Social media advertising spending in the United States from 2017 to 2031 (in billion U.S. dollars)

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Supplementary notes

Data were modeled for: 2017, 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025, 2026, 2027, 2028, 2029, 2030, and 2031.

Citation formats

Social media advertising spending in the United States 2017-2031

Published by Statista Research Department, Jul 10, 2026
The ad spending in the 'Social Media Advertising' segment of the advertising market in the United States was modeled to amount to *********** U.S. dollars in 2025. Following a continuous upward trend, the ad spending has risen by ************* U.S. dollars since 2017. Between 2025 and 2031, the ad spending will rise by *********** U.S. dollars, continuing its consistent upward trajectory.

Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Social Media Advertising.
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Statistics on " Social media advertising in the U.S. (DMI) "

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Other statistics that may interest you Social media advertising in the U.S. (DMI)

Overview

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Revenue

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Country comparisons

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Topics

Digital advertising formats in the U.S.GoogleFacebookDigital advertising in the U.S.Digital advertising in North America
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