THE

MASS
MEDIA
#Here is how THE MASS MEDIA CHANGED
OUR LIVES!
being in
the lime
light
 #TOP SOCIAL
NETWORKING SITES

#1 #2 #3
FACEBOOK YOUTUBE INSTAGRAM

2,32 billion users 1.9 billion users 1 billion users

#4 #5 #6
QZONE/Weibo TIKTOK TWITTER

532 million users 500 million users 330 million users

 Mass (n,a): đại chúng
Massive (a):New
rộng lớn – the
words
massive = the public
Online papers (n) >< print
papers
#tre The press (n) giới báo chí
nd Journal (n): tạp chí, báo
Journalism (n): ngành báo
chí
Access (v) : truy cập vào
#h
+N
ot
Get/ gain Access (n) to
Enormous (a): very big
Be lost (a): bị lạc đg, mất
 1. Vocabulary
LANGUAGE
Task 1:
The mass media – c
#tre Addicted – a
nd Efficient – e
Social networking – b
Cyberbullying – f
#h Instant messaging – d
ot The Internet = the cyber world,
the world wide web, the virtual
world
 LANGUAGE
1. Vocabulary
#tre Task 2:
nd 1. the mass media
2. Addicted
3. Social networking
#h
4. efficient
ot 5. Instant messaging
6. Cyberbullying
 2. Grammar
II. Put the verbsLANGUAGE
in the brackets in the present perfect tense,
past simple tense or past perfect tense.
1. When the waiter finally (arrive) with the food, the
guests (already leave) the restaurant.
2. I cannot see [Link]. He (just park) in front of the
#tre supermarket.
nd 3. The Smiths (spend) two days in Hanoi before they
(travel) to Sa Pa last week.
4. His bicycle wasn’t there because someone (take) it
without asking him.
5. My brother (not call) us since he (move) to Ho Chi
Minh City last month.
#h 6. Why your father (lock) all the windows before he
ot went to bed?
7. Tom (break) his leg after he (fall) off through the rock.
8. Nam (not know) who the man was. He (not see) him
before in his life.
9. Oh! You (paint) the kitchen. I like the colour.
10. My uncle (visit) over 20 countries by the time he was
 READING
Task 1: Mass media forms
Print: newspapers, books, magazines, leaflets (tờ rơi)
– brochures (sách hướng dẫn)
#tre TV: news programmes, reality shows, dramas,
documentaries,
nd The Internet: emails, websites, social networking,
instant messaging
Task 3: Vocab matching
Audience (n) - the people who watch or listen to a
programme
#h Viewer (n) ; Spectator (n)
ot Broadcast (v) – send out TV programmes or radio
Advert (n) – a notice to promote products
The masses (n) – the ordinary people/ the public
Emerge (v) – appear, begin to be known
Advent (n) – the time when st first begins to be
 READING

#tre Task 4: Read the passage and answer the following

questions
nd 1. When and where did the term “mass media” first
emerge?
2. What are the roles of the mass media?
3. How are the mass media forms classified?
4. How do print and broadcast media adapt to the
#h domination of the Internet and mobile
ot communication?
5. What is the most suitable title for the passage?
(task 2)
 PROJECT
Project: (1 điểm: vid chất lg cao có mặt ít nhất 3p, slides đầy đủ
thông tin, rõ ràng, file word thông tin + nguồn)
Survey on the use of social networking sites and apps
Interview 30 people in 3 age groups ( under 15) (15 -40) (over 40)
#tre (each group has at least 7 people)
nd
Guiding questions:
[Link] do you usually get information from (the internet,
newspapers, TV, radio, surrounding people, others)?
2. How many social networking sites here can you recognize?
3. What social networking sites that you use?
#h 4. How many hours do you spend on social networking sites and
ot apps?
5. What do you usually post on social networking sites?
6. What do you think is the best social networking sites? Why/ what
is it good for?
7. Have you ever considered using other social networking sites? If
so, what are they?
 WRITING: DESCRIBE A
PIE CHART

#tre
nd
WHAT TO WRITE:
- RANK
- COMPARISON
STRUCTURES TO DESCRIBE :
#h
ot
 WRITING: DESCRIBE A PIE CHART
WHAT PEOPLE POST ON THEIR SOCIAL
NETWORKING SITES
#tre
nd

