Stanley C. Marshall papers, 1944-2005 and undated

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Collection is restricted. Access note. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.
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Summary

Creator:
Marshall, Stanley C. and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Stanley C. Marshall (1919-2005) was an advertising executive and marketing consultant based in Pittsburgh, Pa., who served as President of Lando agency from 1952-1978; active as a lecturer, college professor, and humanitarian. The collection includes client files; speeches and presentations; publications; correspondence; advertising and civic awards; photographs; slides; audiovisual materials; films; and and other materials that document Marshall's career as a strategic marketing planner and consultant, as well as his involvement with humanitarian projects. The collection reflects Marshall's work for advertising and marketing firms, including Lando, Marsteller Advertising, and his own company, Stanley Marshall, Inc. Client files include 3M, Black Box, Delta Dental Plan, General Electric, International Management Center, PPG, Pure Industries (Stackpole), Scott Fetzer (Berkshire Hathaway), Sony, United Jewish Foundation, and Westinghouse. Also documented are Marshall's activities with public service and educational organizations that include UNICEF, the Conflict Resolution Center, the Negro Educational Emergency Drive (NEED, a project of the Urban League of Pittsburgh), the Network of International Business Schools (NIBS), and the Penn Technical Institute (a junior college, now part of the Pittsburgh Technical Institute). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
19.0 Linear Feet
Language:
Material in English
Collection ID:
RL.00851

Background

Scope and content:

The collection includes client files; speeches and presentations; publications; correspondence; advertising and civic awards; photographs; slides; audiovisual materials; films; and and other materials that document Marshall's career as a strategic marketing planner and consultant, as well as his involvement with humanitarian projects. The collection reflects Marshall's work for advertising and marketing firms, including Lando, Marsteller Advertising, and his own company, Stanley Marshall, Inc. Client files include 3M, Black Box, Delta Dental Plan, General Electric, International Management Center, PPG, Pure Industries (Stackpole), Scott Fetzer (Berkshire Hathaway), Sony, United Jewish Foundation, and Westinghouse. Also documented are Marshall's activities with public service and educational organizations that include UNICEF, the Conflict Resolution Center, the Negro Educational Emergency Drive (NEED, a project of the Urban League of Pittsburgh), the Network of International Business Schools (NIBS), and the Penn Technical Institute (a junior college, now part of the Pittsburgh Technical Institute).

Biographical / historical:
Date Event
1919
Born, New York, NY.
1943
B.S., Electrical Engineering, Bucknell University
1943-1945
Test Engineer, General Electric
1945-1950
Sales Promotions Manager and Editor of Technical Publications, Sauerman Brothers, Chicago, Ill.
Account Executive, Promotions, Inc., Chicago, Ill.
1946-1947
Graduate program, Television and Industrial Engineering, Illinois Institute of Technology
1950
Assistant to the Director, Penn Technical Institute
1952
President and Director, Lando, Inc.
1967
Director, Partnership for Productivity Foundation
Director and President, Pittsburgh Commerce Institute
1973
Director, Friends of Publishing Company
1977-1983
Member, Pennsylvania Board of Education
1978
Vice President and General Manager of Marstellar Inc.'s Pittsburgh office
1979
President, Stanley C. Marshall, Inc.
1984
President, USA NOW, Inc.
1985
Member, Academy of Independent Scholars
2000
Elected to the Pittsburgh Advertising Federation Hall of Fame
2005
Died

During his career, Marshall held the rank of Adjunct Professor at the Katz School of Business at the University of Pittsburgh. Marshall also lectured at Boston University, Carnegie-Mellon University, Duquesne University, in the United Kingdom, Poland, and Hungary, as well as the US Department of Commerce, UNICEF, and the American Management Association.

Acquisition information:
The Stanley C. Marshall papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gifts from the Marshall family in 2005-2011.
Processing information:

Processed by Greg Johnson, July 01, 2006. Additional processing by Richard Collier, August 2007;

Encoded by Greg Johnson and Richard Collier;

Completed August 2007;

Additions processed and encoded by Richard Collier, March 2024;

Accessions 2005-0095, 20060-0020, 2011-1049 are described in this collection guide.

Arrangement:

Organized into the following series: Client Files; Personal Files; Professional Files; Audiovisual Materials.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is restricted. Access note. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Stanley C. Marshall papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University

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