UNIVERSITY OF SONORA

Southern Regional Unit

THEME:

PROJECT:

CAJETA LA SIERRA S.A. de C.V.

500 g
1 8 5 4 6 1 5 1 2 9 8

MASTER:

L.E. FRANCISCO ESPINOZA MORALES

PRESENT:

Dulce Maria Lagarda Vega

ERNESTINA GAXIOLA RUIZ

MARIA JESUS CAMPOY VALENZUELA

Cajeta la Sierra SA de CV Investment Projects 1

 Navojoa Sonora May 9, 2006

INDEX

MARKET STUDY

THE PRODUCT OR SERVICE ……………………………………………………….… 4

THE MARKET AREA ……………………………………………………………... 8

DEMAND ANALYSIS ………………………………………………………….. 8

ANALYSIS OF THE OFFER .......................................... 9

BALANCE OF SUPPLY - DEMAND ............................ 10

MARKETING OF PRODUCTS...................................13

TECHNICAL ASPECTS

CAPACITY………………………………………………………………………...……15

LOCATION……………………………………………………………………….…16

TECHNOLOGY……………………………………………………………………………16

ORGANIZATION

LEGAL ASPECTS……………………………………………………………….…18

ORGANIZATIONAL STRUCTURE………………………………………………..…19

FUNCTIONS AND RESPONSIBILITIES OF THE STAFF.................20

NECESSARY INVESTMENT

FIXED INVESTMENT ……………………………………………………………………..…21

DEFERRED INVERSION…………………………………………………………………...22

WORKING CAPITAL ............................................................. 22

Cajeta la Sierra SA de CV Investment Projects 2

BUDGETS

REVENUES……………………………………………………………………………….22

COSTS AND EXPENSES..........................................................23

FINANCIAL ANALYSIS

FINANCING

PROFORMA FINANCIAL STATEMENTS……………………………………………..27

ECONOMIC AND SOCIAL EVALUATION

BREAK EVEN POINT………………………………………………...……………..28

INTERNAL RATE OF RETURN (IRR)………………………………………..….29

CONCLUSIONS AND RECOMMENDATIONS...........................32

ANNEXES......................................................34

Cajeta la Sierra SA de CV Investment Projects 3

INTRODUCTION

The aim is to launch a high-quality product to the market, such as the

quince paste. Which meets the requirements that are demanded today

customer of the product.

In this project, various aspects will be analyzed, starting with the

market study, which is justified by a survey conducted with the

different types of people who can be the potential consumers of

product. Later within this work we will find information

relevant as it is the technical aspect, the capacity, the location, the technology

used. We will also analyze that the organization we have set up is

important since we are prepared regarding legal aspects

(for the constitution of the company), the organizational structure and each of the

employees and all those interesting and necessary to develop the

production and marketing project of quince jelly.

The idea is the development of an industrial-commercial company, which is

attempts to develop a product which consists of the preparation of cajeta

quince.

Likewise, it is not only intended to develop it but also to launch it to the market for its

sale. We intend not only to expand in the Mayo region but

expand us nationally and then internationally with the purpose of

our product is recognized worldwide for the quality that it

offers to the consumer.

Cajeta la Sierra SA de CV Investment Projects 4

Based on the knowledge we have of the product, which is already in the

the market, however, does not have the quality that we offer since it

It is about a 100% natural product that contains no chemical substances and is

handcrafted.

For the above reasons, we believe that it is a good project to make ourselves known.

through good advertising and presentation in the packaging, which will allow

make this product more attractive to the customer.

This work presents in a generalized manner all those

steps to follow in the development of a project, applying them to our project,

of the preparation of quince cajeta. The steps to follow are the

siguientes: Estudio de Mercado, Aspectos técnicos, Organización, inversión

necessary, budgets, financial analysis, economic and social evaluation and for

Finally, the conclusions and recommendations of our project are presented.

called, 'Cajeta la Sierra'.

