DIGITAL MARKETING PROPOSAL

Bridging the gap between being online & getting online success
"Thank you for believing in us and for giving us a chance to
present the first level opportunity proposal for your
business”
We have presented the most important discussion points in this proposal. For further
queries, please let us know and we will provide the details during the call.
Training HP’s In-House Marketing Team

• Our CEO, Mr. Aji Isaac, a leading Digital

Marketing Consultant in India, has given
training to team of digital marketing
professionals in HP India, Bangalore.

• Training lasts for 7 days of time, on which he

covers major aspects of Digital Marketing
including PPC Advertising, SEO, Social Media
and much more.

• Want to see the pics, click on the following link

[Link]
152831185848488.1073741831.210440538487
&type=1
 How we structured this presentation

1. Summary – Synopsis of the presentation

2. Campaign Ideas

3. Top Goals

4. Recommended Marketing Channels & Details

5. How to move ahead & details

6. Trusted partners: Techshu Your Right Digital Marketing Partner

 SUMMARY

Having a brand in personal name, always have more advantages. What we can see is,
people may look for this kind of products but if interrupted in between, they will
convert.

Target Audience includes :

• High Net Worth Individuals (HNIs)

• Art Lovers
• Architects
• Interior Designers
• Builders – can be the influencers in reaching out to target audience

Technology Used : Magento

Business Goals : Increasing Visibility

We are focusing on getting more leads as well as increasing the

awareness of the product among the target audience
 Before we start: Organic/ Paid/ Brand

Its important to understand the online scalability for any business.

Every business gets success from 3 mediums:

Mediums Description Note:

Paid Mediums (Pay Where we spend money, get visitors and convert Quick to start
X and Get Y Sales) them to sales. It helps in introducing the business Cost per lead is expensive
to consumers which helps in organic and brand Must for initial months, later paid
growth. medium is to grow organic and
brand channels.

Organic Mediums Where the business grows the base and it leads to Takes time to grow.
people knowing the business organically like Search In long run cost per lead is very
Engine ranking, Social Media, Email list etc. low. Initial months are investment.

Brand Mediums People search the brand or visit the website Very difficult to reach top 5 spot,
directly, they share the business name with their multi dimension act is needed, from
friends. Business is considered among top 5 top product quality to service rating.
service providers. Once reached, the business can
charge premium.
HOW WE SEGMENT PEOPLE & CHANNELS?
 What is found after Audience Segmentation?

Target Audience can fall under two groups namely, Group 1 & Group 2

Our Recommended Channels for Increase in Visibility are :

• Paid Medium : PPC Advertising – To reach people on Group 1 & 2
• Owned Medium : Search Engine Optimization – To reach people 1
• Owned Medium : Integrated Social Media – To reach people on Group 1
• Earned Medium : Frequent Press Releases and Innovative Ad Campaigns
can leverage this medium, which pays high dividend but needs huge time
and investment
Social Media plays important role in terms of visibility. Since everyone loves to
share and comment on good images, this behavior can be leveraged to align
with our business goals.
 USING USP IN MARKETING

1. Vandeep Kalra’s Unique Selling Point (USP) will be around Creativity who are

interested in luxury.

2. Our initial marketing campaigns will be focused towards this Unique Selling

Point(USP).

Why people should prefer Vandeep kalra?

The answers to the above question, gives the unique difference of our services to our

customers. And this is where our initial marketing campaigns will be focused on.
 USING SOCIAL MEDIA CAMPAIGNS

1. Why You Need to Own a Home? - A Promotion helps in getting people who

have own homes as well as he needs to own a home. These people have a higher

probability to get converted.

Innovative
User started ideas can be
We get their
using the showcased in
Email Address
Facebook App our Facebook
Page
 USING SOCIAL MEDIA CAMPAIGNS

2. Show how you can support Kolkata ISL Football Team - This is

a Viral Campaign used only during major local events like during IPL seasons. Helps

attracts large number of demographic audience to increase the visibility.

