BUSSINESS PLAN
PRESENTATION OF
FAST FOOD RESTAURANT
BY:
YAHYA SAIFUDDIN (12028)
MUHAMMAD USMAN KHAN
AMNA AZIZ (12065)
MARYAM ALTAF (12336)
BUN NA Na
Where No One Can Say NaNa
RESTAURANT
By: Yahya Saifuddin
Muhammad Usman Khan
ADDRESS: ABC STREET, 123 LANE, GULSHAN-E- IQBAL, BLOCK-789, Amna Aziz
KARACHI
Cell# 0333-123456789
Marium Altaf
DESCRIPTION/ ABSTRACT
BUSINESS PLAN:
Joint
venture/ partnership
MISSION:
Our Mission is to provide fresh, healthy, nutritious and great tasting food
at reasonable prices in a clean, friendly and convenient environment.
GOALS & STRATEGIES:
SHORT TERM GOAL & LONG TERM GOAL
SHORT TERM GOAL:
Use the quality of our service and advertising to soon become well-known
throughout Connersville.
LONG TERM GOAL:
Expand the business to other locations of city including
catering, events etc.
SWOT ANALYSIS:
STRENGTHS:
Reasonable prices, wide variety of burgers and drinks a lot of home- made treats.
WEAKNESSES:
Turn down in the economy, start-up costs, new business, no reputation.
OPPORTUNITIES:
Job opportunities for the many unemployed in Connersville, catering.
THREATS:
Gas stations, Marts McDonalds, and other local restaurants.
LOCATION:
MANAGEMENT:
Consistent and proactive.
Prioritize staff retention
Customer satisfaction and improvement
Invest in advertising
RESPONSIBILITIES OF OPERATION MANAGER:
Planning
Directing
Coordinating
ETHICAL ISSUE:
Owner face ethical quandaries
Question on purchases made
Question on determination of staff
Question on unused food or left over food.
RISKS:
Lower profits
Legal Jeopardy
Imposition of fine
OUR ADVANTAGE:
Providing friendly and calm ambience
Strengthen family bond
Pocket friendly
Pure , halal and qualitative
MARKET ANALYSIS:
Target Market
Target Office Employees, Students & Mostly People of Age 18 above
who are lover of Fast Food
LOCALITY :
Middle class people because of Reasonable Price.
PRODUCT DIFFERENTIATE:
GLOBAL ISSUES:
Marketing is insufficient or non-existent.
Customer service is bad or inconsistent.
Our food quality is bad.
Customer service is bad or inconsistent.
THANK YOU