SAMSUNG
• In Korean, the word Samsung means “three stars.”
• The name was chosen by Samsung founder Lee byung-chull whose
vision was for his company to become powerful and everlasting like
stars in the sky.
S A M S U N G C O M PA N Y
• Samsung is a South Korean company which is one of the largest electronic
equipment manufacturers in the world.
• Samsung specialize in manufacturing a broad range of devices for
customers and companies, including appliances, digital media,
semiconductors, storage devices and embedded systems.
• It has become one of the most recognized brands in manufacturing,
delivering around a quarter of South Korea’s overall exports.
• On March 1st 1938, Lee byung-chull founded Samsung as a food trading
shop.
• South Korean presidential candidate, said in a debate, “Samsung has the
government in its hands. Samsung manages the legal world, the press, the
academics.”
• Samsung’s revenue was equal to 17% of South Korea’s $1,082 billion GDP
in 2013.
C O R E VA L U E S
• The five core values that Samsung believes in and instills in every one
of its employees are;
1. People
2. Change
3. Integrity
4. Excellence
5. Co-prosperity
• Samsung actively acknowledges that the company culture is the
determinant of its worldwide commercial performance.
THE 4P’S STRATEGY
• Marketing mix of Samsung analysis the brand/company which covers 4P’s
[Product, Price, Place, Promotion] and explain the Samsung marketing strategy.
1. Product strategy
2. Price strategy
3. Place strategy
4. Promotion strategy
• Marketing strategy helps business meet their strategic objectives and priorities, and
the 4Ps marketing mix is a widely employed method to determine strategies.
THE 4P’S STRATEGY
• Product strategy: • Price strategy:
• Samsung spends a lot in research and • Samsung is a mobile industry leader
development activities to provide it’s and a leading market player in home
consumers with the latest goods. appliances. It uses the following two
pricing systems:
• The product can be classified into the
1. A skimming price policy is used by
following categories;
Samsung. For example, Samsung
• Mobile devices, Samsung home is pricing the product higher as it
appliances, TV/AV, information releases new products with
technology, memory/storage. different storage capacity variants.
• The product line is also one of the best 2. Competitive pricing – Samsung
factors for Samsung in the marketing applies competitive pricing to
prevent flanking Market attackes
combination of Samsung.
by its competitors.
THE 4P’S STRATEGY
• Promotion strategy: • Place strategy
• Samsung believes that it can pull the • Samsung sells straight-forward to the
customers to itself via publicity the retailer and administration vendors.
brand has invited many celebrities to Because of this methodology just help
be brand ambassador and promote the sellers are answerable for the corporate
product to take advantage of the deals.
enormous number of celebrity • Retailer managing in innovation for
followers. the most part need to incorporate in
their contribution on account of the
• Its trading partners are motivated to
brand being world acclaimed. The
sell Samsung over the competition by appropriation is the quality of Samsung.
giving many offers and discounts.
• Samsung also distributes its product
• Samsung funds essential activities as using a single distribution company in a
well. During the national festivals, particular location that further
Samsung offers massive discounts. distributes the product to other
locations.
CONCLUSION
• Samsung has transformed itself from a mediocre OEM manufacturer
based on low-cost advantages to world class company with a strong
brand and premium products.
• Samsung has been incorporating Western business practices in its
mainly Japanese system for two decades now, combining traditional
low-cost production skills with an ability to market high quality
rapidly, high margin branded products.
