Rajan Gupta

DoubleVerify launches a guide for APAC marketers to enhance advertising ROI through improved media quality strategies. read more: https://lnkd.in/d58zmJJp Nachiket Deole #MediaQuality #APACMarket #ROI #AdFraud #Marketing #Advertising #Adtechtoday

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𝐅𝐢𝐫𝐞𝐬𝐢𝐝𝐞 𝐂𝐡𝐚𝐭: 𝐏𝐨𝐬𝐭 𝐂𝐨𝐨𝐤𝐢𝐞 𝐖𝐨𝐫𝐥𝐝 Saurabh Gupta, Founder & CEO of VeriSmart.ai at the Elets India Brand Summit 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐈𝐧𝐬𝐢𝐠𝐡𝐭 Contextual targeting has been in use for several years on first-party platforms. After Google started banning third-party cookies in 2021, contextual targeting evolved and its goal was to focus on user behaviour. It analyzes the amount of time a user spends on a particular page and uses this data for retargeting.  #EletsBrandSummit2024 #EletsIBS #IndiaBrandSummit

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🚀 Seeking Traffic for Top Direct Offers! 💼 Calling all digital marketers and traffic wizards! 🔍✨ We've got some exciting opportunities lined up with premium Direct offers: 📱 Mobile Campaigns: Gaana 🎶 PaisaBazaar 💸 Upstox 📈 Money View 💰 Acko 🛡️ Zepto 💼 💻 Web Campaign: BOB Credit Card 💳 If you're ready to drive quality traffic and maximize your ROI, drop me a message now! 📩 Let's skyrocket these campaigns to success together! 🚀💥 #DigitalMarketing #TrafficGeneration #CampaignOptimization #PremiumOffers #LetsCollaborate

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Google India Elevates Mansi Khanna To Director Of Ads, Brand & Reputation Marketing In her new role, Khanna will drive ads marketing for large businesses and SMBs while strengthening Google’s brand reputation in India Read full story on: https://lnkd.in/gXdVz7W6 #GoogleIndia Annurag Batra | Noor Fathima Warsia l Chetan Mehra

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“There is a felt need for the presence of strong and independent agencies in the Indian advertising industry to drive innovation, creativity, and a competitive ecosystem. Smaller boutique agencies are more experimental and take bolder risks to make a mark. They are more agile and less bureaucratic . Young emerging talent,bringing fresh ideas and trends into story telling gets a better chance with such agencies. They are less vested in the status quo. As India is getting more prosperous, it’s celebrating it’s heterogeneous nature. Local languages and local contexts are important for audiences. Most crucially, creative freedom is a state of the mind. The independent agencies can offer cost-effective yet highly impactful campaigns, pushing the industry to balance quality with affordability. Independents prevent market monopolization and ensure a level playing field. The MSME sector is almost exclusively reliant on smaller independents as the large networks may not cater to their needs as well. Their ability to adapt quickly, take risks, and deliver culturally relevant work makes them indispensable to the growth and evolution of the industry.”

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India is leading the world in ChatGPT adoption! 🇮🇳 Data from the CCI Global Consumer Sentiment Survey 2023 shows that 45% of consumers in India are using ChatGPT – more than any other country on the list. The question is: What’s driving this rapid adoption? Is it curiosity, convenience, or something else entirely? 🤔 I’m curious – how has ChatGPT or any other AI tool changed the way you work or think? Share your thoughts! #AI #ChatGPT #India #TechTrends #DigitalTransformation

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Google India elevates Mansi Khanna to Director, Ads, Brand & Reputation Marketing. Khanna was earlier the head of ads marketing, large customers and SMBs. Read more: https://lnkd.in/gUmddAnQ #GoogleIndia #Leadership #AdsMarketing #BrandMarketing #ReputationMarketing #MansiKhanna #DigitalMarketing

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Paytm In Talks With Zomato To Sell Ticketing Biz For INR 1,500 Cr Advanced Talks : Paytm and Zomato are in advanced discussions for Zomato to acquire Paytm's movie ticketing and events business, potentially valued at INR 1,500 Cr. Strategic Focus : The deal would help Zomato scale its “going out” business while allowing Paytm to focus on its core digital payments segment. RBI Crackdown : Paytm is restructuring amid regulatory challenges, including RBI's restrictions on its payments bank arm and declining revenues. Financial Impact : Paytm’s movie and events ticketing business contributed 13% of its total revenue in FY23. The sale would streamline Paytm’s operations towards its primary business areas. Market Context : This move comes as Paytm's competitor, BookMyShow, is reportedly closing a significant funding round. Paytm’s stock has also seen a substantial decline due to regulatory issues and falling revenues. Read the full article here - https://lnkd.in/gRE6viPQ #paytm #zomato #startupnews #startupnewsfyi

