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⭐ April's PR Star: Tekniska Museet ⭐ A double congratulations to Tekniska museet for not only excelling with their newsroom, but also winning the title of Museum of the Year 2025 🏆 The award highlights Tekniska Museet's transformation from a traditional museum into a technical cultural hub, featuring extended hours, a fresh approach, and a commitment to mixing playfulness with scientific depth. This transformation is not just shown in everything happening at the museum, but also in how it is communicated through their Mynewsdesk-managed press room. "We often get positive feedback from journalists who say our stories are relevant and framed. Of course, that comes from the content itself – but I also believe the way Mynewsdesk helps us structure and share our news plays a big part in that", says Calle Ros, PR & Public Opinion Manager at Tekniska Museet. "With branches in multiple locations and public programs that range from adventures for toddlers and STEM learning to AI debates and immersive art club nights, we rely on a newsroom that helps us tie everything together and tell the full story of what Tekniska is today". "Each story we tell has its own audience – sometimes it's business media, sometimes it's local press, sometimes it's education reporters. It’s crucial for us to have this tool that supports that way of thinking, helping us find the right journalist for the right story,“ Calle finishes. Amazing job, Tekniska Museet 🥇 We wish you continued success in an amazing 2025 🪄 Every month, Mynewsdesk highlights a customer who has excelled in their newsroom efforts. Our goal is to showcase successful initiatives that can inspire others to enhance their PR work! #spotlight #pr #tekniskamuseet #mynewsdesk

We all want to understand the efforts of our PR and communications efforts. We’re curious, what’s your go-to method for measuring PR success? Vote below and let us know how you track your results 📈 Please share your methods or insights in the comments👇 #PR #Communications #MediaMonitoring #Mynewsdesk

⭐ June’s PR Star: Fuldkornspartnerskabet ⭐ A huge congratulations to Fuldkornspartnerskabet for making headlines far beyond Denmark – and for leading a true wholegrain revolution! 🌾 After The Guardian's recent feature on how Denmark changed the nation’s diet and health, Fuldkornspartnerskabet has seen a wave of interest from both private individuals and professionals around the world. From requests for English-language wholegrain recipes (now available!) to international organizations eager to learn from the Danish partnership model, the impact is clear: great communication can inspire real change. Fuldkornspartnerskabet is a unique public-private partnership working to improve public health by encouraging Danes to eat more whole grains. With 29 partners, including the Danish Veterinary and Food Administration, the Cancer Society, the Heart Foundation, and leading food companies, the partnership has transformed eating habits across the country. The results speak for themselves: 🥖 Before Fuldkornspartnerskabet, Danes ate just 36 grams of whole grain per day. 🌾 Today, the average is 82 grams per day, and over 1,000 products now carry the orange wholegrain logo. “Mynewsdesk gives us access to a valuable network of journalists. We work diligently to publish news, press releases, or interviews every month, and the platform at Mynewsdesk makes images, videos, and other inspiration easily accessible to journalists. In 2025, there is an 82% increase in media coverage of 'whole grains'. The growth comes partly from our own releases but largely thanks to many others writing about whole grains,” says Rikke Iben Neess, Campaign Manager at Fuldkornspartnerskabet By using Mynewsdesk to share their story and results in a structured newsroom, Fuldkornspartnerskabet has expanded their reach and encouraged healthier lifestyles far beyond Denmark’s borders. Fantastic work, Fuldkornspartnerskabet! 🥇 We look forward to seeing your continued impact on public health and communication. Every month, Mynewsdesk highlights a customer who has excelled in their newsroom efforts. Our goal is to showcase successful initiatives that can inspire others to enhance their PR work! #WholegrainRevolution #Fuldkornspartnerskabet #Mynewsdesk #PRsuccess

If you’ve ever been asked, “What did our PR actually achieve?” then this one’s for you! 👇

🤔 Which brands are truly winning on social media in Sweden? The answer might surprise you! We're excited to share the first-ever Maktbarometern: Företag, a report published by Medieakademin in collaboration with Mynewsdesk. 🏆 Top 5 companies driving social media engagement in Sweden: 1. Nocco, Vitamin Well Group - Dominating with authentic content across platforms 2. ICA Gruppen - Connecting with Swedes through relatable everyday moments 3. Netflix - Creating culturally relevant conversations 4. Merchsweden - From school project to social media phenomenon 5. Gårdsjö Älgpark - Proving local experiences can create national engagement The results clearly show it's not just about budget 💸 Smaller players are proving that authentic engagement trumps paid reach. "Almost all major companies prioritize social media, but they seem to have abandoned the idea of creating engagement and instead focus on paid reach. This opens up opportunities for entirely new and smaller players to succeed and gain market share," says Emanuel Karlsten, Chairman of Medieakademin. 💫 What's the secret? Companies are becoming their own influencers! Take Merchsweden, which started as a school project in Västerås but skyrocketed when its owner stepped in front of the camera, turning the business journey into compelling content. 🧑🏫 The lesson is clear: Authentic storytelling and genuine connections are winning over traditional advertising approaches. What do you think makes your brand stand out on social media? We'd love to hear from you! #Maktbarometern #SocialMedia #BrandEngagement #Mynewsdesk

🤖 AI in PR: Opportunity or Challenge? 🤔 One of the hottest topics for everyone working with communication today is AI. We can produce more in less time, but what happens to the quality? For everyone working with communication, AI has made content creation easy. Perhaps too easy? Are we harvesting our knowledge or simply prompting? Here are some obvious pros and cons with using AI in communication.  Pros: ✅ Automated content creation and reporting ✅ Improved targeting and personalization ✅ Easier media monitoring and real-time insights Cons: ⚠️ Risk of losing the human touch  ⚠️ Potential for bias in AI-generated content ⚠️ AI-generated content is potentially harmful for SEO What do you, as a communicator, think of AI in our industry? Comment below! #AI #PR #PublicRelations #Mynewsdesk #Innovation

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🚨 Ready or not, digital accessibility is about to become non-negotiable in Europe 🚨 On June 28, 2025, the European Accessibility Act (EAA) takes effect, requiring all e-commerce, travel, and banking websites and apps to meet accessibility standards. So, what does this mean for how we communicate online moving forward?

We're so proud to be part of this fantastic collaboration with the Medieakademien, where we present Maktbarometern: Företag – A unique survey of the Swedish companies that are most successful in social media. Well done, everyone 👏

⭐ May’s PR Star: Fonus ⭐ Congratulations to Fonus – Sweden’s most frequently hired funeral agency – for being recognized as one of the most influential companies in Swedish social media 🏆 In our latest collaboration with Medieakademin, their report Maktbarometern: Företag showed that Fonus has a unique ability to engage and move people in their earned media channels. Achieving 5th place in Sweden for Facebook and 23rd overall for digital presence is a remarkable accomplishment, especially in an industry where the topics aren’t always easy to talk about 👏 “Working with Mynewsdesk's tools has made it easier for us to get our message out – even if the topic itself can be difficult to talk about. With the help of their flexible platform, we can communicate with both warmth and precision and share it with the right people at the right time. It is a tool that helps us reach both our target audience and relevant media contacts. The fact that they have an AI function also means that you can brainstorm new ideas with the tool to avoid getting stuck in your own thoughts,” says Sally Thunström, PR and Social Media Specialist, at Fonus. Fantastic work, Fonus 🥇 We look forward to seeing your continued influence and positive impact in 2025 and beyond 🌟 Every month, MyNewsdesk highlights a customer who has excelled in their newsroom efforts. Our goal is to showcase successful initiatives that can inspire others to enhance their PR work! #spotlight #pr #Fonus #mynewsdesk