#h
ot
 UNIT 5: READing

VOCABULARY:
Identifier (N): đặc điểm nhận dạng, đặc điểm định dạng
#tre Indicator (N): đặc điểm chỉ ra – indicate (v)
nd Take St For Granted (V): coi thường, coi là đương nhiên >< respect,
value (v)
Integrate st into(V) : tích hợp
Aspect (N) khía cạnh
Nationality (N): quốc tịch Vs Ethnicity (N): dân tộc
Inherit (V) thừa kế from - the heir (n): ng thừa kế - inheritance (n):
#h sự thừa kế
ot Confine St/Sb to (V) giam cầm
Urge (N,v) sb to v: giục ai làm gì
Abandon (V): bỏ rơi
Adjust to st (V) : điều chỉnh để thích nghi
 UNIT 5: READING

VOCABULARY:
Identifier (N): đặc điểm nhận dạng
#tre Indicator (N) : vật chỉ thị
nd Take St For Granted (V) coi cái gì là đương nhiên >< respect, value
(v)
Integrate into(V) hòa nhập, tích hợp
Aspect (N) khía cạnh
Nationality (N): quốc tịch Vs Ethnicity (N): tính dân tộc
Inherit (V): thừa kế - inheritance (n): sự thừa kế - the heir (n): ng
#h thừa kế
ot Confine St/Sb to (V): giam cầm, hạn chế
Urge (N,v): thúc giục + to V
Abandon (V): từ bỏ, bỏ rơi - desert (v): bỏ hoang
Adjust to st (V): điều chỉnh, thích nghi
 UNIT 5: READING
TASK 1:
1. He had taken it for granted that his friend would tell the truth.
#tre
2. Cultural identifiers are characteristics shared by individuals
nd
belonging to the same group or community.
3. When he studied abroad, he successfully integrated into the
local culture.

#h 4. His book covers all aspects of a migrant’s life.

TASK 2:
ot 1. B
2. D
3. C
4. A
 UNIT 5: READING
TASK 1:
1. He had taken it for granted that his friend would tell the truth.
#tre
2. Cultural identifiers are characteristics shared by individuals
nd
belonging to the same group or community.
3. When he studied abroad, he successfully integrated into the
local culture.

#h 4. His book covers all aspects of a migrant’s life.

TASK 2:
ot 1. B
2. C
3. D
4. A
 TASK 1: UNIT 5: READING
1. How do individuals define themselves?
They define themselves by (cultural identifiers such as)
nationality, ethnicity, location, history, language,
#tre gender, beliefs, customs, clothing and food.
2. What happens in the first and the second stages of the
nd formation of cultural identity?
In the first stage, children take culture for granted, and
accept cultural ideas and values without much critical
thinking. However, in the second stage, teenagers may
become more curious, and willing to explore, analyse
#h and compare their beliefs with other cultures.
3. When do people reach the final stage?
ot When they develop a clear sense of cultural identity, know
which social group they belong to, and feel satisfied
with their cultural identity.
 UNIT 5: READING

TASK 3:
4. Why can people's cultural identity be affected by other cultures
#tre even if they live in their native country?
nd Because access to the Internet and the media provides
instant contact with many cultures.
5. What are the three ways people react when they move to a new
culture?
First, they keep their cultural identity. Second, they
assimilate into the new culture of the majority. Third,
#h they integrate into the new cultural environment
ot (keeping their cultural identity and flexibly adjusting to
the different aspects of the new culture).
 UNIT 5: listening
TASK 2: MATCH THE NATIONAL COSTUMES WITH THEIR
NATIONS