Kolkata has huge football fan base and soon ISL Football will start. This
campaign is focused on how they can support the team “Atlético de
Kolkata” – an Indian Professional Football Team – The outcome of the
campaign is great virality
 USING SOCIAL MEDIA CAMPAIGNS

These are just sample campaign and running these type of campaigns, opens doors to

target the interested customers through another suitable marketing channels like

through Email Newsletters or remarketing within the Facebook itself.

See How we have increased FanBase from 0 to 5,00,000+ fans. Read More
about, how we achieve Success for Linen Club here -
[Link]
See How we have increased FanBase from 0 to 5,00,000+ fans. Read More
about, how we achieve Success for Linen Club, follow the link -
[Link]
 WE ADD VALUE TO YOUR BUSINESS

Within first 21 days,

Techshu Strategy HUB will
come up with some
amazing Final Viral
Campaigns.

Techshu’s USP:
Techshu Strategy HUB

We have a senior strategic team

that sits together to come up with
right campaigns and End 2 End
Strategy.
Mentors and heads from Technology, Design, Social Media, PPC,
SEO, R&D & other departments forms the “Techshu Strategy Hub”
 How Audience can be targeted?

How finely we target audiences for our customers?

• Men/Women above 35+ years of age

• Speaks Bengali and who likes Startup funding and interested in Investing

• Who are reading Luxury art related content and resides in Kolkata

• Who are attending art related exhibitions and lives in India

• And people who liked your Competitor’s Facebook Page 

 HOW WE ARE PLANNING SUCCESS FOR YOU?

Targeting HNIs possible ways :

• Targeting NRI Associations and Clubs all the world around to create
awareness about the business
• Specifically, focusing Bengali Associations world-wide can be the ke
to success (We can see around 25+ organizations world-wide)

• Targeting through Interest and Behavior : People who likes Art and
Painting and speaks Bengali can be targeted easily and can be
interrupted with our company’s USP

• Targeting people who reads top notch business related websites like
[Link] and lives in Kolkata
 YOUR RIVAL COMPETITORS

What We see from Traffic Engagement Analysis is the Bounce Rate is too low
for your website, which is a good sign for engagement with audience. With
Small Push in Digital Marketing we guide you to the next level of the business.
Brief Competitor Analysis is attached in upcoming pages
 SUMMARY

After analysis of your business, we suggest:

Social
• Few changes needed on the websites to make media

it search engine friendly

• Integration of Social Media Channels

Sub
Mobile Website sites
seamlessly like adding sharing buttons on

mouse-hovering with images itself.

Third
party
sites
 QUICK ACTIONS

Some quick aspects needs

attention:
1) Website homepage needs to be with
Clear Messaging about what are the
services we are offering. (We like the
way it is, but adding this can enhance
it too)

2) Since website is relied on Images,

adding proper alt tag can make huge
difference

3) Authorship Implementation can

increase your personal visibility.

& more.
QUICK ACTIONS ON SOCIAL MEDIA
 QUICK ACTIONS ON SOCIAL MEDIA

• Videos can perform better on Social Media

• Story Telling can help better in Social Media as well as Brand Building
through PR

• Engaging Social Apps can increase the virality by over 400% easily
rather than posting Pictures only.
 OUR PURPOSE FOR YOUR BUSINESS

Be your Digital
1. Marketing
Companion

Validate your
2. Business Idea

Create an
3. Experimental
Plan of Action
 BUSINESS GOALS (according to us)

TOP GOALS

Increasing
Visibility Acquiring Quality Keeping Customers
Creating Social Buzz
Visitors more engaging

We understand the business first, analyze it and then we suggest the

Right Digital Mix as it is the key to Success.
Our Goals:
 Our Steps To Reach SUCCESS
Phase by Phase plan:

Phase III
Aggressive
More leads
& Branding

Phase II
Channel Based Marketing
SEO, PPC, Social media,
Email
Marketing(Integrated way)
Phase I
Phase –I Basic Set Up for Channels
Growth & Improving Trust
Website restructuring, tracking, content,
presence, integration 1 Dec
 What we will do:

Create
Excitement

Increase Increase Visibility

Engagement Exponentially

Draw more traffic

to the website
 STRATEGY

Our activities to reach

"SUCCESS" :
LEVELS

Right Digital Mix is the TG – Target Audience

key to Success
The real value is when visitors convert to sales.