A) MARKET RESEARCH

A.1 THE PRODUCT OR SERVICE

With this product, we aim to meet the customer's needs already.

sea, in taste and flavor since our main goal is to present a product

homemade and make the customer feel that in a way the tradition has not been lost

of flavor in Mexican food.

Nowadays, it is very important to have products that have high quality.

like the one we offer.

Cajeta la Sierra SA de CV Investment Projects 5

We do not use preservatives; our entire production process is

based as mentioned earlier, on the seasoning and the customs that we

they have left the Mexican generations.

MISSION OF THE BUSINESS

Our cajeta-producing company offers a product made with the

more modern technology, which guarantees a high degree of quality for

introducing it to a competitive market. Our commitment is work and quality.

in our products that fully meet the needs of the market.

BUSINESS VISION

Consolidate ourselves as a leading company in the production of quince cajeta

covering the entirety of the market in Mexico and subsequently based on the

results obtained trying to venture into new markets.

OUR LOGO

The color green means a symbol of nature and the cajeta accompanied by leaves and

cherries it means the delicious taste of our homemade cajeta, prepared

especially for those demanding palates.

500 g
1 8 5 4 6 1 5 1 2 9 8

Cajeta la Sierra SA de CV Investment Projects 6

PRODUCT PRESENTATION

Below is our product 'Cajeta la Sierra' in different

presentations aimed at serving as consumption tips for potential

consumers.

Cajeta accompanied by milk and fruits

Cajeta accompanied by delicious cookies

Cajeta accompanied by fresh fruits

Cajeta la Sierra SA de CV Investment Projects 7

Caramel with Snow

Cajeta with fruits in syrup

PRESENTATION OF THE FINISHED PRODUCT

Cajeta la Sierra SA de CV Investment Projects 8

 A.2EL MARKET AREA

The market area currently covers part of the State of Sonora, among which

we can mention Navojoa, Huatabampo, Etchojoa, CD. Obregón, Guaymas,

Hermosillo among others.

Apart from where We are going to distribute the product in stores.

department stores like Ley, VH, Soriana, OXXO since it is a dessert that is

You can eat on any occasion.

A.3 DEMAND ANALYSIS

According to the survey, 50% of people consume sweet desserts as well.

we were also told that they will be willing to buy quince paste at 77%

of people, as they find this product interesting, because of the combination that

can be had to eat with different dishes and rolls as well as for

to be used as filler.

Cajeta la Sierra SA de CV Investment Projects 9

Now for us, having a good demand for the product, first of all it

we will make a good packaging that catches the customer's attention and there will also be a

product launch with advertising and promotional materials so that at the time of

that the customer buys the groceries, the cajeta should be part of it.

The profile of the current dessert consumer is a person from the middle and upper class.

they are more exposed to external influences and new ways of life in

as for the consumption of desserts, since these tend to have a high price in

occasions comparatively speaking regarding those same fresh products

and healthier than those previously offered to the public. Within the group of buyers

habitual ones that we could have are the different types of chains of

restaurants and hotels that have an extensive menu of dishes

offered. On the other hand, the most frequent distributors of this type of products

they are supermarkets and large stores that have a large amount of

linear offering a wide variety of desserts; this does not mean that the

retailers do not offer the product, although they do so in smaller quantities, already

that the type of consumer that fits the profile outlined above, at times

He/She usually does not purchase this type of products or others in small shops.

Based on the conducted survey, we have that 87% of consumers make

your purchases in department stores, 10% in groceries, and 3% in the

municipal market. Therefore, we have come to the conclusion that in the

department stores are the best location to distribute and promote

our product.

Cajeta la Sierra SA de CV Investment Projects 10

 A.4 ANALYSIS OF THE OFFER

In this section, we will describe the cajeta producing industry.

quince in order to complete the analysis of that product. It will be analyzed the

competition that currently exists which could affect the product offering.

Production and geographical location of the industry.

