Global Marketing: Expand the Reach of Your Product and Service Offerings
With Doug Ladd
Liked by 56 users
Duration: 1h
Skill level: Beginner + Intermediate
Released: 10/17/2024
Course details
In today’s global economy, your marketing team is always on the lookout for new opportunities. In this course, instructor Doug Ladd outlines the core concepts and skills required to expand the reach of your product and service offerings to meet the needs of the new global consumer. Learn how to access and navigate an ever-expanding global market to determine which marketing approach is right for your brand. Gather insights and evaluate prospective opportunities using analytic tools like the PESTEL framework. Along the way, you’ll explore your options for global expansion, information gathering, and decision-making, as well as how to address key issues for marketers around the world, including pricing, currency changes, distribution, social media, digital marketing, and more.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Meet the instructor
Learner reviews
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★ Muhammad Mustafa Rashid., AB., MA Econ, MBA, ChE ™
★ Muhammad Mustafa Rashid., AB., MA Econ, MBA, ChE ™
Highly skilled business professional with years of experience in business.
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 7 quizzes
- Learn on the go Access on tablet and phone
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