#tre 1 D Indian sari

nd 2A Malay baju kurung

3C Chinese cheongsam
4B Malay baju melayu
TASK 3: listen and tick the correct answers
#h 2. Singapore’s traditions and official languages
ot 4. Malay traditional costumes for men and women
6. The Indian traditional dress
 TASK 2: FILL IN THE BLANK WITH NO MORE THAN THREE
WORDS
1 Singapore UNIT
gained5:itslistening
independence on 9 AUGUST 1965
2 Singapore does not have a national costume, as people
from the different ethnic groups tend to WEAR
TRADITIONAL CLOTHING
3 CHINESE WOMEN/ CHINESE LADY used to wear
#tre cheongsam
nd 4 For Malay men, the garment consists of a LOOSE SHIRT
And a sarong with pair of trousers. The costume of
women resembles a LONG-SLEEVED And COLLARLESS
Blouse worn over a long skirt
5 Sari, which is a long piece of BRIGHTLY-COLOURED cloth,
is often wrapped around the waist and OVER THE
#h SHOULDER
ot 6 WESTERN FASHION Is more popular with Singaporean
because of the hot weather and MODERN CHARACTER
7 At office men usually wear dark trousers, white shirts and
ties while women wear LONG-SLEEVED BLOUSE With
trousers or skirts.
8 The young people often think of themselves AS
 UNIT 5: wRITING
TASK 2: COMPLETE THE ESSAY
1 EXPRESSING
#tre 2 DEMONSTRATED
nd 3 FEATURES
4 UNITE
5 SHARE
6 INVADED
#h
7 UNIFYING
ot
8 UNIQUE
 TOPIC: write about the most important cultural
UNIT
identifier/ 5: wRITING
feature of your cultural identity and
give reasons.
- SUGGESTED CULTURAL IDENTIFIERS:
Festivals, Cultural Practices Shared Values And
Beliefs
#tre Traditional Food History Education
-STRUCTURE:
nd INTRO:
Sent 1: The Definition Of Cultural Identity
Sent 2: Thesis Statement (Which Is The Most
Important?)
BODY:
#h The First Reason: Unite The Country – 56 Ethnic
ot Groups – 1 Language
The Second Reason: Language Kept Alive And
Different From Others
CONCLUSION:
Summary: Language (Community + National) = The
 #news
#data
#Informat
ion
Where do you get the latest
news?
What are the devices that you
use to get updated?
Is there any difference between
 #update #hottest
[Link] types of
#latest
people are famous in
Vietnam?
#trend
[Link] are there so
[Link] you agree
many stories about
that there are
them in the news?
more
#hot advantages of
the mass media
today than in the
past?
being in
the lime
light
 #overnight success

fame fortune influence

Is it easy to Is it reasonable How can they
become famous? that famous have positive
people can earn a influence on the
lot of money? youth?
Highest paid influencers on Instagram
Dwayne ‘the rock’
#1 johnson
187m followers – over
#2 Kylie jenner
182m – $986,000/post
$1m/post

#3 Cristiano ronaldo
225m - $889,000/post
#4 Kim kardashian
176m - $858,000/post

#5 Arian grande
191m - $853,000/post
#6 Selena gomez
180m - $848,000/post
 Rihanna -

“You shouldn’t be pressured into trying to be thin

by the fashion industry, because they only want
models that are like human mannequins. You have
to remember that it’s not practical or possible for
an everyday woman to look like that. It’s not
realistic and it’s not healthy..”
#OUR
HISTO
RY#2014
Jupiter is the biggest
#2018
Venus has a beautiful
planet in the Solar name and is the second
System and a gas giant planet from the Sun

#2016 #2020
Neptune is the fourth- Saturn is composed
largest planet in the mostly of hydrogen and
Solar System helium
 LISTENI
NG:
#05 language
learning
apps
 #VOCABULARY
ITEMS
Get updates on (n)
Connect with sb/ to st (v)
Interactive (a)
Record (v)
Register (v)
Revise (v)
Compete with (v)
Be keen on (a)
Sample (n)
 #task 3: Learning through
appsthrough apps? Lan’s got an
How to learn English
answer for you!
1. ………….and create ………………. Then
download some free language learning apps on
smartphone with a view to …………… and
learning new vocabulary on the go. ( practise
while on the bus or while …………….. in the
park.)
2. Play ……………………………. such as Scrabble
and crossword puzzles. You can connect
 #task 3: Learning through
apps
3. If you don’t understand or make a mistake:
Connect with ………………………. so you can ask
questions or have your writing drafts
……………………….
4. Create and ……………….. vocabulary and
grammar ……………………. on all your social
media sites.
You can use a free programme available on
smartphone and the ………………. feature to
collect interesting …………………. from English TV
 LANGU
AGE:
#02 CULTURA
L
IDENTITY
 #vOCABULARY about
Multicultural (a):culture
đa dạng văn hóa
A melting pot (n): 1 hỗn hợp (ko rõ tp) vs a salad
bowl (n): rõ tp
Assimilate (v) - assimilation (n): sự đồng hóa
Blend into (v)
Fit into (v) : hòa nhập ko hòa tan
Racist (n) - racism (n): sự phân biệt chủng tộc
Discriminate (v) – discrimination (n) : phân biệt
Regional discrimination (n): phân biệt vùng miền
Host country (n): đất nc chủ nhà
#vOCABULARY about
culture
 #PRONUNCIATION:
ASSIMILATION
WHAT IS ASSIMILATION IN SPEAKING?
EX: FISH SAUCE CUT THROAT STOP
RUNNING
CARROT CAKE
Assimilation = loại bỏ âm tiết yếu hơn hoặc âm
ngắt trong 1 lời
So sánh kép (double comparatives)
S + be/ V + (tính từ ngắn: adj –er and adj-er)
Ex: it gets colder and colder
S + be/ V + (tính từ dài: more and more adj)
 #AUDIENCE
DEMOGRAPHICS
AGE