Quince paste. It has had a high acceptance among consumers of

Mexico, only that this product has been made by Mexican families

for home consumption. It has been launched on the market however

I believe that I haven't had enough publicity to make it known, that's why.

which is presented in this project in order to launch the product, which

meets all the necessary requirements to introduce them to the market and

stay in it.

Manufacturer's location: this depends on the geographical situation.

from the geographical situation of raw materials, for example, Chihuahua is a

state in which the main ones with orchards are located

quince.

Competition and products: according to studies conducted, there is not much

competition that could influence as a limitation to introduce our

product to the market.

The most common places where we find this product are in stores such as

like Casa Ley, VH, among others however the product does not show the

main features that make it attractive to the customer. Therefore

we offer a product that is of high quality in terms of its manufacturing and

Cajeta la Sierra SA de CV Investment Projects 11

packaging that are currently necessary to remain in the

market.

A.5 BALANCE BETWEEN SUPPLY AND DEMAND

A. 5.1 DEMAND

In recent years, society is experiencing changes that

is progressively affecting all aspects of life. This process, which

continues, has made a great leap forward with the incorporation of new

companies generalized in the lifestyle of citizens. Thus, the habits of

Consumption and purchases have caused a modification of the commercial structure.

responsible for selling food products. Every day consumers

they usually have a pantry that contains a variety of foods and especially that

they are ready for consumption among them are the desserts that is why

our product 'cajeta la sierra' it could not be missing in the basket of sayings

consumers.

A. 5.2 OFFER

This section aims to describe the presentation of the assortment of desserts.

"cajeta la sierra" that can be found in supermarkets and others.

establishments where our product could be sold. The description

It aims to give an idea of the available products and their presentation.

Cajeta la Sierra SA de CV Investment Projects 12

DESSERT PRESENTATION 'CAJETA LA SIERRA'

PRESENTATION 1. The product in presentation 1 weighs 250 MG.

PRESENTATION 2. The product weighs 500 MG.

PRESENTATION 3. The product in this presentation is 1 Kg.

The 3 different presentations of 'cajeta la sierra' are intended for the purpose of

The consumer buys the one that is most accessible or suitable for them.

A.5.3 SWOT ANALYSIS.

weaknesses

Different traditional eating habits

Commercial structure dominated by small establishments

Threats:

Fierce and growing competition

Brand Copy Problem

Progressive development of technology

Quick learning of manufacturing methods

Forces:

Importance of food in the culture of the Mexican consumer

Priority of food in the shopping basket of Mexican families

Continuous development of products adapted to popular tastes

• Overall quality image

Cajeta la Sierra SA de CV Investment Projects 13

 -supermarkets and small stores.- this type of supermarkets and stores

they offer a wide range of products, so it is common to find in

they the different types of desserts. Among which could be part of

they the quince paste.

-Street vendor stalls.- this kind of stalls are, by far, to

the common establishments where beverages, snacks, and

fruits. In many cases, this type of establishment is the only source

of supply for the rural population. In this type of posts, there

present for direct distribution (distribution in the south of Sonora that is

where the production plant will be.

Stores open 24 hours - they are chains of stores some of capital.

local, and other foreign capital. These stores have a variety

very varied although somewhat shallow. They mainly sell drinks,

sandwich and prepared dishes and some snacks.

Marketing, advertising, and promotion - the need to establish a good and

A solid product image and a bad one are vital in such a changing environment.

Advertising in media such as primarily television and newspapers and

Advertising valleys are massively used by companies in the sector.

agri-food

Cajeta la Sierra SA de CV Investment Projects 15

The marketing techniques are increasingly those that influence so that

a product to be sellable.

-PRICES, COMMERCIAL MARGINS, AND TAXES.- the prices in

our product varies depending on the place it is

positioned the product for its sale, that is to say, the price is going to be better

when you are in a large establishment that when it is

find in the common market or small shops.

Cajeta la Sierra SA de CV Investment Projects 16

TECHNICAL ASPECTS

B.1 CAPACITY

Cajeta la sierra will have a highly trained staff for the

preparation of this product; as well as a person in charge of administration of

the company since at the beginning of this it will be a small company that does not

it will be made up of departments but will be managed by the

owners.

