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Online Shopping Impact on Gen Z Women

This study examines the impact of online shopping on the buying behaviors of 50 female Generation Z consumers ages 18-22. An online survey was used to collect data on respondents' demographic profiles, buying patterns, and how personality, motivation, perceptions, and attitudes affect their online shopping. The results will be analyzed using frequency, percentage, weighted mean, and ranking to identify trends in how online shopping influences the purchasing decisions of young female consumers.

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Mavieline Mae Villarino
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59 views16 pages

Online Shopping Impact on Gen Z Women

This study examines the impact of online shopping on the buying behaviors of 50 female Generation Z consumers ages 18-22. An online survey was used to collect data on respondents' demographic profiles, buying patterns, and how personality, motivation, perceptions, and attitudes affect their online shopping. The results will be analyzed using frequency, percentage, weighted mean, and ranking to identify trends in how online shopping influences the purchasing decisions of young female consumers.

Uploaded by

Mavieline Mae Villarino
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

GROUP 8

TONOGBANUA
TORRENTE
TUGONON THE IMPACT OF
VILLANDA ONLINE SHOPPING
VILLARINO TOWARDS FEMALE
YBANEZ
CONSUMERS’
BUYING-BEHAVIOR
CHAPTER 1
THE PROBLEM AND
ITS SETTING
INTRODUCTION
The purchasing behaviors of
consumers are constantly changing and
this is influenced by several factors.
As Schlosser, Shavitt & Kanfer (1999)
observed, a common strategy used by
marketers and fashion retailers is adding
Internet to the promotional mix.
STATEMENT OF THE
PROBLEM
1. What are the respondents demographic profiles?
1.1 Age
1.2 Allowance
2. What is the buying pattern of the respondents?
3. What are the personal factors that mostly affect
females‟ online shopping behavior in terms of:
3.1Personality
3.2 Motivation
3.3 Perceptions
3.4 Attitudes
SCOPE AND LIMITATIONS OF THE
STUDY

The primary focus of this study is to address the


impact of online shopping to female Generation Z‟s
consumer-buying behavior.

The participants of this study will only be limited


to 50 selected female Generation Z specifically
women who are ages 18 to 22.
CHAPTER 2
METHODOLOGY
METHOD OF RESEARCH

The proponents used a


descriptive research method for
this study.
SAMPLE SIZE AND SAMPLING
TECHNIQUE

The researchers used purposive sampling


technique and only 50 respondents are selected
to support this study which are the female
Generation Z who buys clothing items online.
DESCRIPTION OF THE
RESPONDENTS

Fifty female respondents who belong to


Generation Z or those who are ages 18 to 22 and
have experienced buying products online are
selected to participate in this study
RESEARCH INSTRUMENT

The researchers created an online survey


questionnaire which was divided into three parts.
• Demographic Profile
• Buying Pattern of the participants.
• Consumer Behavior factors (i.e. Personality,
Motivation, Perception, or Attitude) - 5-point
Likert Scale
DATA GATHERING PROCEDURE

• This study was done through the utilization of online


survey forms. The online survey forms requested for
the respondents‟ data.

• The researchers first distributed the online survey


consent forms to selected 50 female Generation Z
respondents to assure them that their responses will
remain confidential and anonymous.
DATA GATHERING PROCEDURE

• After the proponents received their approval, they


started to disseminate the link to the online survey
forms using social media platforms.

• Once all of the fifty responses were received, the


researchers began to process and analyze the
collected information through computations or
statistical treatment of data.
STATISTICAL TREATMENT OF DATA

• Frequency and Percentage

Formula:

• Weighted Mean
Formula: (ANJ PALAGAY AKO FORMULA WEIGHTED
MEAN DITO HEHE)
• Ranking
CHAPTER 3
RESULTS AND
DISCUSSION
DEMOGRAPHIC PROFILE (AGE)
21 22
20 6% 0%
6%

18
50%
19
38%

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