thanks for listening! Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.
The Millennial Millionaire: What Financial Services Companies Should Know
Burke recently conducted a study to gain deeper insights into an often-overlooked, yet rapidly growing, demographic – Millennial Millionaires (MM).
Join Fred Gaudios (VP, Client Services) as he discusses key insights from this research with host John Thomas (CCO).
Why study Millennial Millionaires?
- Over 600,000 MM in the US in 2019 – likely a much larger group today
- May differ from traditional 401(k) millionaires, often opting for diverse investments like businesses and cryptocurrencies
- Poised to significantly influence markets
- Often overlooked in millionaire surveys
As this demographic continues to grow, financial services companies will need a better understanding of the needs and behaviors of this emerging, influential group.
For more information on this latest R&D study and our complete findings, reach out to: [email protected]
The Promise of AI in Qualitative
Join Zach Mullen and Joseph Dickens, two of Burke’s qualitative research experts, as they explore the potential of leveraging AI.
Gain insight into AI’s current value and its future possibilities for qualitative research. Hear about their ongoing experiments, the positive impacts AI can have – as well as any potential concerns, and their expectations for this evolving landscape.
Thanks for listening! Please subscribe to be notified of future episodes of Burke’s BeyondMeasure podcast.
To learn more about Burke, Inc. visit our website: https://www.burke.com/
What Does It Really Take To Grow A Strong Brand?
Join Thania Farrar, SVP Corporate Innovation, and Eric Scheer, President & Chief Strategy Officer at Seed Strategy, as they discuss Burke’s fresh approach to evaluating brand strength!
Discover how Burke’s R&D team created a modern framework to measure the power of a brand based on two essential factors: Relevance (how well a brand connects with consumers) and Momentum (whether consumers perceive a brand as progressing). Don’t miss this opportunity to learn from both a research and a marketing expert and apply their dual insights to your own brand strategy!
For more information on Burke’s Brand Strength Monitor and how it can help move your business forward, visit https://www.burke.com/brandstrength/.
Additionally, you can explore more on this topic in Burke's BeyondMeasure blog article linked below!
You Can't Build A New Brand With Old Tools
Thanks for listening! Please subscribe to be notified of future episodes of Burke’s BeyondMeasure. To learn more about Burke, Inc. visit our website: https://www.burke.com/
Segmenting Key Drivers Through Explanatory AI
Join John Thomas, Chief Client Officer, as he connects with CX expert Mike Deinlein, to discuss how to use explanatory AI for KDA Segmentation. Discover how this newer approach to Key Drivers Analysis goes beyond typical aggregate results, helping you address the unique needs and individuality of your customers.
Explore more on this topic with Mike in his BeyondMeasure article linked below!
Segmenting Key Drivers: Addressing the Individuality of Your Customers
Thanks for listening! Please subscribe to be notified of future episodes of Burke’s BeyondMeasure. To learn more about Burke, Inc. visit our website: https://www.burke.com/
Why We Run: A Runner Segmentation
Join Michael Laux, SVP in Client Services, as he introduces results of a recent segmentation project, revealing an in-depth look at how runners’ unique perspectives and motivations impact their race experience. Conducted in partnership with Pig Works (Cincinnati’s Flying Pig Marathon) and Xavier University, Michael – with colleagues Flannery Higgins and Doug Olberding – highlights how this breakthrough research is helping Pig Works move their brand and races forward, while maximizing the race experience for all runners.
Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.
To learn more about Burke, Inc. and Seed Strategy visit our websites: burke.com and seedstrategy.com. Thanks for listening!
Sample Quality & Data Integrity
Join John Thomas, SVP & Head of Client Services, as he connects with two of Burke’s sampling experts, Elissa Wood and Brad Franz. This insightful conversation explores the current industry challenges regarding sample quality and data integrity, and how you can address and overcome these challenges. In addition, Elissa & Brad will share their perspective on how companies can adapt to the new sample landscape, and what you should look for in a research partner.
Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.
To learn more about Burke, Inc. and Seed Strategy visit our websites, burke.com and SeedStrategy.com. Thanks for listening!
