INDUS RESTAURANT
(Marketing plan)
BY
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[Link] Krishna
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Vineeth Venugopal
Description of the proposed
Business
One of the special features of this restaurant is that the menu cards are been
replaced with the automated menu display on the table.
Indus is single-unit, large-sized restaurant. The restaurant will be located in
heart of Downtown, Vancouver.
Offering high-quality service and hygiene.
Restaurant will feature an outstanding Indian menu with a beautiful
ambience.
Offer daily specials in addition to the regular menu.
The new E-Table
The tables and the software
are provided by the Amazon.
It is an I-pad touch where u
can select your menu.
The table has the image of
dishes, drinks and the
ingredients used in it.
The calories of the food can
be viewed.
Mission
Ensure each guest receives prompt, professional, friendly and courteous service. To
maintain a clean, comfortable well maintained premises in sophisticated digital
world for our guests and staff. We will serve authentic fresh foods and delicious
beverages in a prompt and friendly manner. We provide nutritional foods to the
customer by using high quality of ingredients. To ensure that all guests and staff are
treated with the respect and dignity they deserve. By maintaining these objectives
we shall be assured of a fair profit that will allow us to contribute to the community
we serve.
Core Values
Innovation
We are creative and innovative in everything we do. We revel in the challenge of
taking the path less travelled, of embracing change and growing as a result. We
have a unique concept that delivers a quality product, leads the market and exceeds
the expectations of our customers.
Passion
We share a passion for hospitality and it shows. We believe in delivering
excellence and quality, we’re committed to achieving our goals and we’re proud of
what we do. Our team is encouraged to share ideas, express their personality and
have fun.
Respect
We respect our customers and each other and we care about the
experiences we provide. We are loyal and honest and we support one
another within our ‘family network’
CUSINES
Some Famous Cuisines like:
North Indian Cuisines
South Indian Cuisines
Restaurant Hierarchy
Ownership Structure
sole proprietorship business
Internal Management Team
1 service manager
4 service guys
1 Sous chef
2 Chef de partie
4 Assistant chef
1 Dishwasher
Marketing
Advertising
Marketing Research
GEOGRAPHICS
Our immediate geographic target is the city of Vancouver with a population of
578,041.
The total targeted population is estimated at 50,000.
A 15 mile geographic area is in need of our services.
DEMOGRAPHICS
Male and female (18 to 45 age)
Young professionals who work close to the location.
SWOT Analysis
Strength Weakness
Excellent staff who are highly A limited marketing budget to
trained and very customer
develop brand awareness
attentive.
Lack of experience in the new
High customer loyalty among
market
repeat customers
Server problem
Rich-quality food offerings that
exceed competitor’s offerings in
SWOT Analysis
Opportunities Threats
Increasing sales opportunities in Competition from local
take out business restaurants
Rapid growth in tourism. A slump in the economy reducing
customer's disposable income
spent on eating out
TARGET MARKETS
The Business Man
Happy Couples
The Family
High-end Singles
Tourists
Marketing Mix
Products
Price
Place
Promotion
Financial Plan
START-UP Cost($) EQUIPMENT/CA Cost($)
COSTS PITAL COSTS
Business Name $ 1,000 Chairs/E- $ 400,000
Tables
Licenses $ 10,000 Kitchen $ 300,000
Utensils,
Crockery,
Cutlery.
Permits $ 10,000 Lease $ 100,000
Advertising $ 50,000 Computer, $ 10,000
Phones.
Insurance $ 10,000 More $ 20,000
Future Project
We are striving to introduce a new concept in hotel industry
in Vancouver .
We provide more digital restaurants with upcoming
technology in future.
More favorable for Indian students who are missing their
local cuisine.
Conclusion
Vancouver is one of the tourist place with more opportunities for restaurants.
And Indus wants to give people a different experience related to environment
and food. We expect our business to be sort of slow at the beginning, although
we expect solid profits after a certain time. As any restaurant, our profits and
loyal customers will take a little while to appear, we totally agree that
beginnings are quite costly.
Our main goal as a restaurant is the customer satisfaction, and we are going to
do anything that we need to fill this need, Serving a great variety of food
always looking for the closest flavour to original dish.
