Athanas Jamo

Greetings and welcome to the latest edition of Ipsos Update for April 2024. In this issue, we delve into how organisations can harness the potential of individuals outside the mainstream, how manufacturers and retailers can promote sustainable behavior among shoppers, and strategies for engaging with consumers during Ramadan. Our global surveys cover a range of topics, including changes in happiness levels worldwide over the past decade, attitudes towards gender equality, and the evolving concerns around issues like inflation. Highlights from this edition include insights on tapping into the creativity and innovation of those on the fringes, the latest findings from the Global Happiness Survey, and reflections on International Women's Day 2024. Additionally, we explore ways to shift shoppers' attitudes towards ESG behaviors and examine the opinions of Internally Displaced Persons and Ukrainian refugees. In addtition to mark International Day for the Elimination of Racial Discrimination we are publishing some of our findings in advance of our upcoming #Equalities Index. And four years on from #COVID19, We look at how views on everything from inflation to mental health have changed since 2020. Join us as we discuss what worries the world today, the significance of Ramadan in the MENA region, and the future implications of Italy's declining population on various aspects of society. #MarketResearch #IpsosUpdate #IWD2024 #Happiness #Ramadan #Italy #IDERD

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I believe this is one of the best retail experiences, to make customers engage with the brand in a behavioral act and link it to a memorable occassion .. In addition to that, dancing over a cup of coffee is always a good booster for more happiness to add to the customer experience .. Mixing endorphins with caffeine must be doubling the joy and multiplying the fun .. #CustomerExperience #RetailStrategy

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Marketing data and analytics company Kantar has appointed Manaswita Singh as its Chief Commercial Officer – Middle East & Africa for its Insights by Kantar division. Manaswita Singh has more than 21 years of research experience, with 19 of those years at Kantar across different roles in Middle East, India and Vietnam. She was previously the Chief Growth Officer for Kantar - Middle East, with experience across brand, creative, media and analytics. Find out more in the link below. #Marketing #MarketingInsights #Appointments #Kantar

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In a recent article by Campaign Middle East, James Jarrett, Senior Strategy and Partnerships Director at Assembly Global MENA, shared his insights on whether #marketing strategies in the Middle East are shifting towards outcome-based models. James highlighted, "Marketing strategies are increasingly outcome-based, thanks to advancements in performance tracking and attribution models. Today, there is a stronger focus on measurable results and return on investment, driven by data analytics and digital marketing. This allows marketers to track and optimize campaigns in real-time." Read more about his #insights and those of other industry experts here: https://lnkd.in/diut4F5d #AssemblyMENA #PerformanceMarketing #Strategy #DigitalMarketing

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[Financial Results] Ipsos achieves a solid first quarter, with a revenue of €557.5m. This income level confirms the continuation of the Group’s sustained growth. 📢 Our CEO Ben Page stated: "The start of the year is encouraging. It demonstrates our ability to deliver sustainable solid growth combined with a high level of operating margin. Our geographical and sectoral diversity, which provides greater resilience, combined with the talent of our 20,000 employees, are major advantages for continuing our development. In a geopolitical environment that remains uncertain, we confirm our organic growth and profitability forecasts for 2024." Watch our video to discover the key figures! Read the full press release: https://lnkd.in/evFNDJdt #Ipsos #MarketResearch #Growth #Q1Results

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I don't usually repost. However, this is an Ecoscape of Retail Media in the MENA region created by IAB MENA, which till now, has not been adequately researched or documented. So, in my humble opinion, this is well worth the repost. But first, what is Retail Media? Simply put, this is any advertising you see within the #shopping environment, whether on the shelves of a physical store or in an online marketplace or even the online version of a store. To truly understand #RetailMedia, we need to ensure we understand - Where we can advertise (these are the Retail Media networks, basically the stores and online) - What enables advertising from a #technology perspective (these are the Retail Media platforms) and from a #buyer/ #consumer perspective (the Customer Data Platforms that allow us to match what people want with what we have on offer and personalize or tailor what we advertise) So save this post, and the next time you're thinking about how to reach people when they're in the buying #mindset (or when they're as close to the actual purchase point as possible), remember this Retail Media Ecoscape! #Retailmedia #advertising #consumermindset

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At 4SiGHT Research & Analytics, we are diving deep into the forces shaping the future of property markets in the UAE and abroad. Whether it’s Abu Dhabi’s new rental index boosting transparency or Dubai’s unmatched global investment appeal, our latest report highlights emerging trends like biophilic design and mixed-use developments that resonate with consumer demands for sustainability and well-being. Stay ahead by understanding these key shifts and aligning your strategies with what matters most to today’s end-users and investors. A must-read report by 4SiGHT - Download now! #UAERealEstate #PropertyTrends #Sustainability #RealEstateInvesting #BiophilicDesign #4SiGHT #Dubai #AbuDhabi #Global

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PersonaBots - fueled by robust research and insights - are an engaging way to bring a segment or target to life for your team and stakeholders. Let us know if you'd like to explore a PersonaBot on your next project!

