Streamly Digital

Does CTV have an Identity Crisis? TV on steroids, digital on the big screen with consumer’s attention, or something else? Connected TV (CTV) has undoubtedly revolutionised the way we consume content. But what exactly is CTV? Is it simply television delivered via the internet or is it something more, blurring the lines between traditional TV and digital advertising? This identity crisis presents a unique challenge for publishers, advertisers, and viewers alike. 🍿 For Publishers: How and when to monetize content across different platforms, devices and subscription bands? 🎯 For Advertisers: Where do you invest your ad dollars for maximum impact? 🧍♂️🧍♀️ For Viewers: What can you expect from the CTV experience? At Streamly, we believe that CTV's identity lies in its ability to bridge the gap between traditional TV and digital, offering the best of both worlds: the premium viewing experience of television with the targeting capabilities of digital advertising. But to fully realize its potential, we need to embrace CTV's unique identity and develop strategies that cater to its strengths. What are your thoughts on CTV's identity crisis? #StreamlyDigital #FutureOfAdvertising #CTV

Couldn't agree more Seth Hittman The CTV gold rush is on, but many publishers and advertisers are still stuck Ctrl+c / Ctrl+v web tactics. Simply put, slapping banner ads on the big screen just doesn't cut it. As Seth highlights, legacy adtech solutions often: - Disrupt the viewer experience: No one wants their favourite show interrupted by irrelevant or intrusive ads. - Limit monetization opportunities: There's more to CTV than just basic banner ads. - Fail to leverage the unique capabilities of CTV: Think interactive formats, addressable advertising, and personalized experiences. It's time for a new approach. One that respects the TV viewing experience while maximizing revenue potential. Are you ready to switch on your CTV strategy with Streamly? We help publishers and advertisers in the MENA region get the most out of CTV. Don't get left behind in the CTV revolution. Contact Streamly today and let's illuminate your CTV strategy! #CTV #ConnectedTV #Advertising #AdTech #Innovation #MENA #Streamly

🚀 A survey of 500 Adults was carried out earlier this year by LG, all with intent to watch / stream the Euro 2024 games. The findings were exciting… 📊 The Big Screen Rules for Sports: Nearly 92% of CTV viewers are tuning into live sports on their biggest screen in! 📺 🕒 Time Commitment: 44% of viewers are dedicating over 5 hours per week to watch live sports. That’s dedication! ⏱️💪 👀 Ad Engagement: Over 64% of viewers are paying more attention to ads while enjoying their favorite sports content. 🎯📢 🔗 Brand Recall: A whopping 72% are more likely to recall brands featured in sports ads. 🧠📈 💬 Ad Relevance: 79% of viewers wish for more relevant ads during sports events, and 72% want ads to include game scores, stats, and updates. 🎯 This survey, conducted in 2024 in the UK highlights the powerful draw of sports on the big screen and the opportunities for advertisers. 📅🇬🇧 At Streamly, we are focused not just on which publishers you can reach across the MENA region, but accessing the right audiences, at the right time, with the most engaging advertising to capitalize on this premium slot of attention. Contact our team in Dubai to discuss how we can work together in elevating your campaigns together. #CTV #ConnectedTV #Euro2024 #EnglandNetherlands #OTT #MENACTV #Adtech

🌟 Streamly is representing at MAD//fest, London this week! 🌟 🎉 Join us to explore the potential of Connected TV in the MENA region. CTV is revolutionising the way brands connect with audiences. Let's discuss - Publishers - monetisation opportunities - Advertisers - leverage the potential of CTV to achieve your marketing goals in the MENA region. 🗓️ When: This week 📍 Where: MAD//Fest, London Don't miss the chance to meet the team and discover how Streamly can help you navigate the CTV landscape and drive impactful results in the MENA region. Let's shape the future of advertising together. 📺✨ #MadfestLondon #CTV #ConnectedTV #DigitalAdvertising #Streaming #MENA #Streamly 🔗 Contact Us #FutureOfAdvertising #AdTech #Streamly

🌟 Is the global digital marketing ecosystem Ready for a CTV Boom in 2024? 🌟 And more to the point is MENA ready? Looking Ad spend data in the US shifting from "Traditional TV" to "CTV" growing at +14% CAGR – where this transition is already happening. This trend highlights a clear preference for CTV's precision targeting and measurable results. 📊 US Growth: By 2027, CTV will dominate a significant portion of TV ad spend, reflecting advertisers' confidence in its effectiveness. 🤔 What About MENA? With high internet penetration and growing streaming habits in Saudi Arabia and the UAE, is the MENA region poised for a similar CTV revolution? At Streamly, we’re excited to explore these opportunities. Let’s harness this potential and revolutionise your advertising strategy in the MENA region! 📺✨ #CTV #ConnectedTV #DigitalAdvertising #Streaming #MediaInnovation #StreamlyInsights #MENA2024 Source: LUMA 2024 State of Digital report 🔗 Contact Us #FutureOfAdvertising #AdTech #Streamly