There are 4 steps to

it:
• Make RIGHT people
(TG) aware of your
offerings
• Help them consider
you. (Usability)
• Help them make a
decision in favor of
you. (CRO,
Conversion rate
optimization)
• Engage for loyalty,
referrals and
organic growth.
 MARKET ANALYSIS

Market Analysis
 WEB MARKET

There are 2 types of markets available:

For this project, both markets are high, search market is always more expensive compare to
“TG on web”. This products can be pushed for impulse buying, so we will target both to
reduce cost.
 Organic Search market available in INDIA

A high search market is

available which is
moderately competitive
as well. So, we lots of
opportunities

We work in a different way when it comes to ranking. We select keyword groups and
keep progressing. We are one of the pioneers in keyword analysis
[Link] We will be doing a detailed keyword
analysis in discussion with client's team. [Link]
audit/how-google-ranks-websites
Competitor
Analysis
 Competitor List

For initial proposal, we took Keyword Level Competitors for “mosaic art”

1. [Link]

2. [Link]

3. [Link]

4. [Link]

Since, we didn’t receive the competitor list. We have assumed the list as per
the industry practice
Traffic Sources Used by Competitors
Paid & Owned Media Usage
 Key Findings in Competitor Analysis

1. Competitors are using Search Channel more, esp. Organic Medium

2. Competitors have used Banner Advertising too but not to a great extent

3. We are seeing huge opportunities in terms of Social Media

4. Adding Mobile App can increase the engagement – This can be a long
term goal to achieve.

5. Rather than showing as Artist in Facebook page, showing as a company

may help to fetch big clientele
 Recommended Channels
&
How will it help to build trust within your
targeted consumers:

STRATEGIES AND APPROACH

 How different marketing channels affect
customer purchase decision

Different marketing channels such as email, display ads, paid search ads, social, and direct visits
to your website influence the customer at different points in the path to purchase.

For this project it is important to engage the TG from all the directions by using all the mentioned channels. It
is important to go for the right Digital Mix as without it any business can lag behind from SUCCESS.
No of pages and high quality backlinks are great influencers for search engine
rankings. All of the competitors are creating good #no of content.
 Channels play different roles in the customer
journey

Check out whether each channel plays more of an “assist” or “last interaction” role in the image
shown below particularly for your kind of business.

No of pages and high quality backlinks are great influencers for search engine
rankings. All of the competitors are creating good #no of content.
 Channels

Different marketing channels:

Right
No ofDigital
pages Marketing
and highMixquality
selection is the keyare
backlinks to success.
great influencers for search engine
rankings. All of the competitors are creating good #no of content.
Approach for channel selection
 RECOMMENDED MARKETING CHANNELS

•We will optimize your website to make it more marketing ready which will result in more
visitors and sales as of now.
SEO • 72 parameter Check-list implementation
• Improving keywords to better position in SERPs

• We do all 3 levels of ads, search, display (contextual) and profile targeting.

AGGRESSIVE PPC • Advertising in [Link], Advertising in other websites Interest Based Targeting can
help reach maximum service awareness (Remarketing will be added to all campaigns)

• Facebook plays important role in targeting our Audience. For Viral reach and repetitive
INTEGRATED interactions. We will run ad campaign here
• We will work on your FB page to share information and interact with Target Audience.
SMO We will also work on your Twitter page and LinkedIn page for Engagement.

