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OH BABY

I Spent an Afternoon at a Beverly Hills Placenta Party

By Danielle Pergament

April 21, 2025

PUT A BOW ON IT

Jennifer Lopez Celebrated Easter Wearing a Teeny Tiny Hair Accessory

By Kara Nesvig

AMBER WAVES OF SCENT

The Best Amber Perfumes Are Warm, Sultry, and Completely Irresistible

By Jenny Berg

Our Beauty Edit

Take a (virtual) look inside our beauty bags.

In the News

SEEING RED

By Marci Robin

OPINION

By Kara McGrath

THROWBACK TIPS

By Kara Nesvig

The Latest

Beauty Product Reviews

Your Spring Glow-Up Starts Here: Allure's Limited-Edition Bloom + Brighten Beauty Box

By Allure Editors

IN THE TRASH

Allure Will Never Tell You Plastic Packaging Is “Recyclable”

By Allure Editors

DOING IT

4 Intimacy Coordinators' Tips for Making Sex in Real Life Even Better

By Varuna Srinivasan

How to Treat Pigment Changes on Black and Brown Skin After an Eczema Flare

By Sierra Leone Starks

Entering Your Red Hair Era? Try One of These Trending Shades

By Avery Stone

WHAT THE SMELL

My GLP-1 Medication Changed the Way Perfume Smells to Me

By Kara Nesvig

The Melanin Edit

The Melanin Edit

How to Deal With Dark Circles on Dark Skin

By Essence Gant

Fulani Braids Are the Perfect Hybrid Protective Style

By Annie Blay-Tettey

What Being a Beauty Influencer With Eczema Is Really Like

By Jihan Forbes

I Found the Best Mineral Sunscreens for Dark Skin

By Annie Blay-Tettey

It's Textured

Caring for My Daughter's Curls Healed My Childhood Hair Trauma

By Shani Hillian

7 Stylist-Approved Tips for the Lazy Natural

By Annie Blay-Tettey

Products We Love

IN SUMMERY

10 Best Amazon Summer Beauty Event Deals Already on Sale

By Annie Blackman and Angela Trakoshis

Boargoisie

7 Best Boar Bristle Brushes for Impossibly Glossy Hair

By Jennifer Hussein and Sarah Madaus

DEAL WITH IT

14 Best Amazon Korean Beauty Deals We're Shoving Into Our Carts

By Annie Blackman

GLOW-GETTER

9 Best Tanning Oils With SPF for a Sun-Safe Glow

By Annie Blackman

CURRENT FAVES

The Best Microcurrent Devices to Lift and Tighten Skin Instantly

By Deanna Pai and Jennifer Hussein

I Can Skip Body Lotion After Using Dove’s New Body Wash

By Dianna Singh

Watch This

Celebrities on beauty.

Bridgerton's Nicola Coughlan Tries 9 Things She's Never Done Before

Alia Bhatt's 10-Minute "Sunburned" Makeup

Long Reads

CURL TALK

How I Brought the Curls From My 20s Back to Life in My 40s

By Liz Krieger

Plastic Surgery

How Many Ribs Would You Break for a Smaller Waist?

By Jolene Edgar

STAR WARS

Inside the High-Stakes World of Celebrity Beauty Brand Ambassadors

By Marisa Meltzer

LONG GAME

I Got the NAD+ IV Infusion Drip Beloved by Celebs and Finance Bros

By Fiorella Valdesolo

ESSAY

At 94, I’m Still Worth Looking At

By Judith Viorst

Plastic Surgery

13 Things I Wish Someone Told Me Before I Got My Mommy Makeover

By Meirav Devash

Latest Trends & Celebrity News

Looks you need to see.

On and On and On
Megan Thee Stallion Wore 50 Inches of Red Waves to Coachella's Second Weekend
BEAUTY NEWS
What New York's Proposed Ban on Cosmetic Ingredients Could Mean for Your Beauty Products
REBIRTH OF SLICK
Anne Hathaway Is in Her Power Ponytail Era
Nails
This Spring’s Most Popular Nail Colors Will Bring You Down to Earth
SO SHINY
Everything We Know About SZA’s Not Beauty Brand
Family Practice
Tina Knowles Got Her Brows Tinted by Her "Beauty Guru," Blue Ivy Carter
RAWR
Lisa Wore Literal Claws for Nails During Her Coachella Performance

In the News

SEEING RED

By Marci Robin

OPINION

By Kara McGrath

THROWBACK TIPS

By Kara Nesvig