Prepared by group 7
Team Members
Nikhila
Nandhini
Dekay
Ram
Allajakshi
Priya
Nizar
Founders
Harshil mathur Shashank kumar
CO founder & CEO CO founder & CEO
Introduction to Razorpay
Razorpay was founded in 2014 by IIT Roorkee alumni Harshil and
Shashank.
It is India’s first payment gateway built specifically for startups.
Offers a simple, affordable, and secure platform for online payments.
Provides developer-friendly APIs and hassle-free integration.
Ensures 100% secure transactions with PCI DSS compliance.
Supports merchants, schools, e-commerce, and businesses with
payment collection and disbursal.
Backed by investors like GIC, Sequoia, and Ribbit Capital.
Evolution & Growth
.
2018
2016 Introduced RazorpayX, a
Launched Razorpay 2.0 with neobanking platform for businesses.
features like invoicing &
Acquired companies like Opfin &
subscriptions.
Thirdwatch to expand services.
2020
Became a unicorn
(valued over $1 billion).
Today: A complete financial platform for businesses – payments, banking, payroll, loans.
Products & Services
• Payment Gateway: Facilitates online payments through various methods including
credit/debit cards, UPI, net banking, and digital wallets.
• RazorpayX: A neobanking platform providing services like current accounts,
payroll management, and vendor payouts.
• Razorpay Capital: Offers lending solutions such as working capital loans to
businesses.
• Razorpay Subscriptions: Manages recurring payments for subscription-based
businesses.
• Razorpay Smart Collect: Automates payment collection processes for businesses.
Business Model Overview
Key Element Details
Customer Segments Startups, SMEs, Enterprises, Freelancers
Value Proposition Seamless online payment solutions for businesses
Revenue Streams Transaction fees, subscription fees, SaaS product
sales
Channels Website, APIs, Partner integrations, Sales team
Customer Relationships Self-service, Dedicated support, Relationship
managers
Payment processing, Software development, Risk
Key Activities
management
Key Activities Payment gateway platform, Tech team, Bank
partnerships
Key Partners Banks, NBFCs, Card networks, UPI, E-commerce
platforms
Cost Structure Tech infrastructure, Employee salaries, Compliance &
security
Competitive Landscape
Data Collection:
Gather sales data, market research, and consumer feedback
through surveys and analysis tools.
Utilize both primary and secondary research methods to gather
comprehensive insights.
Brainstorming Sessions:
Collaborate to generate innovative ideas for product positioning,
pricing, and promotional campaigns.
Consider various channels such as online platforms, partnerships,
and offline marketing.
Testing and Refinement:
Pilot the proposed strategies on a smaller scale to assess their
effectiveness.
Gather feedback, iterate, and refine the strategies based on initial
results.
Impacts
1. Helps Businesses Get Paid
Razorpay lets companies take payments online using cards, UPI, wallets,
and more.
2. Supports Small Businesses
Many small shops and startups use Razorpay to collect money, pay
salaries, and manage their bank work.
3. Brings New Tech
It gives tools like payment links, automatic billing, and real-time money
transfers, making business faster and easier.
4. Boosts Online Sales
Helps online stores, apps, and service providers grow by giving them simple
ways to accept money.
Market position
1. Top Player in India
• Razorpay is one of the biggest online payment companies in India.
2. Trusted by Millions
• Over 10 million businesses use Razorpay to manage their money.
3. Big Investment
• It’s a very valuable company (worth around $7.5 billion) and has support
from major global investors.
4. Many Products
• It offers payments, banking tools (called RazorpayX), and business loans
(Razorpay Capital).
Challenges
1. Competition
Competition with major Companies such as Paytm and phonepe.
2. expansion risks:
Razorpay has started moving into South-East Asia such as (Malaysia, Indonesia).
This international expansion can either be very risky
3. Cybersecurity and Fraud
Razorpay is a prime target for fraud, hacks and cyber attacks.
Future Plans
[Link] intelligence
Investing in AI-driven fraud detection, customer service automation
2. International Expansion
Focuses on Southeast Asia — markets such as Malaysia, Vietnam, Philippines are top
targets.
3. Technological Innovation
Razorpay continues to invest in technology especially in Artificial Intelligence to improve
customer experience.
Thank you
