INTRODUCTION
Introduction
☼ 4 Stages, 20 Steps
I. Personal Discovery
II. Solution Discovery
III. Business Model Discovery
IV. Discovery Integration
Personal Discovery through Entrepreneurship” is composed of 4 stages:
1. Personal Discovery – process of discovering and connecting your personal and societal values to the core purpose and
mission of a new venture. Personal Values are “broad desirable goals that motivate your actions and serve as guiding
principles in your lives”. Personal values are desirable to an individual and represent what is important to someone. E.g.
adventure, creativity, family, trust, health, determination, friendship etc.
2. Solution Discovery – you design innovations based on a deep understanding of people – at work, at home or elsewhere.
What is the problem they are facing? How can my innovative idea solve their problem?
3. Business Model Discovery – you will learn how to transform the idea into a business, its revenue model, and how it
works as a business (operating model) to make and sell products and services
4. Discovery Integration – You integrate or bring together different pieces of your discovery, how the new business can
create economic and social value and how you can engage others to join your mission
Personal Discovery
1. Personal Values
2. Excite & Excel
3. Build a Team
4. Define Purpose
5. Mission Statement
4
I. Personal Discovery
☼ Myself – Team – Company
Workbook
I. Personal Discovery (p.22)
☼ Step 01. Personal Values
Workbook
I. Personal Discovery (p.23)
☼ Step 01. Personal Values
Workbook
I. Personal Discovery (p.27)
☼ Step 02. Excite & Excel
Workbook
I. Personal Discovery (p.28)
☼ Step 02. Excite & Excel
Workbook
I. Personal Discovery (p.29)
☼ Step 02. Excite & Excel
Workbook
I. Personal Discovery (p.30)
☼ Step 02. Excite & Excel
Workbook
I. Personal Discovery (p.37)
☼ Step 02. Excite & Excel
☼ Step 03. Build a Team
• I want to improve
transportation
(Example: low cost, electric
scooters for groceries and
restaurants to deliver food)
• I want to improve physical
safety for women and the
elderly
(Example: threat detection,
response, and alert; or health
alert systems for the elderly)
• I want to help people learn
better
(Example: 3D interactive
book platform and LMS for
rural village systems)
• I want to improve nutrition / wellness
(Example: nutraceutical plant-based foods and supplements for specific conditions, such as pre-diabetes
or diabetes)
• I want to be an environmental innovator in building and home construction
(Example: I want to recycle trash materials into useful building products)
13
I. Personal Discovery (p.39)
☼ Step 03. Build a Team
Workbook
I. Personal Discovery (p.49)
☼ Step 04. Define Purpose
Workbook
I. Personal Discovery (p.52-
53)
☼ Step 05. Mission Statement
Solution Discovery
You design innovations based on a deep understanding of people – at work, at home or elsewhere. What is the
problem they are facing? How can your innovative idea solve their problem?
Empathy - ability to visualize the world from someone else’s perspective and understand their feelings
Customer empathy is all about understanding your customers on a deeper level:
Who they are
What they're going through and
What their motivations are
It is delivering a delightful experience which anticipates customer needs and meets them before they're needed
because you understand the problem's impact.
It is built by gathering deep insights through real observations, face-to-face conversations and stepping into your
customers' shoes.
Empathy is a critical ingredient of ensuring successful innovation. Every great innovation has
come from a place of empathy. This makes great sense because innovation is so often borne
out of someone’s frustration with the current way or state of things.
For example, Steve Jobs was frustrated that he could not carry his library of music around in his
pocket. He thought others might share his frustration. His answer? The iPod.
Ride-sharing services were borne out of people’s frustration with the overall taxi
experience.
E.g. Uber, Lyft, Ola and others have created through their technology and
services have come from a place of empathy.
Verizon: More at Home Twitter: Permanent Work from Home Policy
American telecommunications company While the COVID-19 pandemic set several companies
which offers wireless products and services. back, it also paved the way for companies to adjust
In addition to providing customers with free their business processes. Social media giant Twitter
data during the pandemic, Verizon also saw an opportunity to extend empathy toward
provided resources to support at-home employees whose lives would be made easier by not
learning opportunities for those working in having to go into the office every day. As of May
education. These included free resources for 2020, Twitter employees are allowed to work from
kids of all ages, access to top educational home permanently.
sites, tools from the Child Mind Institute, and
free digital access to The New York Times for Moral: Implementing more empathetic policies will
all high school-aged kids and teachers. not only boost company morale, but will also lead to
greater customer satisfaction. As you build a culture
Moral: Customers don’t live to buy your of empathy within your company, consider
products; your products should be designed highlighting employee feature stories and sharing
to improve their lives. Marketing them on your social feeds. The more you can put a
communications, product design, and social human face to your business, the more you can
media challenges should all be geared to foster trust between your company, your employees,
help customers live their best lives. and your customers.
Cerebral palsy (CP) is a group of permanent
movement disorders that appear in early
childhood. Signs and symptoms vary among
Satya Nadella himself had to learn to be more empathetic in his people and over time. Often, symptoms
personal life. When he was 29, he and his wife had their first child, include poor coordination, stiff muscles, weak
their son Zain, who because of complications was born with muscles, and tremors. There may be
cerebral palsy. problems with sensation, vision, hearing,
swallowing, and speaking
He candidly described his feelings: “For multiple years I struggled
with it: Why did this happen to me? Why were my plans thrown out
the window?”
He realized that artificial intelligence (AI) holds great potential in this area.
“More than anything else, AI completely changes the game around
accessibility.”
Accessibility was a big focus for Microsoft currently. New capability around
eye gaze launched in Windows 10
Eye Control feature - Allows users to operate an onscreen mouse, keyboard,
and text-to-speech experience using only their eyes “which is tremendous for ALS - A nervous system disease
that weakens muscles and
someone with ALS [for] because they can now type with just their eyes.” impacts physical function
Seeing AI, a free app for iOS (mobile operating system created and
developed by Apple Inc. exclusively for its hardware) - uses a
phone’s camera to recognize people and objects (including printed
text and handwriting) and then the app audibly describes those
objects for visually impaired users.
For those with reading and writing difficulties
such as children with dyslexia (Dyslexia is a
learning disorder that involves difficulty
reading due to problems identifying speech
sounds and learning how they relate to letters
and words) there is the Microsoft Learning
Tools set built into Office 365 and other
applications, designed to help improve
comprehension. The user can have content
read aloud, adjust the settings to break words
into syllables, adjust text size and background
color, and other features.
