Early in the iPhone’s life, Apple made only one model for everyone. Today, the company releases four flagships every year and also offers the iPhone SE and older models. It’s a lot to keep up with, but a new report gives us a good picture of which models are selling best.
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Ahead of the iPhone 16 event next week, CIRP is out with a new report to answer the question, “what compels new iPhone purchases?” Interestingly, only 18% of respondents said new features were a reason to buy a new iPhone, here’s what matters most in convincing customers to upgrade.
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Following the news that an updated Mac mini with M4 and M4 Pro chip is in the works, CIRP is out with its latest report on Apple’s most affordable computer. With Mac mini market share as low as <1% of total Mac sales, the new data looks to answer the question, “Who buys a Mac mini?”
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As iPhone sales slow down, Apple’s services become more important to grow the company’s revenue. Looking into which of the company’s offerings are most popular, CIRP has published a report revealing what services Apple customers use.
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Following up on a report of the most popular iPad in 2024, CIRP has released its study looking at what Apple Watch models US consumers are buying this year. Here’s the most popular Apple Watch and how the other models fit in the bigger picture.
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CIRP is out with a new report looking at iPad sales in the US for the June quarter. With the new iPad Pro and iPad Air refresh this spring, here’s what the firm’s data says is the most popular iPad and how what’s changed over the last year.
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Following a report that iPhone 15 device sales are below what Apple saw with the iPhone 14 series, CIRP has published its newest study on Android users switching to iPhone. While an increase in the metric means fresh customers, CIRP highlights there’s a negative side effect.
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Earlier this year we saw a report from CIRP with data showing the adoption of the iPhone 15 lineup in the US coming in below what Apple saw with the iPhone 14 devices. Now CIRP’s Q2 data has landed on the same metric and the iPhone 15 lineup demand has weakened again.
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Following a study researching the average lifecycle of iPads in the US, CIRP is out today with a report on how long Apple users are holding onto their Macs before upgrading. As you might expect the trend is lengthening. Here’s how the Mac lifecycle has changed.
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After doing some studies on Apple Music and Apple News, CIRP is out with a new report on smartphone sales in the US. For the last year, the study found that Samsung moved more smartphones than Apple, but the latter sold a much higher percentage of high-end devices.
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The rivalry between Apple Music and Spotify has been intense and grown over the years. So where do things stand in 2024? CIRP is out with a new report that reveals what percentage of Apple device owners subscribe to Apple Music, Spotify, Amazon Music, and Pandora.
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After a report on what Apple users do with their old iPads, analytics firm CIRP has released a study about how Apple News+ subscriptions in the US are growing compared to major publishers like the NYT, WSJ, and WP. Here’s what CIRP found.
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Last week we saw a report from CIRP revealing that a growing percentage of iPad owners are waiting 3 years or more before upgrading their tablets. In a follow-up study, CIRP answers what those users are doing with their old iPads.
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Alongside the 2024 iPad Pro and Air launches, CIRP has a new report that sheds light on Apple customers’ tablet upgrade cycles. Here’s how many years iPad users are waiting before buying a new model.
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Following a report that iPhone activation market share has hit a new low, CIRP released its newest study today. The data shows which iPhone models are the most popular in the US for Q1 2024 and how the iPhone 15 lineup is being adopted compared to the iPhone 14 devices and earlier.
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CIRP is out with a report on how iPhone activations compare to Android in the US. The latest data shows a notable drop over the last year bringing Apple’s US smartphone market share of new activations back in time six years.
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Last month we got a report from CIRP revealing what share of US iPhone buyers comes from Android. Now the firm is back with a report showing the percentage of new Mac buyers coming from a PC, Chromebook, etc.
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CIRP has shared its latest report today on the Mac lineup. As it happens, the new data says the most popular Mac in the US is not the MacBook Air – although that came in second place. Here’s what Mac CIRP says most US customers are going for.
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Earlier this month we saw a report from CIRP showing the percentage of new iPhone buyers coming from Android. Now the firm has released its latest report that reveals what iPhone models Android switchers end up choosing. What’s your guess?
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CIRP has released its latest study today taking a look at how many new iPhone buyers in the US are coming from Android smartphones. After hitting a 5-year peak last spring, Android switchers to iPhone have declined a bit, here are the latest details.
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A new report from CIRP looks at how iPhone sales at Apple compare to carriers, specifically the mix of pro vs base iPhones purchased. As you might guess, Apple sells more higher-priced iPhones than carriers but there’s a catch that means it can’t take advantage of the competitive edge.
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While Apple reported record iPhone revenue for its September quarter this year, a new report today from CIRP says that the average iPhone sales price in the US is seeing a downward trend. Here’s how it’s moved over the recent months and years.
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The competition between iPhone and Android continues and the latest study from CIRP looks at how Apple’s share of US smartphones compares to the last four years. While some reports put the iPhone market share above 50%, CIRP’s latest data says otherwise.
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New data from CIRP shows just how big of an opportunity Apple Watch and AirPods have among customers buying new iPhones.
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