Regarding production capacity, we have projected to reach

a production of 20 tons in each cycle since this fruit is only produced by

seasons and we have to stock up enough for the next one

production.

B.2 LOCATION

The production project of quince cajeta for the benefit of CAJETA LA

SIERRA S.A. DE CV will be established in the Sonora neighborhood belonging to the

municipality of Navojoa.

It is of great importance to mention that this project will be established in a

region with enormous potential for the development and growth of the city as

If this project expands nationally and internationally, we would generate more.

jobs in the state of Sonora.

B.3 TECHNOLOGY

Cajeta la Sierra SA de CV Investment Projects 17

Because our product's main feature is being made

homemade is why the tools used for the preparation of

Our product is easy to obtain, which is greatly beneficial for our

company because it is not necessary to make a large investment in the purchase

of this type of technology; it is important to clarify that all the tools

used are of quality and meet the necessary characteristics to be able to

develop a quality product that meets customer needs.

Technology used for the production of 'Cajeta la sierra' (in the

productive department

Copper cases in different sizes, wooden stirrers, gas cylinders,

blowtorch, molds in different sizes and presentations, among others.

Technology used in the administrative department

In the administrative area, we have the most modern technology that allows us

allow to develop all the activities carried out in that department.

It is accounted for updated computers that allow performing all the

required transactions, as well as all furniture and office equipment

It is necessary, in addition there will be enough transportation and delivery equipment.

for the distribution of our product.

Cajeta la Sierra SA de CV Investment Projects 18

GEOGRAPHICAL LOCATION OF THE COMPANY 'CAJETA LA SIERRA'

04
|

| 6 Km.

| Hail. Imuris

| 2km

|
04
|

| 02

| 04

| N

Navojoa - Alamos Road Km 45 E O

Ave. Imuris No. 205 Col. Sonora CP: 85400 Tel. 28150

Cajeta la Sierra SA de CV Investment Projects 19

C).- ORGANIZATION

C.1) Legal aspects

Our company 'Cajeta la Sierra SA de CV' is organized through a

public limited company with variable capital which is based on shareholders who
they can control that company and make profits from it, but the
The corporation by itself, being a legal entity, assumes responsibility for its
own debts.

Cajeta la Sierra SA de CV Investment Projects 20

 C.2) Organizational structure

DIRECTOR GENERAL

ADMINISTRATIVE DIRECTOR OF ADMINISTRATIVE DIRECTOR OF

PERSONAL PRODUCTION

SECRETARY AND RESPONSIBLE FOR PERSON IN CHARGE OF

COUNTER DEPARTMENT OF CONTROL OF
SALES RAW MATERIAL

SELLERS WORKER 1 WORKER 2 WORKERS

eventual

Cajeta la Sierra SA de CV Investment Projects 21

The following defines each of the activities to be carried out by each one
of the managers and employees within the company.

DIRECTOR GENERAL. He is responsible for overseeing that all activities are

are being carried out correctly by each of their employees. That is,
who has the authority to make important decisions.

PERSONNEL ADMINISTRATIVE DIRECTOR. Responsible for maintaining control

of all the activities related to the company's personnel, such as
calculation of payrolls and employee benefits among others.

ADMINISTRATIVE PRODUCTION DIRECTOR. Controls all functions

related to the production of the product, these are from the acquisition of
raw material, up to its packaging; as well as controlling the workers who
they will participate in the productive process.

ACCOUNTANT AND SECRETARY.

ACCOUNTANT. Keeps track of all the accounting operations of the company

Such as: Keeping the accounting, calculating taxes, and providing accounting advice.

SECRETARY. Is in charge of performing functions such as: Attending to the

clients, answer phone, among others.

HEAD OF THE SALES DEPARTMENT. Has control of the

sellers as well as all sales.

SELLERS. They have a direct relationship with customers, that is,

tasked with selling the product.