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mCaffeine, the first skincare brand in India to incorporate caffeine, has declared a strategic alliance with GoKwik, a prominent facilitator of eCommerce. This partnership will expand mCaffeine’s direct-to-consumer presence and reinforce its dominant position in the Skincare industry. mCaffeine will utilize GoKwik’s extensive network of 100 million shoppers in India to enhance the checkout experience from the beginning to the end. GoKwik offers technology-driven solutions, utilizing data analysis, to help eCommerce firms expand their business by improving the checkout process. To share your startup story write us on - [email protected] #startup #news #latestupdate #partners #mCaffeine #GoKwik

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Thanks, Jeff Drucker, for sharing this! Manipal Digital is making it easier than ever for brands to connect with global audiences through impactful key art adaptation and localization. Excited to see how we continue to innovate and elevate visual storytelling in 2025!" #MediaProduction #Hollywood #DigitalMedia #MediaIndustry #DigitalStreaming #TVStreaming #VideoOnDemand

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At Digimonk Media, we specialize in transforming brands into industry leaders. Recently, we scaled a footwear brand from ₹1 lakh per month to an impressive ₹30 lakh per month. Over the course of a year, we achieved a remarkable ₹24 million in revenue with an outstanding 7x ROAS using Meta Ads. Now, we are expanding our expertise to Google Ads and other platforms, helping brands reach new heights. If you want to scale your business and achieve phenomenal growth, DM us or WhatsApp at +91 85548 14463. #Ecommerce #DigitalMarketing #ROAS #MetaAds #GoogleAds #BrandGrowth #OnlineSales #BusinessGrowth #MarketingStrategy #DigitalTransformation #ScaleYourBusiness #EcommerceMarketing #AdCampaigns #PerformanceMarketing

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#ZACHMultimediaIndiaInsights "Adani plans push into Indian ecommerce and payments "Group set to leverage new public infrastructure in order to compete with rival Reliance and Big Tech [Image - Gautam Adani has become Asia’s second-richest man by amassing a vast infrastructure and logistics network © Punit Paranjpe/AFP/Getty Images] By Benjamin Parkin in New Delhi, Financial Times, 28 May 2024 "India’s Adani Group is in talks to expand into ecommerce and payments, according to four people familiar with the matter, as the conglomerate builds a digital business to compete with the likes of Google and Mukesh Ambani’s Reliance Industries Limited Industries in the world’s most populous country. "The plans come as the group’s politically well-connected founder Gautam Adani seeks to move on from damaging scandals and diversify his empire into fast-growing consumer-facing markets. Adani has become Asia’s second-richest man by amassing a vast infrastructure and logistics network of ports, airports and power. "The company is now weighing applying for a licence to operate on India’s ubiquitous public digital payments network, the Unified Payments Interface , and is in talks with banks to finalise previously announced plans for a co-branded Adani credit card, the people said. "Separately, it is in negotiations to offer online shopping through India’s fast-growing, government-backed public ecommerce platform, the Open Network For Digital Commerce (ONDC), they added. ONDC and UPI make up part of India’s digital public infrastructure “stack”, which attracts hundreds of millions of users a month and has become popular with groups competing to build consumer technology businesses. "“There are just three business conglomerates running this country — the Tatas, the Ambanis and the Adanis,” said Jayanth N Kolla, a Bengaluru-based technology analyst. “Adani is the one of the three groups which does not have significant consumer-facing businesses.” "If finalised, the services will be available through Adani’s consumer app Adani One, launched in late 2022 and offering travel services such as flight and hotel bookings. "Google and Walmart Walmart Global Tech India-backed PhonePe already operate widely used UPI-based payments apps, while domestic groups such as Paytm and Tata offer grocery and fashion shopping through ONDC. The “interoperable” networks mean that companies do not need to invest in their own proprietary payments or ecommerce platforms as they can transact through other providers. "Adani’s consumer push comes after a scandal last year in which US short seller Hindenburg Research accused it of market manipulation and fraud. The allegations prompted a $150bn rout in Adani’s listed stocks and attacks from opposition leaders over the founder’s long-standing ties with Prime Minister Narendra Modi. "The company has remained in the spotlight during India’s ongoing elections."... ... https://lnkd.in/g_CmTiKD