15 -
25
26 -
45

HOBBIES GENDER

60% 40%
 #BUYER PERSONA
personalit
25 - 35 years y
Male
● Mars
● Jupiter
Degree in ● Neptune
Advertising ● Mercury
Model &
hobbies
instagrammer

Madrid, Spain

@johnsmith In a relationship
 #ANALYZING THE
COMPETITION

MITCH SHILLY-
MARY McKANE TIMMY JIMMY TURQUOISE ROE
SHALLY (@maryracingdriv (@timmyjimmy_sp (@turquoiseroe_ye
(@mitchshillyshall
er) ain) s)
y)

195 M 170 M 166 M 164 M

 #0
3
GOALS &
STRATEGY
You could enter a subtitle here if you need it
 #GOALS

# Write an # Increase the

appealing feed number of likes
1 3

# #
2
Analyze 4
Increase the
potential target number of
audience active users
#GOALS

Increase the number

of active users in
these areas in order
to be known in the
United States
 #STRATEGY

#STEP 1 #STEP 2 #STEP 3 #STEP 4 #STEP 5

Neptune is Jupiter is Venus has a Mars is Mercury is
the farthest the biggest beautiful actually a the closest
planet planet name cold place planet
 CONTE
NT
#04
PLAN
You could enter a
subtitle here if you
need it
AWESOM
E WORDS
 #OUR AREAS OF
EXPERTISE

INSTAGRAM YOUTUBE

Mercury is the closest Venus has a beautiful

planet to the Sun and name and is the second
the smallest one in the planet from the Sun. It’s
Solar System—it’s only a terribly hot—even hotter
bit larger than the Moon than Mercury
#WHAT CONTENT WE ARE GOING TO
CREATE

Jupiter is a gas giant and

also the biggest planet in
the Solar System

Neptune is the fourth-

largest planet by diameter
in the Solar System
 #0
5

BUDGET
You could enter a subtitle here if you need it
 #WHAT TONE WE ARE GOING TO
USE

Mercury is the closest planet

to the Sun and the smallest
one in the Solar System—it’s
only a bit larger than the
Moon. The planet’s name
has nothing to do with the
liquid metal
 #WHAT TONE WE ARE GOING TO
USE

#instagram #youtube #twitter

Neptune is the Despite being red, Jupiter is the biggest
farthest planet from Mars is actually a planet in the Solar
the Sun cold place System
 #CONTENT SHARING PLAN

s m t w t f s
Video Photo Photo Photo Photo
Youtube Instagram Instagram Instagram Instagram
21:00 h 15:00 h 15:00 h 15:00 h 15:00 h

Photo
Instagram
21:00 h
 #CALENDAR

Jupiter is a really big gas 27 28 29 30 01 02 03

giant

04 05 06 07 08 09 10
Saturn has several rings

Mercury is the smallest 11 12 13 14 15 16 17

planet

Mars is actually a cold 18 19 20 21 22 23 24

place

25 26 27 28 29 30 31
Earth is where we live on
 300,000
Big numbers catch your audience’s
attention
 #BUDGET # budget

$100,000 $39,000 $72,000

Neptune is the Jupiter is the Saturn is the
farthest planet biggest planet of ringed one and a
from the Sun them all gas giant
 KPI
OVERV #0
IEW 6
You could enter a
subtitle here if you
need it
 #KPI OVERVIEW

Uploaded pictures New followers

32 1000
Venus has a beautiful name Jupiter is the biggest planet

Average number of likes per

picture Revenue per publication
20,000 $500
Mercury is the smallest Mars is quite a cold place
planet
 #KPI OVERVIEW

instagram
500
Mars has a reddish cast

youtube
1000
Jupiter is the biggest planet

REVENUE
$500
To modify this graph, click on it, Saturn is the ringed planet
follow the link, change the data and
paste the new graph here
 #OUR TEAM

James Katy doe HELENA

patterson
Here you can talk a bit You can replace this PATTERSON
Edit these names and
about this person image with your own add your team’s
 THANK
S!
Do you have any questions?

youremail@[Link]
+91 620 421 838
[Link]

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