Motorola launches global creative review
Smartphone maker is seeking to streamline its global creative work under a single agency partner.
Creativity
View AllView AllSee the brands launching buzzy cannabis campaigns for 4/20
Brands from Bic lighters to Hostess are getting lit for the holiday with new edibles, vibey playlists, existential Q&As and more.
Trump Tariffs & Global Economy
Publicis CEO Arthur Sadoun blames the industry’s weakening perception on rivals more than tariffs
Publicis CEO Arthur Sadoun comments on the economic climate and WPP's data strategy.
All Access Exclusives
View AllTracking ad agency account reviews—the latest on brand creative, media and more
From the consultants leading them to the incumbents, everything you need to know.
Opinion
View AllWhy Gen Z needs mentorship, not criticism, from managers
Gen Zers bring enormous potential to the workplace, but need patient, hands-on guidance to succeed and stay.
DEI isn’t a brand statement—it’s a business strategy
Why marketers can’t afford to overlook the diversity of their customer base.
How agencies can deliver work at the speed of culture
Agencies must redesign internal systems, client relationships and creative processes to deliver culturally relevant work that drives results.
Marketer’s Brief Podcast
View AllHow Rowan grew from piercing ears at Target to operating its own shops
The DTC brand is disrupting the piercing industry.
Gen Z Marketing
24 Gen Zers to watch in marketing and advertising
These Gen Z art directors, account managers and social media leaders are ones to keep an eye on.
