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HBO Max comes full circle, and this time your apps will auto-update

The HBO streaming video app became HBO Max when the company added Warner Bros movies and Turner TV shows. In the worst rebrand since Twitter became X, the company later dropped the unique and valuable HBO part of the name and kept the generic and worthless Max part.

Two years later, the company is fixing that. It today becomes HBO Max once more – and this time around, your apps should automatically update …

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Disney+, Hulu, Max bundle on the way – are we reinventing cable TV?

Disney+, Hulu, Max bundle | Siri remote in front of out-of-focus TV

A new streaming video bundle has been announced, comprising Disney+, Hulu, Max. It will be available in two tiers, starting sometime this summer.

Given the that it will include ABC, CNN, DC, Discovery, Disney, Food Network, FX, HBO, HGTV, Hulu, Marvel, Pixar, Searchlight, Warner Bros, and more, it raises the question of whether the big networks are simply reinventing cable TV …

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Streaming TV services may be struggling with attention as well as subscription costs

Streaming TV services | Apple TV apps shown on modern flatscreen

A report yesterday revealed that a set of popular streaming TV services can now cost more than traditional cable TV packages.

It pointed out that subscription costs have risen dramatically, which creates an obvious risk of people cutting back on the number of services. But I think there’s a second issue, too, and that’s the competition for attention …

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Streaming TV costs now higher than cable, as ‘crash’ finally hits

Streaming TV costs | Old-fashioned TVs with streaming company logos

Streaming TV costs are now higher than cable packages, says a new analysis. It follows warnings that a “crash” was on the way – a day that has now arrived.

The report says that after price rises by Apple TV+, HBO Max, Disney, Hulu, and others, the total cost of a basket of popular streaming TV services has now hit $87 per month …

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‘Don’t Call It HBO’ Max video service launching next month

What do you get when you mix HBO Max and parts of Discovery+? Max. That’s the name of the new streaming video service from Warner Bros. Discovery launching next month. The totally original, utterly distinctive, completely creative name has been rumored since December. The marketing department either couldn’t conjure a better name or, more likely, couldn’t convince their bosses that something including HBO, you know, signaled that this is the HBO stuff.

The top brass at the merged media companies certainly aren’t married to the HBO brand, despite those three letters being synonymous with prestige television. The Apple TV+ approach of having fewer shows with a higher value (than, say, Netflix) is regularly described as the HBO strategy. (Apple also inked an exclusive deal with the HBO guy.) It could be that the Discovery brand is just boring or too closely associated with reality shows and ex-HGTV talent, and the bros from WBD are showing max hubris.

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HBO Max for Apple TV rebuilt with new features, stability improvements, more

HBO Max Apple TV

A new version of the HBO Max application is now rolling out to Apple TV users, and it promises some major improvements. As reported by Variety, this update will roll out over the next two weeks. WarnerMedia says that the app has been “rebuilt on its next-generation platform,” promising improved stability, new features, and faster performance.

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Latest HBO Max glitch means you can’t watch on iPhone or iPad with AirPods [U]

Update: The latest version of the HBO Max app on the App Store fixes this issue.

You may remember that earlier this year, HBO rolled out a new HBO Max application for Apple TV that abandoned the native tvOS video player in favor of a custom solution. After backlash, HBO reverted to the native tvOS player a few weeks later. Now, the HBO Max application for iPhone and iPad is facing criticism because of a bizarre bug affecting video playback when connected to AirPods.

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