James Hoffmann

Can you air fry coffee beans? Watch as we attempt to roast coffee beans in an air fryer with beef tallow, then brew an espresso to see if it's drinkable! This unusual coffee roasting experiment is sure to entertain and possibly inspire your next culinary adventure.

Ever wonder how coffee gets its distinct flavor? Watch as we take you through the entire coffee roasting process, from green beans to dark roasts, explaining the science behind first crack, second crack, and how roasters control acidity, sweetness, and bitterness to create the perfect cup.

Avoid burnout! Learn from an experienced entrepreneur who shares his personal story about the dangers of overworking and the importance of work-life balance for long-term success. Discover practical tips for working smarter, not harder, and creating a fulfilling life outside of your business.

Brewing espresso can be tricky! Learn a quick tip to avoid a messy cleanup when your espresso shot chokes or you leave a puck in the machine too long; this simple trick will keep your kitchen and your espresso maker clean. Watch now for easy espresso tips and coffee brewing hacks!

Discover the surprising results of a massive coffee taste test, where everyday drinkers compared light, medium, and dark roasts from Kenya and Colombia! Learn which brew won the popular vote and gain insights into current coffee consumption habits, brewing preferences, and the impact of fermentation on flavor, perfect for coffee lovers and those interested in taste tests.

Discover the pitfalls of treating your business like a family in this insightful discussion, where an experienced leader shares the costly mistakes made by prioritizing familial loyalty over sound business decisions. Learn how to cultivate a healthy company culture based on mutual respect and collaboration, avoiding the dysfunction that can arise from blurred lines and emotional complications, and gain valuable insights into small business management and employee loyalty.

Master the art of iced filter coffee with this easy-to-follow guide! Learn the secrets to brewing a complex, refreshing, and delicious iced coffee using the clever dripper method, perfect for showcasing the bright, fruity notes of Kenyan coffee.

Join us on a delicious quest to find the best tiramisu recipe on YouTube! We blind taste-test five different versions of this classic Italian dessert, exploring the nuances of coffee flavor, mascarpone cream texture, and overall sweetness to crown a tiramisu champion. Get ready to explore Italian desserts and coffee!

Does salt belong in your coffee? Explore the surprising science of taste as we investigate how salt interacts with bitterness, sweetness, and acidity in coffee, and learn how to experiment with saline solutions to improve your next brew. Learn about coffee flavor and how to improve your coffee brewing technique.

Explore London's coffee scene and discover surprising caffeine levels in double espressos from popular chains like Starbucks and Costa versus independent specialty shops! This taste test reveals which coffee shops offer the most consistent caffeine content and quality, challenging common perceptions about reliable coffee.

Does letting tiramisu sit improve the flavor, or does it just get soggy? Watch as we conduct a taste test comparing tiramisu made 48 hours, 24 hours, 8 hours, and 2 hours in advance to find the perfect make-ahead strategy for this classic Italian dessert recipe.