🌟 Is 2024 the Year for CTV in the MENA Region? 🌟 At Streamly, we believe 2024 is the inflection point for Connected TV (CTV).  Here are the top reasons why now is the time to investigate and invest into the power of CTV: 📈 Explosive Growth in CTV Audiences: CTV viewership in the MENA region is projected to grow significantly, with Saudi Arabia and the UAE leading the way. This growth provides an unprecedented opportunity for advertisers to reach a vast and engaged audience, on the big screen, in a premium environment, with targeting and measurable capabilities. In the US, CTV will achieve 7.6% of the total ad spend this year, increasing at +20% per year. 🛍️ Major Publishers Embrace Ad-Supported Models: Major streaming services like Shahid VIP and StarzPlay have introduced or expanded their advertising-based subscription tiers. Around 60% of regional streaming services now offer ad-supported options, diversifying their revenue streams and opening new avenues for brands to connect with premium content viewers 💡 Advanced Targeting and Measurement: Innovations in video measurement standards and AI-powered ad solutions are revolutionizing ad targeting and performance tracking in the MENA region. Companies like Innovid are offering precise targeting and deeper insights into campaign effectiveness. The region's digital ad spend is expected to grow by 25% in 2024, reflecting growing confidence in its measurement capabilities. 🤝 Strategic Partnerships and Collaborations: Strategic alliances, such as the partnership between MBC Group and leading tech companies, are enhancing the CTV ecosystem in the MENA region. These collaborations are fostering innovation and creating more effective and cohesive advertising solutions, driving greater returns for advertisers. With these dynamic changes, 2024 is undoubtedly the year to invest in CTV in the MENA region. At Streamly, we're here to help you navigate and leverage these exciting opportunities. Let's revolutionize your advertising strategy together! 📺✨ #CTV #ConnectedTV #DigitalAdvertising #Streaming #MediaInnovation #StreamlyInsights #2024Trends #MENA   Feel free to reach out to us to explore how these trends can benefit your business. Let's shape the future of CTV together! 🔗 Contact Us #FutureOfAdvertising #AdTech #Streamly

🚀  Still living in a Cannes world of back-to-back meetings with advertising execs, sunset views and smiling at Elon’s (almost) apology? 🌟🏖️ Back to work … Q3 starts next week, so to ensure you’re up-to-date on all things CTV, Streamly has summarised the top CTV stories from last week's Cannes Media Festival 2024: 👇 1.    📊 Launch of New Video Currencies: Innovid and Comscore introduced new video currencies aimed at standardizing and improving the measurement of CTV ad performance. This innovation is expected to bring greater transparency and reliability to advertisers. 2.    🤖 AI-Powered Ad Solutions Unveiled: Google announced the launch of several AI-powered ad optimization tools. These tools leverage advanced machine learning algorithms to enhance ad targeting and real-time performance tracking, ensuring higher engagement and ROI for advertisers. 3.    🤝 Strategic Partnerships in CTV: Disney and The Trade Desk announced a strategic partnership to enhance programmatic CTV ad buying. This collaboration aims to provide more cohesive and effective advertising campaigns across different media channels. 4.    📺 Rise of Programmatic CTV: Paramount+ has committed to expanding its programmatic advertising capabilities. By integrating more advanced programmatic solutions, they aim to reach audiences who are moving away from traditional cable to streaming services, making programmatic CTV an essential part of their strategy. At Streamly, we're eager to leverage these insights and innovations to help our clients stay ahead in the ever-evolving CTV and programmatic advertising landscape in the MENA region. Let's connect and explore how these trends can elevate your advertising strategy! 📈📺💡 #Cannes2024 #CTV #ProgrammaticAdvertising #Streamly #MediaInnovation #AdTech #DigitalAdvertising #MENA

Does size matter? 🤔 Sometimes it’s difficult to really differentiate the benefits of one marketing channel over another, but when it comes to streaming, it’s crucial to understand what’s in the mix: 😳 Unmatched Engagement – Big screen (CTV) offers unparalleled viewer engagement. CTV has a 30% higher engagement rate, and 2X completion rates compared to mobile. (Thanks Marion Ranchet for this stat from your newsletter 🙏🏼) 🎯 Targeted Reach – CTV Combines the mass reach of traditional TV with the precision targeting of digital. Advertisers can not only leverage data for targeted audiences, but also enrich existing data based on post campaign insights. 📊 Enhanced Metrics – CTV provides advanced analytics, allowing for improved campaign performance tracking, and better optimization as a result for desired outcomes. 🔀 Omnichannel – CTV seamlessly integrates into an advertiser’s broader marketing strategy, ensuring consistent brand messaging across various platforms. 📺 Viewer Shift – CTV popularity is on the rise, and this trend proves a unmissable opportunity for advertisers and publishers alike. Goes without saying that it shouldn’t be a ‘this or that’ situation. CTV in combination with a strong marketing mix which includes Mobile is essential for reaching and impacting a diverse audience to optimize revenue. ________________________ 📞 At Streamly, we're at the forefront of this evolution, helping our clients navigate the complexities of the CTV landscape across MENA. Get in touch to see how we can work together! #ctv #adtech #bigscreen #ott #video #avod #svod #fast #ctvmena #ondemand #adops #ctvadops

Thanks for sharing Paul Gubbins Fascinating visual (below) and insights (in article) on the CTV industry ... -      Netflix moving away from Microsoft's AdTech, -      The size of Hulu vs YouTube and the wider players, -      Growth of the CTV market and competition for ad dollars. CTV is not just coming, it's already here ... are you making the most of CTV's premium placement with full screen viewing and attention combined with digital targeting and measurement capabilities? #CTV #AVOD #FAST #StreamlyDigital

⏰ Let’s stop trying to predict the future and focus on what’s happening *right now* across the CTV landscape in MENA…. ⛓️💥 lack of integration of CTV and corresponding data into wider marketing stack 👩💻 lack of AdOperations knowledge and experience for optimal set up and monetisation 🏋🏻♂️ heavy skew of inventory with a few publishers owning majority of inventory (due to earlier CTV monetisation adoption, not necessarily volume of viewers) 📊 lack of effective measurement and insight solutions being implemented (although, available) ________________________ Explore how Streamly partners with content owners and publishers across MENA, to help monetize their inventory with the best technology, processes, and hands-on support. Reach out to learn more! Streamly Digital #ctv #adtech #ott #digitalvideo #vod #svod #fast #mena #menactv #adops