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Did the demo yesterday of the self certificate ecosystems created by MIB for advertisers to be part of the self certification ecosystem as per order of the supreme court . Brace for impact. Here is my take . 1. Easy to use 2. Difficult due to scale 3. Who in the organization will sign it off . 4. Which agency will take liability of the creative. 5. Every thing you put out in public has to be self certified . Social media post to events calendar posts to meme. 6. Mediation ecosystems will not be able to work as they would not be able to get all relevant info on the advertisements either as bid information or header. 40% plus I believe of media spends is programmatic. How does the certificate info flow into these ecosystems . 7. Small shop owners ,SME, SMB, this is additional compliance . 8. Dynamic ads , retargeting ads , product feedads , product carrousel ads . How will they get certified. 9. User behavior based AI ads how will they get certified. 10. AI, avatar based advertising conversation . how will that get approved . 11. inhouse Ads eg. netflix advertising their series on Netflix . or Times prime on TOI will they also need to be certified. 12. Regulated industry like insurance , trading, banking it's an additional portal to upload the creative. 13. Pharma / Food / FMCG / Nutraceutical it will be a pain. 14. 18th is the D-Day. Brace for impact. One observations who takes certification for advertisers coming from outside India . One side conversation : Betting , RMG.. how does this work on certification . category is banned on platforms butbthey fine ways with invideo placements . will that also have to be certified. One hack . competition mapping will become so much easier. All you have to do is go to these portals and see what your competitors are uploading and replicate or attack faster. last but not the least will these portals hold due to deluge of certifications . will it hold from a tech and scale perspective. GSt, Incometax portals have faced challenges in the past. #selfcertification #advertising #indiadigital #governance #braceforimpact.

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*Marketing in a Data driven world* You are Data. Everything is Data. Everything that you do is Data. Everything that you do Not do is also Data. If there's one business function that has had a dramatic leap from analog to Data world, it is marketing. From being a silo support function to being at the forefront of revenue & business growth, from being a bunch of creative ideators to a team of performance & digital specialists, Data analysts, research & online revenue specialists - today marketing looks nothing like it was even a decade ago. And with Tech disruptions blurring the lines, marketing does all & more to be the growth engine of any business. At Magicbricks , we practice 'heartbeat marketing' which is at the cusp of Technology, Data and Consumers. Read some.more in this article. https://lnkd.in/gh222H-e

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INDIAN ADVERTISING REPORT IS OUT : 1.2 LAKH CRORES IN 2024 The latest IPG Mediabrands #advertising forecast report states that with India growing at 11.8% it is the fastest growing market globally Contrary to some of the other reports they peg that the largest driver for this growth which is digital would be ₹57,757 Crores and which should be about 47% of the overall. There’s always a little difference between some of these research reports, while the overall thought is still similar India will still continue to be a market with close to 50% on traditional #media and that’s twice the size of say the US or APAC as a market. With this year having a fair amount of cricket, the general elections television has continued to be a great option for #brands As per the details in the report, within #digitalmarketing spends its still search and social that have the largest chunk while there’s a massive growth in video formats too Do believe that with more smart TV’s also penetrating into the market with their aggressive pricing and tons of content being created for #streamingvideo platforms there should definitely be this continual growth in this domain and the growth through #ecommerce as a medium too And while all these growth numbers look promising, for many of us who would have been at Goafest a few weeks ago, may have been part of the Jury and witnessed the close to 4000 entries this year, what is definitely worth understanding is that there’s a massive number of new age advertising and marketing agencies that have come in and unlike global markets where it’s still the large holding groups that dominate, this rise of various independent agencies is unstoppable and we’re going to see a lot more of these, and many of them beginning to work with big global brands too Reports : Courtesy IPG Mediabrands

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What’s it like selling a comb to a bald person or a grandma’s cookbook to your own grandma? Sounds odd, right? But as marketers, our job is to make the impossible possible! Take Cadbury, for instance-a brand that transformed chocolates from a kids’ delight to an adult indulgence and a festive must-have. With that shift, chocolate sales skyrocketed, becoming a symbol of celebration across occasions. That’s the essence of a GTM strategy-it’s not just about launching a product; it’s about shaping the market to welcome your brand with open arms. A solid GTM plan ensures your product gets the perfect runway to take off smoothly. Read the blog to know more: Link: https://lnkd.in/dTPNyc8D #blog #goodread #Informative #GTM #gtmstrategy #marketing #advertising #brands #branding #marketingagency #Gr8Brews

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