EMAIL • With list of existing customers’ and new customers’ email address, we can target them
easily
MARKETING • Making them to know, we are the thought leaders in our sector

• Targeting visitors who visited our website before

RE-MARKETING • Must to create Brand Recall & Can be achieved through Google & Facebook Advertising
Platform
 SEARCH ENGINE OPTIMIZATION

ACTIVITIES
Get the basics of SEO done and invest on right keyword groups, do a competitor analysis to
see how difficult it will be to penetrate the market. Build a strategy for short term and
long term. Main SEO activities are:
• Keyword analysis and selecting right to get the target audience right in the landing
page
• Make website SEO friendly (We do a 24 parameter check and implementation)
• Adding content to win the target keyword group
• Adding links using competitors common links and innovations
• Adding right signals like improving bounce rate, pages per view, social engagement
etc.
SEO: Caution
We see a great deal of work needed in terms of search engine optimization.
SEO: Caution
We see a great deal of work needed in terms of search engine optimization.

A lot of improvement is possible from SEO perspective

 Progressive Approach for SEO

WHAT WE DO

• Step 1: SET-UP Task and Implementation.

• Step 2: SEO Audit.

• Step 3: Keyword Analysis & keyword to page

assignment.

• Stage 4: On-Page Activities, website content.

• Stage 5: OFF-Page Recommendation.

 Progressive Approach for SEO

Deliverables

• Google & Bing Webmaster Account creation & basic setup- Helps
in tracking how it is going with Bing.

• A detailed draft outlining the technical issues that may be

addressed so as to make the website infrastructure perfect.

• Implementation of all technical suggestions made in the set up

task document.
 Progressive Approach for SEO

Deliverables

• 72 Parameter Check document - A detailed analysis of the 72

parameters would be done to make the Website technically sound
from the SEO perspective.

• 72 Parameter Implementation - All technical implementations from

the 72 parameter check recommendation document as required.
 Progressive Approach for SEO

Deliverables

• Keyword Discovery- We would be doing a detailed Keyword

dimension & attribute analysis to find out the basic focused clusters
of keywords

• Keyword Analysis - Analyzing & making the Focused list of

keywords. Look at search volumes, competition & current rankings
in the SERPs.

• Focus on keywords which client will suggest.

• Assigning target URLs with respect to cluster of key-phrases

 Progressive Approach for SEO

Deliverables

• Detailed on-page recommendation will be made for the Home

Page.

• Structural on-page recommendations for the-'category' pages and

sub-category pages
 Progressive Approach for SEO

Deliverables

• Listing on different blogs where people are looking for latest such
updates & trends along with listing on top Business listing sites.

• Forum participation.

• Press release

• Article submissions

• Authorized and genuine backlinks with good PR

• Minimum within the site

 Progressive Approach for SEO

Major activities under SEO, we do very structured work:

 AGGRESSIVE PPC (Google Ads)

ACTIVITIES
Paid Ads: There are 3 types of paid ads possible, we do all 3 to see the best returns.
Products/services which are more impulse buying, profile and contextual targeting works
great.

Target Group

Contextual
Search Intent Profile Targeting
Targeting

Also we will look at innovative ads to enter market at lower cost like mobile ads for apps etc.
 AGGRESSIVE PPC (Google Ads)

ACTIVITIES

• Paid Ads on search engine for different search queries (along with landing pages
for better conversions). This is to target the people who are searching for similar
programs.

• Contextual ads - Paid Ads on different websites. When people are reading
some relevant websites, we can target them.

• Paid Ads on social media and other profile targeting websites. Where we target
people based on their profile.
 AGGRESSIVE PPC (Google Ads)

ACTIVITIES
We also do a re-targeting ad (people who visited our website once will see our ads again and again on
different websites)

This helps in creating loyal and more excited customers, helps immensely in branding. People don’t
buy in one engagement, people needed to see us over 5 times to even consider us.
 Aggressive Approach for PPC (Google ads)

