MB20NR03 : RETAIL CONSUMER BEHAVIOUR
RETAIL STORE OF INDIAN BRAND RELAINCE
TEAM MEMBERS OF RETAIL CONSUMER
BEHAVIOUR :
1. MOHAMMED SHABEER D.A.
2. PRAJEETH RAJ G.L.
Founder of relaince : Dhirubhai Ambani
Dhirajlal Hirachand Ambani (28 December 1932 – 6 July 2002) was an Indian business magnate who founded
Reliance Industries. Ambani took Reliance public in 1977. In 2016, he was honoured posthumously with the
Padma Vibhushan, India's second-highest civilian honour for his contributions to trade and industry. Ambani faced
numerous accusations of market manipulation, tax evasion, and cronyism Dhirubhai Ambani was one of the sons of
Hirachand Gordhanbhai Ambani, a village school teacher belonging to the Modh vaniya (Baniya) community and
Jamnaben Ambani and was born in Chorwad, Malia Taluka, Junagadh district, Gujarat[10] on 28 December 1932. He
did his studies from Bahadur Khanji school. He left Aden in 1958 to try his hand at his own business in India in the
textiles market.
HISTORY:
Reliance Industries Limited is an Indian multinational conglomerate company, headquartered in
Mumbai. It has diverse businesses including energy, petrochemicals, natural gas, retail,
telecommunications, mass media, and textiles. Reliance is one of the most profitable companies
in India, the largest publicly traded companies in India by market capitalisation, and the largest
company in India as measured by revenue. It is also the one of the largest employers in India with
over 300,000 employees in the world The company is ranked 100th on the Fortune Global 500
list of the world's biggest corporations as of 2022. Reliance continues to be India's largest
exporter, accounting for 7% of India's total merchandise exports and it has access to markets in
over 100 countries. Reliance is responsible for almost 5% of the Government of India's total
revenue from customs and excise duty. It is also the highest income tax payer in the private sector
in India. The company has relatively little free cash flow and high corporate debt
Product structure:
Structure of Reliance, Subsidiaries of Reliance (all brands, products)
Structure of Reliance
Due to Coronavirus, many companies across the country and the world have
come on the backfoot. In such a situation, Reliance Jio, the company of the
country’s richest businessman Mukesh Ambani, has surprised everyone by
partnering with Facebook. Facebook will invest Rs 43,574 crore in Mukesh
Ambani’s Jio. Following this investment, Facebook’s stake in Jio will increase to
9.99%. After this deal, the valuation of Jio will be 4.62 lakh crore
rupees. Reliance Industries Limited (RIL) was started by Dhirubhai
Ambani. Now its CEO is Mukesh Ambani. This company has 110 brands and
products. At the same time, it has partnerships with 45 companies. It is working
on petroleum products, polyester products, polyester intermediates, plastics,
polymer intermediates, chemicals, synthetic textiles and fabric products
Strategic position:
Strategy:
Building the hyper-growth engines of tomorrow
At Reliance, our growth roadmap is built around our three hyper-growth engines, which reimagine the way India connects,
consumes and grows. They characterise our long-term strategy and fuel our next wave of exponential growth.
SWOT ANALYSIS:
Reliance Industries is an Indian-based multinational company headquartered in Mumbai, India, founded by Late Dhirubhai
Ambani, the famous entrepreneur who started with a clear vision. Let us look into the Overview of Reliance Industries and then
we can move on to the SWOT Analysis of Reliance Industries.
The SWOT Analysis of Reliance Industries includes its strengths, weaknesses, opportunities, and threats. And in this reading of
the SWOT analysis of Reliance Industries, we will examine this beauty and wellness company in terms of its internal and external
factors.
Current trends:
eliance Fresh
Reliance Smart
Reliance Smart Point
JioMart
Reliance Digital
Jio Store
Reliance Trends
Trends Footwear
Reliance Jewels
Fashion Factory
AJIO
Reliance Brands
Reliance Mall
Reliance Consumer Brands
Future trends :
Reliance aims to start production of battery packs by 2023 and scale it up to a fully integrated 5 GWh per annum cell-to-pack
manufacturing facility by 2024, to be scaled up to 50 GWh annual capacity by 2027. Reliance Industries aims to be net carbon
zero by 2035.
Reliance Industries said it expects the green power segment to emerge as a growth engine for the company and is set to
double new energy investment commitments.
CONCLUSION:
Reliance communication is a very big brand name and I amvery thankful to theReliance people to help me in completingmy
project in Reliance [Link] provides me the good opportunities
They were creating more customer interaction and customer services they were create more brand and loyal to customer
surface
They were more began in loyally
Innovationg brand quality
Having more number of brands
Interractions with the customers
Having number of services
Creating more brand loyalty
