A Study to Evaluate the Social Media Trends among University Students

Dr. Irshad Hussain, Department of Education, The Islamia University of Bahawalpur, Bahawalpur, Pakistan
[Link]@[Link]

Abstract Research Methodology Use of Social Media by University Students Reasons for using social media by university
The study was conducted to, The study was conducted with the main 100 students
a). examine the trend of using focus on evaluating the trend of university 80
social media among university students to using social media. The 60 According to the data collected, the study also
students researcher adopted survey approach for 40 revealed that 92% of the users use it for information,
b). evaluate reasons behind using data collection. The population of the 20 80% for killing time, 73% for friending, 87% for
social media study consisted of students of the Faculty 0 networking, 59% for event purposes and 76% for
c). identify the problems of of Education of the Islamia University of Facebook LinkedIn Twitter Web-blog Google learning purposes.
university students in using social Group
Bahawalpur, Pakistan. For data collection
media. one research tool-Questionnaire was Male Female
The population of the study developed to elicit the opinions of the Average Percentage
consisted on all 4th semesters’ respondents. The researcher validated the
students of Faculty of Education of research tool through its pilot testing on Graph 1.1: Types of Social Media used by
the Islamia University of 50 students of the department of University Students
Bahawalpur, Pakistan. The sample education. The finalized research tool was Frequency of Using social Media by
size comprised of 600 students administered through volunteer University Students.
taken through convenient sampling participation of the respondents. Source: [Link]
Graph 1.2 indicates the frequency of using social
technique. A questionnaire was Convenient sampling technique was facebook-twitter-1795578/?download
media by university students. The data indicated
developed for data collection. The adopted to administer the research tool that 71.4% of the students used social media Conclusion
research tool was finalized after its (questionnaire) on 600 students. The websites on daily basis, 17.4% did so weekly The study revealed that university students preferred
pilot testing. The study revealed response rate was 89.70% (as 538 whereas 7.4% logged in fortnightly. However, rest Facebook as it is most popular media. The trend
that majority (90%) of the students responses complete in all respects were of the respondents appeared to be casual in using indicated that they used social media to enjoy, and
was inclined to use face-book. They received). social media as 2.2% used it on monthly basis, 1.8 friendship. However, they preferred to share their
used social media for exchanging occasionally and only 0.3% reminded to use after study experiences & research projects, educational
academic activities and developing Findings of the Study two months. events, information, and developing networks.
social networks throughout the Use of social media by university References
world. They used such media for students
sharing their learning experiences Armstrong, J. & Franklin, T. (2008). A review of current
Frequency of use of Social Media by University
with their colleagues and Graph 1.1 reflects the preference of and developing international practice in the use of
Students
international community. It was students to use different types of social social networking (Web 2.0) in higher education.
obvious from the study that social media. According to the figure 90% of 80 2008.
media played a crucial role in the university students preferred to use 40 Hamid, S. Chang, S. & Kurnia, S. (2009). Identifying
promoting collaboration and linkage Facebook, and 53% LinkedIn, whereas 0 the use of online social networking in higher
used 25% twitter, and 26% had their ily ly t ly ly h s lly er
to develop Virtual Community a k h t h t a v education. Same places, different spaces.
own web-blog; however, 64% joined
D ee n ig o n on
ion Ne
Proceedings Ascilite Auckland 2009.
across the world W tr M M as
Google Groups for their academic and Fo o cc
T w O Mack, D., Behler, A., Roberts, B., & Rimland. E.
social purpose. e r (2007). Reaching students with Facebook: Data and
A ft
best practices. Electronic Journal of Academic and
Facebook LinkedIn Twitter Special Librarianship, 2007, 8(2).
Web-blog Google Group Grimmelmann, J. (2009). Saving Facebook. Iowa Law
Review, 94, 1137–1206, 2009
Acknowledgements Graph 1.2: Frequency of Using Social Media by
University Students
This poster was possible because of
the work of (Insert Name) Insert Logo