What We do

• Keyword research/mining
• Historical campaign analysis
• Campaign/account restructure (if necessary)
• New campaign/ad group structure design Iterative ad testing and campaign
optimization
• Ongoing campaign analysis to determine what’s working/what to cut,
demographic profiles and day parting/geo parting
• Creative (image+copy)
• Retargeting (banner + FBX)
• Competitor research
• Ongoing A/B testing of ads/creative
• Landing page consultation
 Aggressive Approach for PPC (Google ads)

Deliverables

• Bi-weekly high level overview of important stats

• Monthly report detailing campaign highlights and next steps
• Ongoing campaign optimization
• Daily tracking
• Ongoing bid optimization
• Routinely evaluate new markets/ mediums for expression
 Aggressive Approach for PPC (Google ads)

Major activities under PPC:

 INTEGRATED SOCIAL MEDIA

ACTIVITIES
Get social media integrated and a plan for social media.
• We understand competitors (like what is working for them, how they are doing,
learn quickly from their fans).
• Get the visitors from social media to check out the offerings, News, testimonials,
reviews and more..
• Use creative and action oriented landing pages in social media (especially in FB)
to get more likes, comments and referrals.

If done right, it can give huge returns

 How we plan the posts/updates

Social media status updates is one of the major social media activities, we have
a structured approach to it.
Our social media team, senior mentor and project owner (the person responsible for the
project success at Techshu) sit together to decide for:
• Layers - We call it layer peeling, where we understand the layers (broader topics) which
are attractive for our TG (Target Group).
• We then select 3 to 6 topics for a month
• We then distribute post types and days
• We decide on number of posts per day (Every Project needs a different frequency)
• We then put an editorial calendar with post for clients review
• We schedule the post for every week (We keep 80% fixed and 20% variable to
accommodate some sudden but needed posts like company news, event updates etc.)
• We make sure it is integrated well without business goals.
• Also we advertise for researched content.
 Integrated Approach for Social Media

What We do

• Audience Growth Management

• Social Analytics and Reporting
• Influencer Outreach and Engagement
• Social Monitoring
• Progress and Opportunity Analysis
• Expansion of Social Presence
• Social Conversion Analysis
• Social Conversion Strategy
 Integrated Approach for Social Media

Deliverables
• Initial Social Media Audit
• Audience Research
• Social Testing
• Competitor Analysis
• Opportunity Analysis
• Strategy Outline
• Project Roadmap
• Tactics and KPI Timeline
• Account Optimization
• Engagement and Reach Optimization
• Social Ad Management
a. Demographic and Interest Targeting
b. Promoting Original Content
c. Increase Audience Size
 Integrated Approach for Social Media

Major activities under SMO:

Online properties with Social Integration play a major role in
Trust Building with Customers
 Google Places Optimization

Why Local marketing is very important?

• Targeting people who reside in Kolkata, will be easy if we implement this

technique.

Statistics on why Local SEO is important for your business :

1. 97% of the Internet users use online media to find local products or services.
2. 85% of Smartphone users search for local information and 81% take action
as a result (calling the business or ordering) making it extremely important
to not only optimize your website according to the geographical locations that
you serve, but also having up-to-date information on your website.
 Google Places Optimization

ACTIVITIES
Get GPO integrated and a plan for GPO.
• To rank in different towns we need to create different pages with different adddress for
each towns.
• Page verification with client participation.
• Citation and setup of Google Listing and Website page, Url.
• Business Listing & citation consistency report.
• Brand name protection or classified ads ( Classified ads for website holder & If the client
has no web site then do the both).
• Local Blog links creation and posting.
• Google plus posts share.
• Schema creation.