WORKERS. They are responsible for the production or manufacturing of the product.

Cajeta la Sierra SA de CV Investment Projects 22

 D) NECESSARY INVESTMENT

A) FIXED INVESTMENT

LANDS: $100,000

ONE HECTARE

MACHINERY AND EQUIPMENT IN PROCESS:

COPPER CASES OF DIFFERENT SIZES 20,000

FURNITURE AND OFFICE EQUIPMENT:

1 DESK $ 3,000

CHAIRS 1 500

A FILE CLERK 6,000

PHONE 1 000

FAX 1,500

COMPUTER 12,000

MINI SPLIT 10,000

TRANSPORT EQUIPMENT:

CHEYENNE 2005 150,000

AUXILIARY CONSTRUCTIONS AND INSTALLATIONS:

WAREHOUSE DIVIDED INTO DIFFERENT AREAS:

AREAS OF PRODUCTION IN PROCESS (WHERE THE CAJETA IS MADE)

FINISHED PRODUCT AREA

DISTRIBUTION AREA

Cajeta la Sierra SA de CV Investment Projects 23

B) DEFERRED INVERSION:

PREINVESTMENT STUDY AND FEASIBILITY AND DETAIL $2,000

INSTALLATION, ASSEMBLY AND COMMISSIONING COSTS 4 000

ORGANIZATION EXPENSES 1,000

CONSTITUTION OF THE COMPANY 6,000

PATENTS 10,000

Logo
Design
- Brand
Barcode

C) WORKING CAPITAL

Cash, in the drawer or in banks $ 200,000.00

Inventory of raw materials and auxiliary supplies: 21,000.00

2000 Kg. (10,000)

Sugar: 1000 Kg. (6,000)
Indirect manufacturing costs (Water, gas, molds, maintenance, etc.) (5000)

Direct Labor 24,000.00

E) BUDGETS

A) Income budget
B) Budget of costs and expenses

MONTHLY INCOME OR SALES BUDGET

UNITS TO BE SOLD 2000 Kg.

X SALE PRICE 50.00

TOTAL SALES 100,000.00

Cajeta la Sierra SA de CV Investment Projects 24

B) Cost Budget

MONTHLY PRODUCTION BUDGET

BUDGETED SALES 2000 Kg.

FINAL INVENTORY 0

_ INITIAL INVENTORY 0

REQUIRED PRODUCTION 2000 Kg.

BUDGET FOR RAW MATERIAL REQUIREMENT (MONTHLY)

quince

REQUIRED PRODUCTION 2000 Kg.

X REQ. OF RAW MATERIAL 20

RAW MATERIAL REQUIREMENT 40000 Quinces

X COST OF RAW MATERIAL .83 C

COST OF RAW MATERIAL REQUIRED. $ 33,200.00

Cajeta la Sierra S.A. de C.V. Investment Projects 25

 MONTHLY RAW MATERIAL REQUIREMENT BUDGET
SUGAR

REQUIRED PRODUCTION 2000 Kg.

X RAW MATERIAL REQ. 0.60 KG

RAW MATERIAL REQ. 1200 KG

X COST OF RAW MATERIAL 6.00

COST OF RAW MATERIAL REQ. $ 7,200.00

PURCHASE BUDGET FOR RAW MATERIAL (MONTHLY)

quince

RAW MATERIAL REQUIRED 2000 Kg.

X RAW MATERIAL REQ. 0.60 KG

RAW MATERIAL REQ. 1200 KG

X COST OF RAW MATERIAL 6:00

RAW MATERIAL COST REQ. 7,200.00

LABOR COSTS (MONTHLY)

REQUIRED PRODUCTION 2000 Kg.

