For some retailers Sponsored Brand Ads generate significant incremental revenue. For others it is just a "nice to have" addition. What makes the difference? https://lnkd.in/d7KnKuwp #retailmedia #sponsoredproductads #sponsoredbrandads #headline #display
Mabaya
Technology, Information and Internet
Tel Aviv, Center 2,136 followers
Sponsored Product Ads for e-commerce. Native advertising solutions for marketplaces and online retailers
About us
Mabaya (Acquired by Criteo) is the leading self-service, white-label Sponsored Product Ads platform for marketplaces and online retailers. More than 70,000 sellers and brand partners in more than 30 leading eCommerce sites around the globe (25 countries and counting) are using our platform to run their e-commerce media campaigns. For more info: www.mabaya.com.
- Website
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http://www.mabaya.com
External link for Mabaya
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- Tel Aviv, Center
- Type
- Privately Held
- Founded
- 2014
- Specialties
- ecommerce, advertising, adtech, marketplaces, retail media, and sponsored products
Locations
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Primary
Get directions
101 Rokach st.
Tel Aviv, Center 6153101, IL
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Get directions
New york, US
Employees at Mabaya
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Dan Chen
Co-founder and CRO @ Mabaya - Acquired by Criteo (NASDAQ: CRTO)
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Avichay Nissenbaum
General Partner @ lool ventures
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Aviv Levin
VP R&D at Mabaya (Acquired by Criteo). Motorcyclist.
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Ofer Brilant
VP, Head of Customer Success @ MABAYA (Acquired by Criteo), Customer Success Driven by Value, People & Relationships.
Updates
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Now that Halloween is over, it's time to get ready for the real deal... Here are 3 last minute tips: 1. Add and improve ad slots (don't disappoint your advertisers with low visibility and high CPC's). 2. Make sure your advertisers have enough budget and that it doesn't run out in the middle of the campaign. 3. Make sure your Pareto advertisers are on board and ready.
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When you say you can white label, white label. Don't talk. https://lnkd.in/dB9agfcj #retailmedia #sponsoredproducts
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What should retailers expect from the Q4 sales events? Here are some things we could learn from Amazon Prime day: According to Tinuiti, Sponsored Products accounted for over 80% of the Ad spend in Q2 2024 and saw the strongest growth in advertiser investment over Prime Day 2024, with spending up 29% Y/Y compared to Prime Day 2023. Sponsored Product clicks were up 15% Y/Y, while average CPC was up 12%. But more interesting for retailers are the things we can learn from the insights that Pacvue released in their report during the summer...
Interesting insights retailers and marketplaces could get towards the shopping season from the Pacvue Prime Day 2024 Benchmark Report. As you can see in the charts, in 2024 the ad spend grew significantly as expected (and as happened in 2023 and 2022). The one thing that happened in 2022 and 2023 and didn't happen in 2024 is the increase in ROAS. In 2022 and 2023 despite the increase in CPC and the price reductions, the ROAS for the advertisers increased dramatically due to the higher conversion rates. In 2024 we don't see this peak in ROAS during the prime days. If in the last several years everybody enjoyed the prime days (Amazon who got more ad revenue and the advertisers who got better ROAS) this year there is one beneficial. Amazon. Mabaya #retailmedia #sponsoredproducts #marketplaces #primeday Criteo
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We love doing webinars with our partners to engage their sellers with retail media! Great job OnBuy, Alan Small and Ayelet Cohen. #retailmedia #marketplaces Criteo
This morning, we hosted a webinar for our sellers alongside our retail media partner, Mabaya, giving them the lowdown on how they can use our on and offsite advertising tools, OnBuy Ads and Boost, to turbocharge their sales! 🚀 We've seen users of our Ads platform increase their sales by over 250% with ACOS of 6% or less! 📈 No wonder 70% more retailers have chosen to join them in the last month! 🤩 #tools #success #growth #ads #boost #onbuy
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DMEXCO 2024 is just a few weeks away! To kick-off the event and celebrate a successful first day of the show, we are hosting an after-hours booth party on Wednesday, September 18th at 5:30 PM. We’d be thrilled to have you join us at the Criteo booth (#C-013) located in Hall #6 for a few cold beers and snacks as we wind down from the first day of DMEXCO. Space is limited, so we encourage you to RSVP soon in this link:: https://lnkd.in/dHdmEE6d DMEXCO - Digital Marketing Expo & Conference
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"Retail media is moving beyond performance to become a tool that marketers can use to drive both sales and brand awareness. In this next evolution, off-site, in-store, and upper-funnel formats" Here is how they do it on SPRINTER ☑ One display ad on the top. ☑ 2 Sponsored Product ads in the first row. ☑ One Sponsored Brand Ad in the middle. ☑ One video ad at the bottom. All of it is self served and white labeled powered by Mabaya. Good job SPRINTER Retail media team! Read more about our upper funnel ads here: https://lnkd.in/dWDuWKnm Quote from: https://www.emarketer.com #marketplaces Criteo #sponsoredproducts #retailmedia
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Are you coming to DMEXCO - Digital Marketing Expo & Conference 2024? Are you a marketplace looking to better monetize your website with Sponsored Product Ads and other retail media solutions? Let's meet! Drop us a note at www.mabaya.com or contact someone from our team here on LinkedIn or just step into our beautiful booth and let's have coffee. Don't be shy. We will be happy to meet you!
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Are you being 100% White-Labeled? What does it really mean in retail media? Here are some slides that explain what you should expect from a 100% white label retail media ad platform. Don't settle for anything less! #marketplaces #retailmedia