If done right, it can give huge returns

Google Places Optimization
 EMAIL MARKETING

Purchase the Email

Decide the purpose of the
Get the mailing list ready Software according to the
campaign, identify the
either by purchasing or needs – think about visual
target Audience and
collecting options and the ability to
frequency for mailing
receive analytic data

Make sure that the email Decide what the first

Measure the effectiveness
has a visual impact by message is going to be
of the campaign by using
making it easy to read and about, choose an engaging
the analytic data from the
ensuring that the readers title and to make sure the
email software – including
will find what they might be email is innovative and full
the click through rate
looking for. of relevant information
 EMAIL MARKETING

Activities

• Getting people to sign up for email newsletter and reaching out with guides and
offers.
• Promoting guides for downloads and capturing emails.
• Partnering with related communities for email introductions. (This can be key to
App marketing)

Emails are still powerful way to reach the target audience quickly. We also get to
know how many people are browsing from mobile and introduce app related
emails more.
 EXPECTED DELIVERABLES - EMAIL MARKETING

• Delivery rate: Around 80% (Reaches 75% in the inbox) [Since it is bulk and
already a lot of emails are sent, this can be better confirmed after sending the first
lot]

• Open rate: Around 3% to 5%

• Click Rate: Around 2% clicks

• Conversion on website: We shall enable tracking to see how the website is

Converting.

• Our mail Goal: To improve Click rate and open rate by optimizing the email (At a
later stage we can also help in improving the conversation rate by improving the
landing pages and the message in the landing pages)
 OUR WORKFLOW – EMAIL MARKETING

List of Emails
received from
Clients

Segmenting Email List

Email Health Checker Dividing Email Lists Devising possible based on their behavior Again based on the
(Helps to keep the Email based on Acquisition general plan covering like Clicking on Links segmented data, new
List Healthy) Channels most of the audience within the email and email will be sent
No. of opens
 FACEBOOK & EMAIL MARKETING

• Keeping the customers engaging in social media plays a vital role in Brand
Building & Brand Recall

• With Facebook Ad Platforms, namely Facebook Marketplace and Facebook

Exchange, we can target specific people easily.

• With customized Facebook Applications, we can keep our users more

engaging within our page, which enhances our common goal, Brand
Awareness
 TARGETING WITH EMAILS – IN FACEBOOK

List of
Reach those
emails/mobile
Create with highly
numbers/people
Segmented personalized ads
who used
Audience within Facebook
Mobile
through which makes
Application,
Facebook Brand Recall
Facebook Login
stronger
and much more
 REMARKETING

Remarketing is a way to stay engaged with your target audience who visited the
website / mobile application / Video Channel once, by presenting relevant Ads
and offers across the web, making sure the brand remains to the top of their mind when
they are ready to buy any product or services.

If we have a broad remarketing strategy, like the following it will enhance the brand
awareness as well as lead conversions.
 REMARKETING

Remarketing is a way to stay engaged with your target audience who visited the
website, by presenting relevant Ads and offers across the web, making sure the brand
remains to the top of their mind when they are ready to buy any product or services.

For Vandeep kalra if we have a broad remarketing strategy, like the following it will
enhance the brand awareness as well as lead conversions.

Wherever the
user goes
Visitors lands across the
Left out of
on Landing internet,
the website
Page personalized
Ad/ Video
can be shown
 REMARKETING

 Now Remarketing gets a new definition with Facebook Exchange

 Partnering with a Demand Side Platform like Adroll, we can target

people easily like people, who have visited your website, can see your
ads within [Link], the next instant.

 This keeps the close tail of wherever our customers are going.
 REMARKETING

Why Remarketing + How it will help for VANDEEP KALRA:

Remarketing is a way to stay engaged with your target audience who visited the
website once by presenting more relevant Ads and offers across the web, making sure
the brand remains to the top of their mind when they are ready to buy any product or
services.
Marketing channels that we will be working on
in initial phase:

Channels Details

Adroll platform is pretty advanced and is

mainly known for retargeting, also known as
Adroll (Primary)
remarketing. For display retargeting adroll
works the best.

