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Marketing Trends for 2021 Insights

This document discusses 16 marketing trends for 2021 as identified by marketing experts. Some of the key trends include increased investment in design, personalization in marketing, chatbot marketing, email marketing, AI and automation in marketing technology, live video, social messaging marketing, voice search and interactions, and omnichannel marketing. The document also provides a brief overview of the values that guide decisions at Canva, including being a force for good, empowering others, pursuing excellence, being a good human, making complex things simple, and setting ambitious goals.

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Aline Aprille Capuchino Mendez
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180 views8 pages

Marketing Trends for 2021 Insights

This document discusses 16 marketing trends for 2021 as identified by marketing experts. Some of the key trends include increased investment in design, personalization in marketing, chatbot marketing, email marketing, AI and automation in marketing technology, live video, social messaging marketing, voice search and interactions, and omnichannel marketing. The document also provides a brief overview of the values that guide decisions at Canva, including being a force for good, empowering others, pursuing excellence, being a good human, making complex things simple, and setting ambitious goals.

Uploaded by

Aline Aprille Capuchino Mendez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Pace lll

By: Mherle Andriande Capuchino


MM-3 A-1
CANVA
• Whether it's fashion, music, or even colors, trends are a great way to
explore the zeitgeist of the times and serve as a starting point for
your own creative and strategic endeavors for the new year.
• And marketing trends are no exception. 2020 brought a year of
great unpredictability and change — especially in marketing.
Globally, businesses have been asked to adapt at speed, collaborate
from dispersed locations, and communicate with their customers at
a new speed. No matter the size of your business, being up to date
with marketing trends is a must if you want to craft a successful
marketing plan and grow your company to its full potential.
Whether you own a start-up, a brick-and-mortar shop, or a small
business, it’s important to connect with your audience and meet
them where they are.
• In this article, we explore marketing trends for 2021 that the experts
are deploying and how they've adapted in response to the global
pandemic and new consumption patterns.

2
Marketing trends 2021
3
• 01. Content marketing • 11. Interactive content
• 02. Investment in design • 12. Visual search and SEO
• 03. Personalization in
• 13. Social media marketing
marketing
• 04. Chatbot marketing • 14. Social commerce
marketing
• 05. Email marketing
• 06. Martech - AI, AR,
• 15. Omnichannel
Automation (Artificial marketing
intelligence.  Automation) • 16. Deep learning analytics
• 07. Live video
• 17. Privacy marketing
• 08. Social messaging marketing
• 18. Quantum computing
• 09. Voice search and interaction
marketing • 19. SERP position 20.
• 10. RCS marketing Branding marketing

4
Our Locations
5
These are the values which guide our decisions at Canva.

Be a force for good Empower others.  Pursue Excellence.  Be a good human

Make complex things Set crazy big goals. Set


simple ambitious goals,
prioritise, hustle to
execute and celebrate
success!
  6
These are the values which guide our decisions at Canva.

• Be a force for good. Making the world a better place through positive actions,
inclusion and diversity.
• Empower others. Empowering others to achieve their goals, both globally and
within Canva.
• Pursue Excellence. Maintain a high bar for ourselves and the people we work with.
Continuous growth and development. Lead by example.
• Be a good human. Valuing good communication. Being open, honest and
constructive: individually, within your team, across the company, and externally.
• Make complex things simple. Always aiming for the most simple, pragmatic and
effective solution to any problem. Think of the user.
• Set crazy big goals. Set ambitious goals, prioritise, hustle to execute and
celebrate success!

7
"Solve customer problems and make
sure that the customer is
representative of a large market and
then you will have a pretty good
formula.“ Melanie Perkins
Thank you

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