X HOURS OF LABOR 0.05

HOURS OF MOD REQUIRED 100

X COST PER HOUR 20.00

LABOR COST 2000.00

Cajeta la Sierra SA de CV Investment Projects 26

 BUDGET FOR INDIRECT MANUFACTURING EXPENSES (MONTHLY)

MOULDS 4,000.00

WATER 1,000.00

LIGHT 1,500.00

GAS 2,000.00

MAINTENANCE 1,700.00

TOTAL GIF 10,200.00

BUDGET FOR ADMINISTRATION AND SALES EXPENSES

(MONTHLY)

Salaries 2,000.00

COMMISSIONS 1,000.00

Stationery and Supplies 500.00

DEPRECIATION 1,000.00

Diverse 500.00
TOTAL ADMINISTRATIVE EXPENSES AND 5,000.00
SALES

Cajeta la Sierra SA de CV Investment Projects 27

 UNIT COST BUDGET
RAW MATERIAL: 20.20
Quince
20 quinces .83 = 16.60
600 grams of sugar * 0.006 = 3.60

LABOR 1.00
1 worker (0.05*20) = 1
GIF 5.10
(102*0.05) =

UNIT COST $ 26.30

COST OF SALES BUDGET

RAW MATERIAL REQUIRED 40,400.00

LABOR 2,000.00

+ GIF 10,200.00

COST OF PRODUCTION 52,600.00

+INITIAL INVENTORY OF ITEMS 0

FINISHED
FINAL INVENTORY OF ITEMS 0
FINISHED
COST OF SALES 52,600.00

Cajeta la Sierra SA de CV Investment Projects 28

F) FINANCIAL ANALYSIS

BUDGETED OR PROFORMA INCOME STATEMENT OF

CAJETA LA SIERRA (MONTHLY)

SALES $ 100,000.00

COST OF SALES 52,600.00

GROSS PROFIT 47,400.00

ADMINISTRATION AND SALES EXPENSES 5,000.00

= UTILITY 42,400.00

PROFORMA FINANCIAL POSITION STATEMENT COMPANY

CAJETA LA SIERRA (MONTHLY)

ACTIVE LIABILITIES AND EQUITY

CASH 100,000 SUPPLIERS 60,000

NEGOTIABLE VALUES 20,000 IMPORTANT. TO PAY 1,000
INVENTORIES 60,000 OTHER LIABILITIES 1,000

TOTAL CURRENT ASSET 180,000 TOTAL LIABILITIES 62,000

FIXED ASSET Equity

LANDS 100,000 SHARE CAPITAL 403,600

MAQ. Y EQ. 20,000
MOB.Y OFFICE EQ. 35,000 UT. OF THE EXERCISE 42,400
TRANSPORT EQUIPMENT 150,000

FIXED TOTAL 305,000 TOTAL CAP. CONT. 446,000

DEFERRED ASSET 23,000

TOTAL ASSETS 508,000 TOTAL LIABILITIES + EQUITY 508,000

Cajeta la Sierra SA de CV Investment Projects 29

G) ECONOMIC AND SOCIAL EVALUATION

a) Break-even point in units

FORMULA: PE = CF
P - CV

WHERE:

BE: Break-even point (IN UNITS)

CF: Fixed cost
P: Price
CV: Variable cost

DEVELOPMENT OF THE FORMULA:

PE= 10,000___ = 10,000 = 422 Kg of cajeta

50 - 26.30 23.70

a.1) Break-even point in pesos

FORMULA: PE = CF
%

% = Mc
p

%= 23.70 = 0.474
50

DEVELOPMENT OF THE FORMULA:

PE= 10,000___ = $ 21,097

.4740

Cajeta la Sierra SA de CV Investment Projects 30

 b) Internal rate of return

It is the interest rate that equates the present value of future cash flows.
expected cash flows or revenues with initial cost outlay.
Which in turn is divided:
NPV= Net present value. Present value of the expected net cash flow from
an investment, minus the cost of capital and subtracting the disbursement
initial project cost.
If the NPV is positive, the project should be accepted.
If the NPV is negative, the project should be rejected.

PROJECTS WITH UNCERTAINTY

Risk-adjusted discount rate
Method of the certain equivalent.