AdWords remarketing is not as advanced as

Adroll but it gives you option to remarket your
Google Adwords (Secondary)
brand in search market as well which is not
possible in Adroll.
 Retargeting by Adroll: Activity & Timeline

Activities for Retargeting Timeline

• Account creation • Account creation – 1 day

• Basic set up • Basic Set up – 1 week
• Tracking • Tracking – 1 week
• Ad drafting and design • Ad drafting and design – 1 week
• Campaign, ad creation • Campaign & ad creation – 1 week
• Day to day management • Day to day management (creating new
• Optimization ads, managing leads) – Recurring work
• Optimization – Shall start after one month
and it is also a recurring work
 OTHER CHANNELS

Activities

We will be using a mix of forum introductions, Blog Marketing, guide marketing, and content
marketing.
The key is integrated and right mix of marketing channels. We will integrate email, market place
listing, community engagement, and guides to improve returns per visitor.
 INNOVATIVE

Activities
We will analyse the area where we can win over the competitors. Often they miss mobile or
social innovations. We will guide you to achieve it.

Major contributor to FB growth is its

innovative mobile ads. Very effective.
 END TO END SUPPORT

We can stretch to provide end to end support:

• Creative Design Services (Limited help for print)

• Web development
• Mobile development
• Data Entry work
• And other support through our local partners at cost effective way.

Our Goal is to ensure our partnership is a strong WIN-WIN.

 ACCOUNTABILITY

We are 100% ROI focused partners, we focus on results and

for accountability we have follow activities along with number
reviews:

• Monthly/Weekly detailed reporting and calls.

• Interaction via email to have business information and marketing
related assistance.
 WIN – WIN COSTING

We have suggested you 3 budgets, but you can suggest your own budget too. To
ensure success, we need certain minimum hours every month.

It is recommended to go for a Balanced Package in the initial months, as we need to do

all the set-up tasks and bringing the project on track.

Basic Package:
Aggressive Package: Balanced Package:
Monthly Fees:
Monthly Fees: Monthly Fees:
35000 INR + service tax
95000 INR + service tax 65000 INR + service tax

Separate Ads Budget:

Separate Ads Budget: Separate Ads Budget:
10000 INR
45000 INR 25000 INR

Hours of Work: We will

Hours of Work: We will invest Hours of Work: We will invest invest 45 – 50 hours to push
135 - 145 hours to push the 90 – 100 hours to push the the mentioned channels
mentioned channels towards mentioned channels towards towards achieving the
achieving the business goals. achieving the business goals. business goals.
 ACCOUNTABILITY

This is just an example on how we calculate ROI

Total monthly cost (Ads + Consultancy) $5000
Visitors by Paid Medium 2000 approx
Visitors through Organic Medium (Generally we 1000 approx
calculate 6 times of it as the dividends lasts for 6
months)
Conversion % 1% for organic, 2% for paid (so
total conversion 50)
Profit per user in one year (say a user will buy 2 $80
times a year then the value of the user multiplied by
2)
Profit earned / month: $5000 – ($80*50) = $1000

This is just an example, we try to breakeven asap, in 3 to 5 months, established business can start
profit faster compare to new businesses. Our goal will be use the right sustainable channels to push
sales at right cost per lead.
NEXT STEP
 RISK – RETURN EQUATION

Digital Marketing is one of the

BEST investments with very high
returns but it comes with a risk.
 CHANNEL SELECTION Value

Short term Long term

Others:
Organic
Paid Ads Emails, SMO Branding
Growth
etc

As a company we focus on adding real value. A company gets 3 returns from our work:

1. Immediate sales (Paid ads, Email, SMO, cashing on existing strength, market place listing etc)
2. Long lasting sales at lower cost (Organic growth with SEO, Social Media, Community etc)
3. Branding (Direct visitors, natural referrals, premium worthy perception etc)
 BREAK - EVEN ASAP

We add value in terms of:

• Making website SEO friendly (Search Engine ranking friendly)

• Get different paid sales channels started like PPC on search, display, FB, Bing etc.

• Integrating all channels together market place listing, social media, email marketing, affiliates
etc.

• Creating value add which will bring back the visitor like creating informative guides,
communities for discussions, mobile apps etc.

In short a complete digital marketing

mix to help your business grow.
“Principles of marketing never change, we focus on Principles
of digital marketing.”

