Martechvibe

#February has been an eventful month for us and for our readers. We're thrilled to share the month's editorial highlights and give a shoutout to our top voices. Ahmed Khairy, CEO of Gameball Andrew Baturin, Chief Marketing Officer at Tumodo Jared Koll, CX Advisory Expert at OUTSOURCE CONSULTANTS, LLC Jeff Zotara, Chief Marketing Officer at arrivia Matic Jug, Head of Growth at ICONOMI Michel Kilzi, CEO of Insightter and Co-Founder of AIaaS Rob Dwyer, VP - Customer Engagement at Happitu  Rohit Chandrasekar, Product Manager at Saira Solutions Tracey Shirtcliff, Founder and CEO of SCOPE Better And cheers to Adwake! Together, we released an insights-packed report on ad performance and channel optimisation. What stories are you eager to see next? DM us —we’re listening!

Leading up to the #InternationalWomensDay, we're dedicating a week to amplifying the voices of inspiring women leaders! Through exclusive interviews and guest stories, we’ll be spotlighting their insights and expert opinion.  Join the conversation with #WhatSheSaid 1/5 Helen Keelan, Senior Sales Director at LG Ad Solutions drives international ad revenue and supports UK-based agencies and advertisers in developing effective CTV strategies. She specialises in simplifying the fragmented CTV landscape, educating brands on the role of original equipment manufacturers (OEMs), and enabling truly addressable audience solutions. Talking to Martechvibe, Helen emphasises that winning in CTV requires a true multi-screen strategy, helping brands navigate fragmentation and maximise engagement across platforms. Don't miss our upcoming exclusive interviews and guest stories. Subscribe to our LinkedIn newsletter.

As Twilio streamlines the adoption of RCS messaging, businesses can benefit from an automatic SMS to RCS upgrade, while maintaining cost-effectiveness. "It provides the perfect solution to deliver interactive, dynamic communications while assuring customers of the sender’s identity,” Robert Woolfrey, Vice President, APJ, Communications at Twilio, said. "Our partnership with Twilio, enables businesses in Singapore to tap on RCS messaging to deliver rich and interactive communications that can improve their engagement with their customers in new and exciting ways,” said Terence Lai, Vice President of Digitalisation, Products and Partnerships at Singtel. https://lnkd.in/d9Bd4RBW

Out of the top ten most downloaded mobile apps in Singapore, social media platforms accounted for six spots. Nai Yen Wang, Managing Director at We Are Social Singapore, commented, “The latest Digital 2025: Singapore report highlights the impact that the emergence of newer platforms has had on social media consumption in the nation." https://lnkd.in/gSAxwkFX

Powered by an advanced AI performance engine, ‘Realize’ also leverages Taboola’s unique data-driven approach to optimise ad placements across its trusted publisher network. Adam Singolda, CEO at Taboola, said, “Every business deserves a chance to grow and succeed. Performance advertising beyond search and social media has been far too difficult for too long, however." https://lnkd.in/gJ-SsP8X  

The hard truth is that much of what they consider “#engagement” is superficial at best. Beneath the surface lies a labyrinth of hidden obstacles that undermine even the most well-intentioned marketing initiatives. It’s time we, as marketers, confront these challenges head-on and rethink our approach to truly connect with our customers.  Read the full story by Michel Kilzi, Founder & CEO of Insightter Don't miss our upcoming interviews and feature stories. Follow our LinkedIn newsletter.

The tool is based on a continuous measurement and optimisation approach that combines different methodologies to provide a holistic view of campaign performance. "This comprehensive platform goes beyond measurement and enables real-time optimization of media spend, ensuring efficiency and scalability,’ said Brad Beiter, SVP Client Services & Delivery US at Making Science. https://lnkd.in/dWtrD-eH

Apple Vision Pro’s cameras, sensors and tracking also allow virtual twins to interact with the physical world around them in 3D UNIVERSES. “Our engineering collaboration with Apple represents a bold advance that reveals the power of 3D UNIV+RSES, where 3D is a universal language for a new world combining real and virtual,” said Elisa P. Executive Vice President – Corporate Strategy & Platform Transformation, Dassault Systèmes. “Apple Vision Pro continues to push the boundaries of what’s possible with spatial computing and is changing the way people work across key industries,” said Mike Rockwell, Apple’s Vice President of the Vision Products Group. https://lnkd.in/dBqqnhBi

Bell's AI Ops solution shifts network management from reactive troubleshooting to intelligent, proactive optimisation. "By leveraging Google Cloud’s AI, we are achieving greater accuracy and speed in resolving issues, accelerating our progress towards autonomous networks and continuously improving operations for an exceptional customer experience,” said Mark McDonald, Senior Vice President, Networks, Bell. “By combining Bell’s deep network expertise with Google Cloud’s technology, we’re enabling a new era of intelligent network operations,” said Angelo Libertucci, Global Industry Lead, Telecom Strategies & Solutions, Google Cloud. https://lnkd.in/gJzRendh

By leveraging its proprietary advertising technology, Context Networks, Inc. is pioneering a first-of-its-kind advertising and loyalty platform for gaming route operations. “Route operators now have a powerful new way to maximise revenue and player engagement without costly upgrades or complex integrations,” said Matthew Olden, CEO of Context Networks, Inc. https://lnkd.in/gtMRwyCK