RISK-ADJUSTED DISCOUNT RATE

K* = risk-adjusted discount rate

The money that is going to be invested must generate a cash flow greater than this.
rate.
ET
VAN= ∑ n _________

t=0 (1+k*)t

Introduction of a product to the market (Cajeta la sierra)

Change will be received:

YEAR 1 50,000.00
YEAR 2 80,000.00
YEAR 3 100,000.00

$60,000.00
DURATION: 3 YEARS
K*= 90%

Cajeta la Sierra SA de CV Investment Projects 31

 =-60,000 + 50,000 + 80,000 + 100,000
(1+.9)° (1+.9)¹ (1+.9)² (1+.9)³

-60,000 + 50,000 + 80,000 + 100,000

1.9 3.61 6.859

VAN= -60,000+26,315.78947+22,160.66482+14,579.38475
3,055.83904
VAN = 3,055.83904 IS THE PROJECT SUITABLE

CERTAIN EQUIVALENT

Cash inflows INVERSIÓN = 60,000

3 YEARS
YEAR 1 50,000 K*= 90%
YEAR 2 80,000 i= 70%
YEAR 3 100,000

&°= (1.7)° = 1
(1.9)

& ¹= ( 1.7)¹ = .894736842

(1.9) ¹

(1.7)² = 2.89 = 0.800554016

(1.9) squared
3.61
&³= (1.7)³ = 4.913 = .716285172
(1.9)³ 6.859

- 60,000(1) + 50,000(0.894736842) + 80,000(0.800554016) + 100,000(0.716285172)

(1.7) (1.7)³

VAN= - 60,000 + 44,736.8421 + 64,044.32128 +71,628.5172

(1.7)° (1.7)¹ (1.7)² (1.7)³

Cajeta la Sierra SA de CV Investment Projects 32

VAN= -60,000 +44,736.8421 +64,044.32128 +71,628.5172
1 1.7 2.89 4.913

VAN= - 60,000+26,315.78947+22,610.6648+14,579.38473
VAN= - 60,000 +63,055.839
VAN = 3,055.839 THE PROJECT IS ACCEPTED

Cajeta la Sierra SA de CV Investment Projects 33

 CONCLUSIONS

According to the results obtained in our investment project

through the different means of study, such as market research,
budgets, financial analysis, to name the most important ones, we realized
It accounts for the fact that our product has the necessary features that the
the market demands, regarding tastes, preferences, and trends for
purchase of our product.

We also identified the way in which we are currently located

product in the market, such a thing is very advantageous for us since this product
It is known to be old in the market; however, it lacks innovation.
technological and all those requirements to be able to remain in the market and
be above all a competitive product, due to the aforementioned
consider that our project titled 'Cajeta la Sierra' will be successful in the
market since our product has particular characteristics that it
they make it different from the others, such as homemade flavor, made in a way
natural, it is also considered a multipurpose product and can be consumed
accompanied in different dishes. Among other important aspects for
mention and it will play a very important role in remaining in the market
and above all being a sellable product, it is advertising since without it it would be
Impossible to penetrate the market. Due to the studies conducted and certain advantages.
competitive advantages we have to enter the market with our
Project 'Cajeta la Sierra' we conclude that 'our product will be a great success'
in the market and we hope to stay in it, and above all to grow day by day with
a higher quality and over time cross borders and be a product
Internationally recognized

Cajeta la Sierra SA de CV Investment Projects 34

RECOMMENDATIONS

We recommend our project to serve as a guide for all those

people who wish to introduce a product of this nature to the

market.

It is recommended that those interested in launching a product to the market should

conduct studies of this type, as it is necessary today that the

investments of money based on real facts to avoid risking capital

members, this can be done through market research, and above all

financial analysis such as pro forma financial statements, for

to make the project successful.

Cajeta la Sierra SA de CV Investment Projects 35

Cajeta la Sierra SA de CV Investment Projects 36
 PRESENTATION OF 'CAJETA LA'
SIERRA SA de CV

Cajeta la Sierra SA de CV Investment Projects 37