About our marketing style

We get the messaging right (why people should consider you), we make the actions easy
(usability), we use the right channels (to reach to the right Target Group) and come up
with the right mix to reduce the cost per action.

We integrate web, social and mobile.

 TECHSHU – YOUR RIGHT DIGITAL MARKETING PARTNER

“Right marketing partner is a solution in itself”

About us
“Pioneers in Right Digital Marketing Mix and one of the most knowledgeable digital
marketing companies in the world. We believe if you are not doing a 360 degree digital
marketing analysis and choosing the right mix, you are not utilizing the best of digital
marketing.” [Link]
 How we create digital success

1. We understand your business goals & current challenges.

2. We analyse the markets (search & TG on web), competitors
3. We put the digital mix (90% problem and solution is here, selecting the right mix,
right channels)
4. We then put right messaging framework, goals/targets, budget for each channel
5. We put in a team to execute and follow.

We support you in your business goals, the real business

goals using right digital mix!
 Digital Marketing Associations

We are Google and Bing Certified, Google partners, direct

relationship with Facebook, working on a new partnership
with Google+.
“Shu means reciprocity. Do to others as you want to do it for yourself.
We are here to change the digital marketing industry for good. Making
it scalable, make it more predictable, make it more accountable and
make it more affordable” [Link]

CEO’s Promise
“Before starting Techshu, I created many amazing web stories, headed few
companies, created multi millions of sales through digital marketing for our
own products. Digital marketing client service sector is way behind in all
dimensions. We are here to change that, not an easy task, we are doing our
best to improve it at all levels. I work on getting the right team, process and
selecting right mix for our clients. Our process are unique, best in class and
focused towards ROI.

I promise ROI, real returns that helps your business grow.

Aji Issac, co-founder & CEO
One of the pioneers in Digital marketing
Senior member of WMW, Moz since 2003
[Link]
We contributed to 1000+ clients, from one-man start-ups to the top brands. Some of
them are as follows [Link]
“We believe in creating great ROI with digital mix.”
For a Pre-School Product targeting parents and teachers. FB ads
created great return here.”

Client’s testimonial
(One of the largest publishing houses, from the Times group):

"Quite a few things to be excited about: Our website had 11,105

visitors in August - up from the previous average of 3,000 a month!
60% visitors are now coming through the search engines - compared
to only 17% in the past! Over 600 leads were collected in
August. All the conversion rates are as good as, or even better
than, referrals! During May to Aug, a total of 4427 units have been
sold from the online leads! That's at least USD133k
in retail value!”
“We believe in creating great ROI with digital mix.”
For a travel agent business. SEO (Search Engine Ranking) created
great return here.”

Over 700% traffic improvement Through innovative structural SEO in less

than 6 months.

Organic Growth is much desired for sustainable growth (lower the

cost per lead).
Some other examples:
[Link] Club – Social Media buzz, Google Maps (huge).

[Link] – From 40k to 120k in 2 months, now over millions.

[Link] (Ebela) – Fan base increase to 70k in March, engagement to

15%. (We achieved & now we are getting other brands in).

[Link] – We doing something very special for them to win the

market.

[Link] Levels – Display ads on moneycontrol through Google

display.

& many such examples where right mix is the key.

Other way of putting it will be:

[Link] through Paid Media (Ads) – Easy & Quick

[Link] through Owned Media (Organic Growth)
[Link] through Earned Media (Branding)
Organic growth & branding pay high dividends. The features should
enable organic growth & branding.

Features like:

[Link] Engine growth

features like content,
redirection

[Link] Share & Social

Connect features

[Link] call to the actions like

guides etc.

[Link] integration

[Link] options etc.

 An Agency can guide you to digital success
with right mix, lets discuss more.

Client Success Team:

Sanjeeb Kr. Panda

Sr. Client Success Manager
Ph.: +91 9831691800
Email: sanjeeb@[Link]
Skype: sanjeeb_kumar_panda