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Ipsos Update July is out !  Generative AI is continuing its rise to prominence, shifting the way businesses innovate and develop, as well as reshaping how we create and play. Our latest Ipsos Views paper, 'The New Era of Innovation,' examines how Gen AI is disrupting Stage Gates, while our new Global Advisor survey on AI delves into people's attitudes towards the evolving technology.With a new release for World Refugee Day, in collaboration with UNHCR, the UN Refugee Agency, and the next installment of attitudes to crime and law enforcement, there’s plenty to get stuck into in this month’s edition of Ipsos Update. Click here to find out more: https://lnkd.in/e6TcnhSU #GenerativeAI #Innovation #GlobalAdvisor #UNHCR #WorldRefugeeDay #Crime #LawEnforcement

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Ipsos Update July is out !  Generative AI is continuing its rise to prominence, shifting the way businesses innovate and develop, as well as reshaping how we create and play. Our latest Ipsos Views paper, 'The New Era of Innovation,' examines how Gen AI is disrupting Stage Gates, while our new Global Advisor survey on AI delves into people's attitudes towards the evolving technology.With a new release for World Refugee Day, in collaboration with UNHCR, the UN Refugee Agency, and the next installment of attitudes to crime and law enforcement, there’s plenty to get stuck into in this month’s edition of Ipsos Update. Click here to find out more: https://lnkd.in/eQcEZ_sn #GenerativeAI #Innovation #GlobalAdvisor #UNHCR #WorldRefugeeDay #Crime #LawEnforcement

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In this era of constant transformation, we all talk about our efforts to deliver successful business change … but what are we really changing? Too often, companies are consumed by the rush to adapt and innovate, forgetting that stability is just as crucial. Change without stability can lead to confusion, fear, and resistance – both within our teams and with our clients too, if we’re not careful how we show up. In the rush to perfect change and transformation communications, the vital task of fostering stability and reducing anxiety is often neglected. Read more on how to lay the groundwork for lasting change by our MD, Dana Tahir in Campaign Middle East's #MENAPowerList2024 essay. #WeAreHAVAS https://lnkd.in/dnRHwshe

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prhub.ae's Daniil Dymshits sets the expectations right for those asking whether PR has a direct impact on sales in the MENA region. Daniil shares hands-on advice, cultural and economic insights, and practical tips for PR practitioners to enhance the impact of their efforts. Read the full article for free on the link below. #PR #Impact #PracticalTips #Insights

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📈 To seize the opportunities in the evolving #streaming industry, platforms in the #MENA region must take deliberate, actionable steps. Start by prioritizing localized #content to capture and retain diverse audiences. Implement hybrid #revenue models that cater to both "premium" subscribers and those seeking more affordable access, ensuring flexibility in pricing. 📺 Additionally, balance targeted #advertising with robust #data privacy measures, keeping regional preferences in mind. Invest in creating a vibrant #ecosystem for content creators by providing the right tools and support to generate high-quality content. ✅️ By focusing on these strategies, platforms can drive sustainable #growth, meet the unique needs of MENA viewers, and create an inclusive and engaging experience that resonates across the region.

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📢 Unveiling Ramadan Streaming Trends with Ipsos' Streaming 360 - Ramadan Edition ! 💡 During Ramadan in Saudi Arabia, viewers access streaming platforms a whopping 5.7 times a week for an average of 2.2 hours daily! And the trend leans heavily towards homegrown platforms, with a staggering 77% of #KSA viewers choosing them – that's 1.6 times more than international options! Learn from your Ramadan strategy, refine your approach for the future and unlock valuable insights with Streaming 360 - Ramadan Edition: ✅ Streaming platforms performance - Awareness and Usage ☑ Content preferences during the holy month ✅ Deep dive into streamers' behavior (subscriptions, frequency of usage, cancellations, payments) ... #Ramadan #SaudiArabia #Streaming #Content #Digital Ipsos in MENA

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