The Humorist, with Jane Fischer
Cherri and Corey chat with Jane Fischer—improv comic and cofounder of The Unexpected Guests Improv Comedy Group in Jamestown, NY. Their entertaining discussion dives into the insight-provoking power of humor and how exaggeration, unexpected connections and embracing the power of “silly” can lead to inspiring insight discoveries and compelling ways to express those insights to others.
At the end of the podcast, Jane shares one of her favorite improv games, called “the world’s worst ___” and discusses how it can provide powerful inspiration for innovation and reveal never-before-imagined solutions for almost any industry.
Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.
To learn more about Burke, Inc. and Seed Strategy visit our websites, burke.com and SeedStrategy.com. Thanks for listening!
The Method Actor, with Peter Nason
Corey and Cherri talk with Peter Nason–an accomplished actor, director, and award-winning theatre teacher–about the power of stepping inside the shoes and into the lives of others. Through directing, writing, and teaching theater and filmmaking, Peter shares his unique view of practicing and guiding others to experience empathy. Peter knows the power of insight-provoking questions, and he has a great question connected to his vast knowledge of Hollywood films. At the end of the podcast, he’ll share it and de-code the meaning behind some of the most common answers he gets.
Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.
To learn more about Burke, Inc. and Seed Strategy visit our websites, burke.com and SeedStrategy.com. Thanks for listening!
The Observer, with Frank Prince
Corey & Cherri talk with Frank Prince, a master at seeing the details of human behavior. Learn about his unique career path and his study of people, patterns and behaviors. Frank shares how the brain works on both a conscious and unconscious level, and how we can all become more keen observers.
Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.
To learn more about Burke, Inc. and Seed Strategy visit our websites, burke.com and SeedStrategy.com. Thanks for listening!
The Peacemaker, with Linda Peterman
Corey & Cherri talk with Linda Peterman, LMHC, a couple’s counselor, collaborative divorce mediator and an expert in the habit of “seeking tensions and resolving them” in the quest for insights into healthier, happier relationships. Have you ever wondered what happens in couples counseling? What the 3R’s are in discussing relationships? Or why people are “hard wired” to resist change? Linda shares these answers and more—all while connecting her work with how marketers and researchers can more deeply and authentically find powerful insights and aha’s.
Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.
To learn more about Burke, Inc. and Seed Strategy visit our websites, burke.com and SeedStrategy.com. Thanks for listening!
The Storyteller, with Peter Himmelman
Join Cherri Prince EVP, Head of Growth at Seed Strategy (a Burke company) and Corey Beilstein, SVP Research and Behavior Design, over the next seven episodes of Burke’s BeyondMeasure podcast as they focus on the 7 Habits of Highly Insightful People.
In this episode, Cherri Prince and Corey Beilstein talk to Grammy and Emmy-nominated musician, film composer and songwriter Peter Himmelman. Peter is an expert in the habit of “never underestimating the power of story” in the quest for insights, and offers specific advice and time-tested wisdom on how to find your storytelling voice in the world of human insights.
Each episode of the 7 Habits of Highly Insightful People series explores fresh perspectives on human insights—what they are, how to know you have one and how to discover more. Our outside-the business-world guests offer compelling wisdom and tangible advice on creating environments where insights can flourish and thrive.
Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.
To learn more about Burke, Inc. and Seed Strategy visit our websites, burke.com and SeedStrategy.com. Thanks for listening!
Boundary Breaking Leadership
Welcome to the first episode of Burke’s BeyondMeasure podcast where we push the boundaries of insights, innovation and business strategy—and also indulge our curiosity about human understanding.
Join host Joe Schneider as he talks to Burke Inc. President and CEO Diane Surette about boundary-breaking leadership, Burke’s 90th Anniversary and what’s next for the marketing research, strategy, innovation and education company.
Please subscribe to be notified of future episodes of Burke’s Beyond Measure and follow us on social media: Linkedin, Instagram, Facebook and Twitter. Thanks for listening!
Learn more about Burke Inc. at Burke.com